Did you know that more than 67% of cosnumers check online reviews before selecting a local business? 7 out of 10 consumers TRUST what others have to say about your business online whether it's true or not. When people are unhappy with the product or service they'll receive, they don't waste any time talking to the web to let the world know how they feel including review sites, social networking sites, blogs and more. Internet Technology is GREAT, But It Has Caused Problems for Small Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. When your customers have a bad experience or unresolved issue it can lead to lost revenue if you're not careful. Could Online Reputation Management Be The Missing Piece of the Puzzle for YOUR Small Business? With a bad online reputation, you could lose existing customers, find it difficult to get new customers and give your competitors ammunition to use against you which could lead to financial loss. Stay on top of what's being said about your business. Respond to customer comments and work to build a positive online image for your company. Contact us for more information about how reputation management can help you connect with your local consumers. http://spancept.com/ consult@spancept.com

1. Presented by: Chow Mah
chow@spancept.com
www.spancept.com

2. What is Online
Reputation Management?
Online Reputation Management is a labor-intensive process that
businesses and individuals follow that involves “recovering” their
online image, as well as “building” a more positive image.
Both should be followed by “maintaining” that image which
involves monitoring and responding to what is being said about
your business online.

3. Reputation Management
Facts & Trends Every Business
Should Know About
 67% of consumers check online
reviews before selecting a local
business
 7 out of 10 consumers TRUST what
others have to say about products,
services, or businesses - whether
it’s true or not
 Therefore, any online consumer
feedback can HURT or HELP your
business tremendously

4. Reputation Management
Facts & Trends Every Business
Should Know About
Where are Consumers Posting?
 Local Directory Listings & Review Sites
 Social Networking Sites
 Blogs
 Articles
 Business websites

5. What Are People Saying
About Your Business?
Bloggers Forums
Your Company’s
Online
Reputation
Former Social
Employees Media
Customer
Reviews

6. Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
Using Email – 92% What Are Shopping – 71%
Consumers
Doing
Online?
Watching Videos – 71% Reading Content – 90%

7. Internet Technology is GREAT,
But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

8. Negative Effects of a
Bad Online Reputation
Bad Customer Unresolved
Bad Reputation
Experience Customer Issues
LOST
REVENUE

9. Your Reputation Matters Because:
1. Your prospects are online – they have plenty
of options and will generally choose
businesses with the most positive online
feedback
2. Your existing customers are online – even
though they may be satisfied with your
product or service, they are watching what
others are saying
3. Your competitors are online – they can use
your online reputation to develop strategies
to take even more business from you

10. Could Reputation Management Be The
Missing Piece of the Puzzle for YOUR
Small Business?
Reputation Management is
No Longer a Trend…
It’s the NEW Way to Do
Business!

11. FIRST IMPRESSIONS are
EVERYTHING…
A negative online reputation will turn
many consumers off – that’s just a
fact
They will go to one of your
competitors if they have a better
online image
This will cause you to lose sales and
potential profits

12. Negative Impact of a Bad
Online Reputation:
 Could Lose Existing Customers
 Makes it Difficult to Get New
Customers
 Gives Your Competitors
Ammunition to Use Against You
 Can Suffer Financial Loss

13. Positive Impact of a Good
Online Reputation:
 Easily Retain Existing Customers
 Easier to Get New Customers
 Easier to Establish New Business
Partnerships
 Should See Continuous Growth in
Sales and Profits

14.  Stay on top of what is being said
about your company online
 Respond to customer feedback to
show you care
 Implement systems that will allow
you to MONITOR and MAINTAIN a
positive online image

15. ANY
QUESTIONS

16. Thank You for Viewing Our Presentation!
Contact me if you have any questions about how Reputation
Management can help you connect with local consumers.
Chow Mah
chow@spancept.com
www.spancept.com