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Internet Marketing for Real Estate Investors

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Chris Davies
Chris Davies

The slides to a webinar covering basics of internet marketing for Canadian real estate investors.

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Internet Marketing For Real Estate Professionals A joint production by Chris Davies and the Awkward Turtle Consulting Group For more information visit: www.chrisdavies.ca or www.atcg.ca Twitter: @w_chris_davies Skype: chris.davies332
Intro and Guidelines ,[object Object],[object Object]
Legal ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Me
What can you do online? ,[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],They’re Already Online
Warnings ,[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
www.howdidyouspellthat?.com ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Suck-Free Websites Good Bad Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Try Checking out: http://www.smashingmagazine.com/2009/04/23/30-beautiful-real-estate-websites/
Form Follows Function ,[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Form Follows Function ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Custom, Kit or Hybrid? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Getting Found Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Your Site Direct Email Links Referrals Search Engines
Direct Traffic ,[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Referral Traffic ,[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Search Engine Referrals Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Organic (Free) Listings Sponsored (Paid) Listings
Search Engine Optimization (The very short course) ,[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Search Engine Optimization (5 Quick Tips) ,[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Pay Per Click Advertising (The very short course) ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Pay Per Click Advertising (5 Quick Tips) ,[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Social Media
Making it Pay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
More ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
Your Homework ,[object Object],[object Object],[object Object],[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
More Webinars and Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay

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Internet Marketing for Real Estate Investors

  • 1. Internet Marketing For Real Estate Professionals A joint production by Chris Davies and the Awkward Turtle Consulting Group For more information visit: www.chrisdavies.ca or www.atcg.ca Twitter: @w_chris_davies Skype: chris.davies332
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  • 5. Me
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  • 10. Suck-Free Websites Good Bad Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Try Checking out: http://www.smashingmagazine.com/2009/04/23/30-beautiful-real-estate-websites/
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  • 14. Getting Found Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Your Site Direct Email Links Referrals Search Engines
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  • 17. Search Engine Referrals Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Organic (Free) Listings Sponsored (Paid) Listings
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Notes de l'éditeur

  1. Facebook stats as of 29Nov09 Sources: Hitwise Canada Search Report September 2009 80.46% Google (8% Yahoo, 7.6% Bing, 3.1% Ask) Google Search Volume Numbers from the External keyword tool. 135,000 Canadian searches for ‘Real Estate’ in October
  2. Realize that a shocking number of people will just Google it.
  3. http://www.edmontonrealestateblog.com/my_weblog/2009/08/canadian-rental-web-site-rankings.html
  4. Organic Listings are determined by a complex algorithm and cannot be purchased or artificially manipulated. However, great sites will rank better. Sponsored Listings are advertisements and can be purchased. Cost varies on the keyword and the quality of the website.
  5. How does it work: by making sites more closely parallel what users are looking for (KWs and formatting), faster and easier to use, identifying and resolving technical problems. Avoiding things the search engines consider to be spam.
  6. Social places to connect with others. Big kettle of fish.