2. 1 2 3 Know Your Customer Pick The Right Sites Always Be Testing Business is Changing
3. Know Your Market Know Where They Congregate Match Your Message To That Market Bottom Line For Advertising…
4. Stop selling to the unmotivated & unfiltered You can then choose - not sell Automatically screen out pretenders – so you deal specifically with pre-qualified people Matching Your Message To Your Marketplace!
5. This is a guideline Do your own analysis at least once every 6 months. Diarize it! Special Edmonton Update
6. 80.46% of Canadians choose 135,000 searches for “Real Estate” in October 12,296,860 18+ Canadians on Know Your Customer
7. Know Your Customer +90% start real estate purchases online Use the Internet as a filter Not all your marketing should be online
8. Search Engine Popularity Google 81.9% Bing 8.2% Yahoo 3.8% Ask 3.6% Source:Hitwise Canada March 2011
10. Top Organic listing = most clicks Advertising onsites that rankwell Understanding Google
11. Speak the Right Language Search Phrase Searches Per Month Apartments for rent in Edmonton 2,900 Edmonton Apartments 1,900 Edmonton Apartment Rentals 1,300 Apartments in Edmonton 1,000 Apartments for Rent in Edmonton 800 See: https://adwords.google.com/select/KeywordToolExternal
13. Lots of traffic in your target area Easy for the prospect to find your ad Do they have tools for you to use to create a compelling ad? Cost to advertise, your budget Choosing a good site
17. What keywords were used most by renters in the past month Understand frequency for apartments vs. houses Play with :www.google.com/trends Know Your Target Better Than Anyone Else
18. Example - Edmonton Apartments Search Phrase Searches Per Month Apartments for rent in Edmonton 2,900 Edmonton Apartments 1,900 Edmonton Apartment Rentals 1,300 Apartments in Edmonton 1,000 Apartments for Rent in Edmonton 800
19. Sites listed by traffic Each City creates different results Each housing type creates different results Scores based on a formula that combines: Search Engine Market Share Website Ranking Keyword Search Volume Search Rankings
27. Bonus Tip - Testing! Are They Calling? Pay-as-you-go Cell Phones & Voicemail Are they Emailing? Gmail Accounts (1 per site) Are they looking at my website? Google Analytics
