Email marketing is an effective way for local businesses to connect with customers. It allows businesses to target messages, interact directly with consumers, and track engagement and sales. Email is ubiquitous, with 92% of consumers using it online. Businesses should utilize email marketing as it builds loyalty, is easy to use, provides global reach at any time, and saves on printing and postage costs compared to traditional advertising methods.

1. How Email Marketing Can Help You
Connect with Local Consumers
Presented by: www.spancept.com

2. What is Email Marketing?
Email Marketing is the process of
using email as a way to keep in
touch with customers, potential
customers, and other types of list
subscribers… marketing to email
lists involves making special
offers as well as providing useful,
valuable content to keep
subscribers engaged

3. Email Marketing Facts & Trends
Every Business Should Know About
Consumer Usage Stats:
 More than 3 billion people use email
– compared to Facebook, which has
less than 1 billion users
 19% of all time spent online is spent
reading and responding to emails
 Email opens on smartphones and
tablets have increased 80% over the
last six months

4. Email Marketing Facts & Trends
Every Business Should Know About
Email in Business:
 30% of companies use email as a
primary lead generation tool
 49% of B2B marketers spend more
time and resources on email than
any other channels
 61% of marketers plan to increase
their email marketing efforts within
the next year

5. Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
Using Email – 92% What Are Shopping – 71%
Consumers
Doing
Online?
Watching Videos – 71% Reading Content – 90%

6. Internet Technology is GREAT,
But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

7. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Yellow Page • Social Media
Books • Local Search
• Newspaper Ads • Online Videos &
• TV Commercials More!

8. What Does This Mean
for Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend your marketing dollars
where they can yield the best
returns
3. Utilize the power of online
marketing to stay connected
to your local market

9. Could Email Marketing Be The Missing
Piece of the Puzzle for YOUR Small Business?
Email Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!

10. Benefits of Email Marketing
 Messages are TARGETED and reach a
larger audience
 Immediate and direct interaction
 Messages are “personalized”
 Easy to track sales and user engagement

11. Benefits of Email Marketing
 Boost customer loyalty and trust
 It’s simple and easy to use
 24/7 unlimited global reach
 Save on printing and postage

12. ANY
QUESTIONS

13. Thank You for
Viewing Our
Presentation!
Contact us if you have any questions about how email
marketing can help you connect with local consumers.
www.spancept.com consult@spancept.com