Did you know that 85% of consumers search for local products and services online and most of them never scroll past the first page? 50% of online shopping time is spent on researching products and services with 90% of them resulting in offline brick and mortar purchases. Social Media is HOT with roughly 2 billion users worldwide. Online videos are taking over with millions of views every month. Internet Technology is GREAT, But It Has Caused Problems for Small Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With powerful tools such as: Local Search, Social Media, Online Videos, Reputation Management and Email Marketing; your business can utilize the power of online marketing to generate more leads, sales and customers. Contact us for more information about how online marketing can help you connect with your local customers. http://spancept.com/ consult@spancept.com

1. Online Marketing:
The Ultimate
Local Customer
Connection Tool
How Your Local Business Can
ATTRACT and KEEP Customers
Through Online Marketing
Presented By: Robert Leisk
robert@spancept.com
www.spancept.com

2. Table Of Contents
1 Online Marketing Facts & Trends
2 Problems Businesses Face
3 Why Online Marketing?
4 Potential Online Profit Boosters

3. Online Marketing Facts & Trends
Every Business Should Know About
Local Search has EXPLODED:
 85% of consumers search for local products
and services online
 75% of searchers never scroll past the first
page
 Almost 250 million searches are performed
per day on GOOGLE alone

4. Online Marketing Facts & Trends
Every Business Should Know About
Local Search has EXPLODED:
 90% of online commercial searches result in
offline brick and mortar purchases
 Business online ad spending is on the incline
and expected to reach $35 billion by 2015
 50% of online shopping time is spent on
researching products and services

5. Online Marketing Facts & Trends
Every Business Should Know About
Local Search has EXPLODED:
 54% of Americans have switched from the
phone book to the internet for local searches
 82% of local searchers follow-up with an
in-store visit
 61% of local searches result in purchases

6. Online Marketing Facts & Trends
Every Business Should Know About
Social Media is HOT:
 Facebook has nearly 850 million users
 Twitter has over 450 million users
 Google Plus has nearly 400 million users
 LinkedIn has over 150 million users
 Pinterest has over 10 million users
These are just the top 5…
there are MANY more

7. Online Marketing Facts & Trends
Every Business Should Know About
Online Videos are Taking OVER:
 YouTube is the 2nd largest search engine –
right behind Google
 Online video accounts for 50% of all mobile
traffic
 179 million U.S. users watched nearly 38
billion online videos in February 2012

8. Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
Using Email – 92% What Are Shopping – 71%
Consumers
Doing
Online?
Watching Videos – 71% Reading Content – 90%

9. Internet Technology is GREAT,
But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

10. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Yellow Page Books • Local Search
• Newspaper Ads • Social Media
• TV Commercials • Online Videos & More!

11. What Does This Mean for Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend your marketing dollars
where they can yield the best
returns
3. Utilize the power of online
marketing to stay connected
to your local market

12. Could Online Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Online Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!

13. Why Online Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Connect with Local Consumers
 Generate New Leads
 Generate Repeat, Loyal Customers

14. Potential Online Profit Boosters
Local Search
Help Consumers Easily Find Your Business
(SEO)
Social Media Engage and Build Customer Relationships
Online Videos Captivate Your Audience and Hold Attention
Reputation Take Control of Your Brand’s Image
Management
Email Marketing Stay in Touch with Your Prospects and
Customers

15. Local Search (SEO)
 Strive for high rankings in the search results when
consumers are online searching for your type of product
or service
 Fully optimize your website with both onsite and offsite
optimization techniques - including thorough keyword
research
 Claim, verify and optimize all of your local directory
listings, including Google+ Local

16. Social Media
 Make sure your business has a profile on the top
social media sites, such as Facebook, Twitter,
LinkedIn, Google+, and Pinterest
 Engage with your social media audience frequently
without going overboard
 Address any of your followers concerns
 Keep your followers satisfied with useful content

17. Online Videos
 Create videos to place on your website, blog,
social media profiles, and video sharing sites
 Videos can be commercial style, tutorial style,
informational style, or any other style that fits
your business
 Online videos can help increase website
rankings and exposure – as well as conversion
rates
 Optimize your videos for best results

18. Online Reputation Management
 What your customers say about your online
can HURT or HELP your business
tremendously
 Stay on top of what is being said about your
business online
 Build trust and show that you care by promptly
responding to customer feedback
 Protect your brand’s image by consistently
building positive online content about your
company

19. Proper Website Design
 Your website should be attractive, professional,
easy to navigate, and full of conversion tools
 Should include some way to capture visitors’
information, such as email address, mobile
phone number, etc.
 Should have a strong call to action on every
page
 Should have fresh, relevant content added on a
consistent basis – a blog works well

20. Email Marketing
 Affordable and dependable
 Build a relationship with subscribers
 Easily convert subscribers into repeat buyers
 Great way to keep in touch with customers

21. ANY
QUESTIONS

22. Thank You For Viewing
Our Online Marketing
Presentation!
If You Would Like More Information About How You Can Lower
Advertising Costs and Boost Profits at the Same Time,
Contact Me Today!
Spancept Inc.
Robert Leisk
robert@spancept.com
www.spancept.com