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10 Topics to Discuss
 Before You Hire a
    Web Design
     Company
#1 – Website Usability
•   Easy-to-use Navigation – 2 Click Rule
•   Focus on Above the Fold
•   Website Search Feature
•   User Sitemap
•   Click Heat Map Technology
•   Make Website “Scanner Friendly”
    – sub-headlines, bullet points, lists, etc.
#2 – Content Management System
• CMS = Content Management System
• Examples include WordPress, Drupal, Joomla and
  many others
• Allows Users to Add & Edit Content without
  Software or Specific Expertise.
• Client will not have to wait on web designer to
  add important news or updates.
• Does the Company provide regular updates to
  the CMS to patch vulnerabilities and security
  issues?
#3 – Website Analytics
•   Analytics = Website Statistics
•   Google Analytics is the most popular.
•   Other alternatives include Piwik, Clicky, etc.
•   Will the web designer know how to help you
    analyze the data to improve your website or
    get more website traffic?
#4 – Website Content
• Do you have to come up with all of the
  content (text) for the website or can the web
  designer assist with content creation?
• Unique Content is key. If content is copied
  from another website it could be considered
  Duplicate Content in eyes of search engines.
• Need high quality content that can sell or
  properly explain your products and services.
#5 – Website Hosting
• Does the web designer offer web hosting?
• Ask about website uptime.
• Independent website monitoring (third party
  service to verify uptime).
#6 – Customer Service
• How many hours each month can you call
  your web designer with questions or updates
  for your website?
• What is typical turn around time?
• Ask for references. Call and specifically ask
  about customer service responsiveness.
• User Website Training?
#7 – Mobile Website
• Does your web designer use Flash or other
  technology that is not mobile friendly?
• In the USA, nearly 10% of all web browsing is
  done on mobile or tablet devices. Is website
  usable on these devices?
• The percentage of mobile usage will only go
  up in coming years with continued popularity
  of data phones, iPads and related devices.
#8 – Search Engine Optimization
• Will your website be properly optimized for
  search engines like Google, Yahoo and Bing?
  – Unique Title Tags
  – Meta Tags and Descriptions
  – Image and Video Alt Tags
• On-Page Search Engine Optimization is the
  key. Is this included in your design package?
#9 – Social Media Integration
• Will your website be capable of integrating
  with your Facebook Business Page, Twitter
  Account or LinkedIn account?
• If you don’t need this now, is it possible to
  easily add later if you need it?
#10 – Direct Response
• Can your customers or website visitors easily
  contact you through the website?
• Can your web designer help create a system
  for customer contact requests or sales leads to
  quickly get into the right person’s hands?
• Can the web designer help you implement
  email marketing campaigns?
For More Information
  Contact Us Now!

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10 Topics to Discuss Before You Hire a Web Design Company

  • 1. 10 Topics to Discuss Before You Hire a Web Design Company
  • 2. #1 – Website Usability • Easy-to-use Navigation – 2 Click Rule • Focus on Above the Fold • Website Search Feature • User Sitemap • Click Heat Map Technology • Make Website “Scanner Friendly” – sub-headlines, bullet points, lists, etc.
  • 3. #2 – Content Management System • CMS = Content Management System • Examples include WordPress, Drupal, Joomla and many others • Allows Users to Add & Edit Content without Software or Specific Expertise. • Client will not have to wait on web designer to add important news or updates. • Does the Company provide regular updates to the CMS to patch vulnerabilities and security issues?
  • 4. #3 – Website Analytics • Analytics = Website Statistics • Google Analytics is the most popular. • Other alternatives include Piwik, Clicky, etc. • Will the web designer know how to help you analyze the data to improve your website or get more website traffic?
  • 5. #4 – Website Content • Do you have to come up with all of the content (text) for the website or can the web designer assist with content creation? • Unique Content is key. If content is copied from another website it could be considered Duplicate Content in eyes of search engines. • Need high quality content that can sell or properly explain your products and services.
  • 6. #5 – Website Hosting • Does the web designer offer web hosting? • Ask about website uptime. • Independent website monitoring (third party service to verify uptime).
  • 7. #6 – Customer Service • How many hours each month can you call your web designer with questions or updates for your website? • What is typical turn around time? • Ask for references. Call and specifically ask about customer service responsiveness. • User Website Training?
  • 8. #7 – Mobile Website • Does your web designer use Flash or other technology that is not mobile friendly? • In the USA, nearly 10% of all web browsing is done on mobile or tablet devices. Is website usable on these devices? • The percentage of mobile usage will only go up in coming years with continued popularity of data phones, iPads and related devices.
  • 9. #8 – Search Engine Optimization • Will your website be properly optimized for search engines like Google, Yahoo and Bing? – Unique Title Tags – Meta Tags and Descriptions – Image and Video Alt Tags • On-Page Search Engine Optimization is the key. Is this included in your design package?
  • 10. #9 – Social Media Integration • Will your website be capable of integrating with your Facebook Business Page, Twitter Account or LinkedIn account? • If you don’t need this now, is it possible to easily add later if you need it?
  • 11. #10 – Direct Response • Can your customers or website visitors easily contact you through the website? • Can your web designer help create a system for customer contact requests or sales leads to quickly get into the right person’s hands? • Can the web designer help you implement email marketing campaigns?
  • 12. For More Information Contact Us Now!