We are a company that offers internet marketing consulting services. We help businesses create custom marketing strategies to maximize their income. We will create your entire internet marketing strategy: A WordPress site, A Mobile version of your site, A landing page to build a list of potential customers, A Social Media strategy, Facebook Fan Page and YouTube Channel. Get In Touch Today! http://spancept.com/ consult@spancept.com

1. Do you know
your
restaurant’s
online
marketing
strategy?

2. Introduction

3. Who are we?
• We are a company that • We offer:
offers internet – Websites
marketing consulting – Mobile Websites
services – Mobile Landing Pages
• We help businesses – Social Media campaigns
create custom marketing • Facebook
• YouTube
strategies to maximize
their income

4. WordPress

5. WordPress
• Most website owners don’t have
control over their website’s content
and design
• Being an expert with HTML, CSS
and PHP is not necessary anymore
• This means every time you want to
change a menu, add a new offer or
inform your clients, you don’t need
to call your webmaster!

6. WordPress Is FREE!
• WordPress is a slick free tool
that’s easy to use
• Only high quality themes cost
money
• Expenses are minimal after you
get your theme and your site set
up!

7. Setup
• The problem is
WordPress can be
challenging to setup
• Installing your
handpicked theme
often requires an expert

8. After The Setup
• WordPress is very easy
to use
• No technical
background necessary
• Adding or editing
content is easy as pie!

9. Boosts SEO
• Search Engine • …and with the help of the
Optimization means right plugins you will get
ranking #1 in Google there in no time!
• Ranking high is a must
for restaurants
• Google likes WordPress!
• Just by having WordPress
you will be more likely to
get a better ranking!

10. Pick Your Theme
• There are countless hot
WordPress themes
• Some can fit the style of
your restaurant more than
others
• So pick and choose the right
one for your restaurant!

11. Plugins
• Using plugins will
allow you to customize
your WordPress site
• The right plugins will
save you time and
money
• An inexpensive and
high quality way to
build your website

12. Mobile
Sites

13. Mobile Sites
• Mobile is getting hotter
by the day!
• When people get hungry
they search for you with
their smartphones
• Mobile websites convert
potential customers into
paying customers much
more effectively

14. Crank Up Your Revenues
• The mobile web is the fastest
growing communication channel in
history
• According to Eric Schmidt, CEO of
Google, the Mobile Web is growing
8 times faster than the original first
wave of online Internet adoption
• Soon it will be the Mobile Web that
will be the #1 source of information
in the world!

15. Crank Up Your Revenues
• Not having a mobile website is as
good as saying “I don’t want
greater income”
• People on the go and tourists
frequently use their smartphones to
find a place where they can eat
• Having a mobile presence is not an
option any more!

16. Customer Engagement
• Be connected to your customers
anywhere and anytime!
• Customers can:
– take advantage of your specials and
coupons
– opt-in for coupons or event
information in your restaurant
– make a reservation
– and much much more!

17. Enhanced Experience
• Modern customers want • Forward-thinking
an easy experience restaurants are adding
– In the restaurant diet and calorie
– On the web information to their
– From their smartphone online menus

18. Customers as brand advocates
• 67% of mobile web
viewers are more likely to
recommend your
restaurant than desktop
viewers
• Younger customers prefer
the mobile version of your
site

19. The Art Of Not Missing Out On Business
• Mobile marketing represents a
great opportunity to all
restaurants
• Your customers are on the move.
– They might be just around the
corner but will they know about
you?
• Get those last minute customers
by going mobile!

20. The Art Of Not Missing Out On Business
• Remember customers want to interact with you
just as much as you want to interact with them
• An optimized mobile version of your site is a
must for any restaurant that cares about it’s
customers…not having one is missed income
• Even small businesses are going mobile!
• So stay competitive!

21. Mobile
Landing
Pages

22. Mobile Landing Pages
• Why a mobile landing • You need to capture the
page when you can have contact information of
a full-blown mobile these potential
version of your website? customers
• When customers are
visiting your site they
leave no trace – you
can’t tell anyone was
ever there

23. Contact Your Customers
• Contacting your
customers and informing
them about your special
events and offers
increases revenue
• Without customer
contact information you
can’t stay in touch
• So how do you get their
contact information?

24. Make A List Of Your Customers
• A landing page is an • Give away freebies &
effective and simple capture their info!
way of gathering a
potential customer’s
contact information
• Create a landing page
with a special offer in
exchange for an email
or a phone number

25. Spread The Word
• Now you have a list of your regular and potential
customers!
• Contact them with interesting offers and you will
not be flagged as spam
• Instead they will be happy to come back and will
refer their friends to you!
• Your revenues will keep on rising!

26. Social
Media

27. Social Media
• Social Media is here to • Social Media doesn’t
stay cost money, only time
• It is a relatively • Resistance to Social
inexpensive marketing Media is futile!
tool
• Particularly useful for
smaller businesses that
cannot afford big
marketing campaigns

28. Compete
• Your competitors are already making it big in
the Social Media world
• If your business does not have a social media
presence you will miss out on revenues
• Your competitors are engaging customers
using Social Media. It’s time to compete!

29. Get Involved
• Social Media is not just about creating a
Facebook Fan page
• Active management is essential
• Listen to your customers’ feedback
• Converse with your customers
• Build rapport

30. Be User Friendly
• Link your Social Media pages with
your site
• Don’t depend on customers to hunt
down your Social Media
themselves – more than half are
sure to give up!
• Place links in the front and center
so no one will miss them!
• Make it easy for them to refer you
(or like you)

31. Rewards
• Reward all those that • Offer discounts, free
take time to write you drinks or special
positive referrals treatment like preferred
• Rewards will seating to all those who
incentivize others to recommend your
join in! restaurant
• Create a snowball effect
with positive referrals
and dominate your
competitors!

32. Improve
• Analyze both good and • It is impossible to reach
bad feedback gathered perfection but there is
from Social Media great success for those
• Keep the good and fix who try!
the bad • The customer’s point of
view is important and
their feedback may be
invaluable!

33. Branding
• Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from
other cities and countries!

34. Options
• There are many social media platforms…too
many in fact…
• It might be overwhelming at first for
restaurants that are just starting out with Social
Media
• Let us help you get connected!

35. acebook

36. Facebook Fan Pages
• Facebook is the most popular social media
platform
• Facebook Fan Pages are a great way to collect
feedback from your customers

37. Facebook Is Big
• There are currently
over 900 million
users on Facebook
• Nothing builds an
even bigger crowd as
an already established
crowd
• Facebook attracts
everyone!

38. Spread The Word
• Spread your brand!
• Spread information
about your special
events and offers!
• Facebook allows you to
choose your target
audience
– Use that to effectively
drive customers to your
business

39. Reputation
• Collect feedback from your
customers and respond to their
questions
• Raise your responsiveness –
improve your reputation!
• Thousands of fans will provide
you with the reputation and a
promotional channel to boot!

40. Build Relationships
• Facebook Fan Pages are
an amazing opportunity
to build relationships
with your customers
• Make your fan page less
about you and more
about your customers
• Don’t spam – let your
promotions be of value
to others

41. YouTube

42. YouTube
• YouTube is the second
largest search engine in
the world
• Having a YouTube
Channel helps your
SEO
• Combine Facebook
with YouTube to drive
even more traffic

43. Turn It Into A Video
• Turn your events and advertisements into a
video!
• Stream your cooks making food and show it to
customers
• Everybody likes videos – get your customers
excited!

44. Google Owns YouTube
• You might not be aware but Google bought
YouTube
• Creating a YouTube channel will
instantaneously increase your SEO
• Use video to score higher in Google’s search
results!

45. Promotion & Branding
• YouTube isn’t just for watching cute kittens
• Every big company and most small businesses
have a YouTube channel
• You need to compete!
• Do you want to lose to that Chinese restaurant
across the street just because they have a
YouTube channel and you don’t?

46. Your Own Broadcast
• A good video gives a better impression than
any photo
• YouTube is like a personal TV station –
broadcast your advertisements for free to the
whole world!

47. Our WordPress Offer
• We will install WordPress on your site!
• We will install your handpicked theme!
• We will insert your initial content!

48. Our Mobile Offer
• We will make a full-blown mobile version of
your website!
• We will custom design unique graphics to suit
your restaurant’s needs!

49. Our Landing Offer
• We will create your mobile landing page for
you!
• Your mobile landing page will be designed to
insure that it converts visitors to customers

50. Our Facebook offer
• We will create your Facebook Fan Page for
you!
• We will help you create your Facebook
marketing strategy!

51. Our YouTube Offer
• We will create your YouTube channel for you!
• We will help you integrate YouTube with your
website!
• We will work with you to create a custom clip
designed with a call to action

52. Our Combined Offer
• We will create your entire internet marketing
strategy:
– A WordPress site
– A Mobile version of your site
– A landing page to build a list of potential
customers
– A Social Media strategy
• Facebook Fan Page
• YouTube Channel

53. Get In Touch Today!
• Email address:
– consult@spancept.com
• Phone number:
– (587) 331-9288
• Website:
– www.spancept.com