4. Welcome & Introduction
• Announcement of Symposium/ITxpo 2011
Theme
• Networking Lunch with Gartner Analysts &
Events Team
• CIO Interview
• Audience Profile and Marketing Partnership
• Maximising your Symposium/ITxpo Sponsorship
• One on One Meeting Gartner Account Manager
5. Symposium/ITxpo 2011 at a glance
• Date: November 7-10, 2011
• Location: Centre Convencions Internacional Barcelona
(CCIB), Barcelona
Program Outline:
• 3.5 days (Monday morning to Thursday afternoon)
• 3500 attendees/1500 CIOs
• Over 300 sessions
• 10+ tracks of content
• 90+ Analysts
• 85+ Solution Providers
• 1800 Companies
4
6. Consistent Success Formula
Research Audience Technology
Engine Multi-channel audience
acquisition strategy
Companies
Powerful content Focused Sales Activity
7. 7/6/2011
Applications
Business Process Improvement
BI & Information Management
Enterprise Architecture
CIOs
Infrastructure & Operations
Program & Portfolio Management
Leadership Teams
Security & Risk Management
6
Sourcing & Vendor Relationships
Across the Portfolio
Clearly Defined Target Markets
8. India Joins The Worlds Most Important
Gathering of CIO’s and IT Executives
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9. Symposium Attendee Value Proposition
Symposium is the most important annual gathering of CIOs and their leadership
teams. It combines unrivaled ―state of the industry‖ analysis and insight and
gives you a framework to run, grow and transform your business through
technology strategy.
Symposium …
• Empowers you to make the right business technology decisions, with
immediate and actionable advice
• Enables you to create and extend operating efficiencies and competitive
advantage, through new ideas and unconventional ways of thinking
• Forges the relationships you need to succeed, with industry experts, peers and
providers
• Saves you time and money with a unique opportunity to assess leading
technology providers with immediate access to the best independent advice
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10. Symposium Sponsor Value Proposition
Align with Analyst
Content
Access to qualified Effective use of
buyers Marketing dollars
Symposium
C-level interaction / Pipeline
ITxpo Acceleration
9
11. Symposium/ITxpo Theme &
Program Overview
John Mahoney
VP, Distinguished Analyst & CIO Track Manager
Daniel Winterbottom
Program Director
12. Symposium Vision & Mission
Symposium is the largest and most important annual gathering
of CIOs and their senior IT Executives.
It delivers independent and objective content with the authority
and weight of the world’s leading IT research and advisory
organization, and provides access to the latest solutions from
key technology providers.
Symposium is the industry’s only event to deliver the insight,
tools and relationships necessary to create, validate and
execute transformative business technology strategies.
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7/6/2011
14. Symposium Theme 2011
Embrace the new realities CIOs face by re-imagining IT as it
impacts business expectations and new technology models
• Establish the right strategies, priorities, budgets, skill investments.
• Build a flexible organization that responds rapidly to business needs.
• Contribute directly to innovation and business growth.
• Create greater opportunities for cost reduction and operational efficiencies.
• Ensure personal leadership and IT team development.
• Maintain long-term competitive advantage.
• Reset the IT context within the enterprise.
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15. Attendee Value
New ways of thinking Actionable Advice
Peer Relationships Vendor Access
17. 2011 Global CIO Survey:
Re-imagining IT Findings
• CIOs have the opportunity to RE-IMAGINE IT to meet
business needs for GROWTH, take advantage of CLOUD
services and economics, and RAISE THE STRATEGIC
RELEVANCE of IT
• CIOs will be asked to increase the DIGITIZATION of their
organizations and drive greater INNOVATION on FLAT
BUDGETS
• CIOs must engage in a new SUCCESS CYCLE that
concentrates on changing BENEFITS REALIZATION and
IT SKILL BUILDING
• CIOs who accept this challenge gain the BUSINESS
INFLUENCE they have sought for years
16
18. Symposium/ITxpo Framework
CIO EXPERIENCE & AGENDA
EXCLUSIVE CONTENT
Business Business Enterprise I&O Program and Sourcing and
Applications I&O Security
IT Leader Process Intelligence & Architecture •Data Portfolio Vendor
•Mobile and Risk
Agenda Improvement Information IT Leader Centre Management Management
IT Leader IT Leader
IT Leader Management Agenda IT Leader IT Leader IT Leader
Agenda Agenda
Agenda IT Leader Agenda Agenda Agenda
Agenda
Insight & Tools: Robust Role Agenda
EXPERIENCE
IT LEADER
Relationships: Peer Learning & Networking
Vendor Access: MQ Sessions, Vendor Meetings
Personal Analyst Advice: 1on1 Meetings
Trends: Mobile, Social, Cloud, Context
CROSS ROLE
CONTENT
Strategic & Key Initiatives
Industries 17
19. Top Line Lead Sessions for 2011
Powerhouse Perennials
Sessions always in high demand, because they not only address current issues
but also anticipate future ones – delivering strategic insights for the coming year
• The Top 10 Strategic Technologies for 2012
• Disruptive trends Radar Screen: The Business Impact of Societal, Technology and
Management trends
• CEO Concerns 2011 and the IT implications
• The 2012 CIO Agenda
• Cloud Computing Scenario
Maverick
Sessions highlighting unconventional or new ways of thinking about technology,
services, business, work or society
• Judgement Day – Letting The Machines Automate Decision Making
• Jobs 2021: Radically Rethinking What We Will Do, Where, Why
• 16 Long-Followed IT Practices To Kill, When and Why
20. CIO Keynote
Gerry Pennell, Chief Information Officer,
London Olympics
21. CIO Keynote
Phil Pavitt, Chief Information Officer,
HMRC
22. CIO, Industry & Hot Topic Content
CIO content Industry content
• The CIO and the Board — Building Your Government/Public Sector
Strategy
Energy and Utilities
• Social media and politics: the CIOs guide
to the new democracy Insurance
• Masters of Innovation: What CIOs Can Banking
Learn From the World's Best
Innovators… Manufacturing
Healthcare…
Cloud Mobility
Social Sustainability
21
23. US, EMEA, Australia & Brazil
Track Managers
track US EMEA Australia Brazil
Research Chair Jamie Popkin Debra Logan John Roberts Donald Feinberg
Applications Bill Swanton Massimo Pezzini Brian Prentice same as US
Business Intelligence &
Ted Friedman Neil Chandler Eric Thoo Donald Feinberg
Information Management
Business Process Improvement David McCoy same as US John Roberts same as US
CIO Leigh McMullen John Mahoney Andy Rowsell-Jones Patrick Meehan
CIO Executive Programs co-lead Mark McDonald Mark McDonald Linda Price Ione Coco
Enterprise Architecture Richard Buchanan Brian Burke Bard Papegaaij same as US
Industries Joanne Galimi Jonathan Edwards Christophe Uzureau Donald Feinberg
I&O — Communications Bob Hafner Scott Morrison Geoff Johnson Elia san Miguel
I&O — Data Center, Client
Ed Holub Milind Govekar Errol Rasit David Coyle
Computing and IT Operations
Program and Portfolio
Audrey Apfel same as US John Roberts same as US
Management
Security and Risk Management Ray Wagner Tom Scholtz Rob McMillan Tom Scholtz
Sourcing and Vendor
Richard Mitchell same as US Jim Longwood Cássio Dreyfuss
Relationships
Strategic Initiatives David Mitchell Smith Mark Raskino John Roberts Donald Feinberg
24. Meet the Analysts
Neil Chandler
John Dixon
Research Director
Research Director
Business Intelligence &
Business Process Improvement
Information Management
Andrew Butler Richard Mitchell
VP Distinguished Analyst Managing VP
I&O: Data Centre Outsourcing
23
25. Gartner Events Product Development Process
Secondary Research
• Market Forecast & Trends
• Press Articles
• Customer Enquiries
• Competitive Analysis
• Delegate Feedback Gartner
• Sponsor Feedback
• Market knowledge Product
• SWOT Development Primary Research
Process • Pre-Event Survey
• Pre-event interviews
• Advisory Board
• Gartner Research
• Continual validation of
content
24
26. Advisory Board
Symposium/ITxpo operates with the advice and input of a number of individuals
from end-user organizations, to help guide the content and direction of the
event and ensure that the event addresses the needs of the audience.
We would like to thank the following individuals for their ongoing advice and
support:
• Adam Banks • Graeme Hackland
SVP, Head of Technology Office IT/IS Director
Visa Europe Lotus Renault GP
• Frank Beiser • Bjorn Henrik Moshuus
CIO Corporate IT Director
HEROLD Business Data GmbH Elopak AS
• Stephen Chiang • Klaus Hoeffgen
CIO CIO
Bedell Group Delvag Luftfahrtversicherungs-
AG
• Paulo de-Sa
VP, Services • Colin Shenoy
Unilever CIO International Operations
GMAC Financial Services
25
27. Symposium/ITxpo Snapshot
Monday Tuesday Wednesday Thursday
7 November 8 November 9 November 10 November
Mastermind Mastermind
Industry Morning
Keynote Keynote
Over 300 sessions over four days
Content: Scenarios, Role-based track sessions, Mavericks, Debates, Net IT
Outs, Magic Quadrants, End-User Case Studies, Solution Provider Sessions,
Gartner Analysts One-on-Ones, Analyst-User Roundtables & Workshops
Symposium/ITxpo showcase
Gartner Keynote
Exclusive CIO Program
Networking Networking
Welcome event
event event
26
28. Delivery format - Feedback from our audience
We asked our audience how they want to consume
content at Symposium…
• Case study presentations
• Keynotes
• 1:1 meetings with Gartner analysts
• Small, interactive roundtable discussions (project, technology and
business topics)
• Hands-on workshops
• Tradition 1hr long presentations
• Clinics with advice on negotiations
• Informal, casual gatherings with fellow attendees
27
33. Barcelona: new venue, new opportunities
• Barcelona is a vibrant city and a leading global
destination in terms of tourism, economy and culture
• Boasts an international airport and high-speed railway
making it a very business and travel hub for Europe
• Large variety of hotels and amenities
• Purpose-built venue which is conducive to creating the
best experience for our clients, prospects and sponsors
• More austere times need destination with the right
reputation
• Excellent feedback from clients and prospects regarding
move from Cannes
37. Agenda
• Who you can expect to interact with at
Symposium/ITxpo - audience demographics
• What are we doing to attract the right audience -
marketing strategy
• How we can support your promotional efforts
39. Attendees demographics
Attendees by Job Level
1. 62% of our
audience is at
C-Level
We target and
deliver buying
teams: CIO and their
direct reports by role
Annual IT Budget
2. Our attendees
have unparallel
spending power
63% have an IT
spend greater than
$20M+
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40. Attendees demographics
Enterprise Size
3. 37% of the
audience
comes from the
largest
enterprises in
the world
4. These
enterprises Attendees by Industry
represent a
diverse and
comprehensive
mix of
industries
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42. Our Marketing is highly targeted and integrated
with a personalized selling approach
1. 62% of our
audience is at
• We target specific roles in the IT
C-Level
organization
We target and
deliver buying • We understand their key initiatives
teams: CIO and their (their most important projects), and
direct reports by role their planned technology and service
2. Our attendees providers investments
have unparallel • We integrate our marketing
spending power messaging with a personalized sales
63% have an IT approach
spend greater than
$20M+
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7/6/2011
43. Our Marketing is highly targeted and integrated
with a personalized selling approach
3. 37% of the
audience
comes from the
largest • We leverage the power of the
enterprises in Gartner client base, coupled with
the world extensive database investments
• Our event agenda and research
4. These content are industry focused and
enterprises this is reflected in our marketing
represent a messages
diverse and
comprehensive
mix of
industries
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44. Leveraging the Gartner value proposition
• Value based Marketing approach - lead generation
through Webinars & Local Briefings
• Cultivation campaigns – maintaining the dialogue
through our Research offerings
• Leverage the analyst base through our Gartner Blog
Network and Social Media efforts
• Surface our intellectual property through Search Engine
Marketing
• A extensive corporate Media Partnership and Alliances
program
• A sophisticated and integrated PR campaign
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45. Supporting your Marketing Efforts
We offer multiple solutions to support your
Symposium promotional efforts
Co-branded email - email campaign supported by Gartner
• 600€ registration discount
• Tailor the templates with your preferred message
- 1st email 15 weeks out
- 2nd email 10 weeks out
- 3rd email 5 weeks out
• Enhance your alignment with Gartner and the Symposium/ITxpo
• Utilize the Gartner brand
Access to our Press list with contact info
Exposure in our Conference brochure
Leverage of our Symposium brand through adverts in your publication,
banners to use on your website, email signature for your sales force etc.
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46. Supporting your Marketing Efforts
Advert in your publication E-mail Signature
Event Logo for Trade Press Advertising
E-mail Template
Banners for your website
48. Gartner Symposium/ITxpo in the Press
Gartner Symposium ITxpo 2010
Hoffen und Bangen im IT-Markt
Dépenses informatiques : en 2011, une relance
par obligation
Gartner predicts 2011 IT spending rebound in
Europe
digi.no
49. Public Relations Mission
• Position Gartner Symposium/ITxpo as the 'must attend' IT event for
CIOs and senior IT leaders
• Secure at least 20 journalists at the event from the UK, France and
Germany primarily and EMEA overall
• Achieve 250+ pieces of coverage overall and 50% prior to the event
• Provide press theatre room for press briefings or media interviews
and coordinate booking
• Provide a press work room at the event to display press packs
• A PR person will be available before and during the event to handle
your press inquiries
50. Best Practices - PR
Prior to the event:
• Invite targeted journalists and propose an on-site interview with a corporate
executive, clients etc…
• Utilize Twitter, Facebook, Flickr, Slideshare, YouTube as promotion tools for
your announcements and presence at the event
• E.g. Watch live demos from Exhibitor at the Exhibitor Lounge #GartnerSym;
Exhibitor executive speaking on camera at link of the video #GartnerSym
• Issue a press release that highlights your participation at the event
• Determine what press activities you want to conduct at the conference and/or
in the evening (e.g. Product launch, organization’s new strategy, customer
roundtables etc…)
• Determine if you will make any press announcements on site and the
availability of your spokespeople
• Prepare press folders and organise shipment to the event
51. Best Practices - PR
At the event:
• Raise the presence of your organization at the event in various social media
networking sites
• Place your publicity images, press releases, video and audio files on picture
wire
• Hand out press folders and display spare copies in the press work room
• Distribute press announcements and coordinate press activities on site
After the event:
• Track coverage, collate photos from the event, and use them in your
marketing campaigns or corporate collateral
• Develop post-event press announcements that highlight key deals signed at
the event
57. Objectives Setting / Measure Value
• What are your objectives for Symposium?
- Lead Generation
- Engaging 1:1 w/ Target Accounts
- Brand Identity/Exposure
- Thought Leadership
- Launching a product
- Building/Improving Relationships with Analysts?
- Competitive Advantage
• What is your measurement criteria?
- Adding ―NEW LOGOS‖
- Lead conversion/increase in client acquisition
- Client retention and/or up sell
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7/6/2011
58. Maximizing cont…
• Drive ―New Logos‖ through Networking & Branding Opportunities
- Targeted Industry focused Lunches/Dinners
- Branding Opportunities
- Speaking Platforms
• Who’s going to speak?
• Thought leadership, solution driver?
- Experiential Opportunities
• Host your top clients & prospects
- AUR, 1:1’s, meetings with execs, mix prospects & current clients, listen to your client
speaker, build an agenda for them?
• Magic Quadrant Theatres and making the most of these:
- 20+ MQ presentations
- Highlighted profile on web, in guide, on Graphic by theater and on booth
- Literature displayed by theater
59. Maximizing your participation
Pre-event support
- Gartner Account manager
• FFS
• Best Practices & Sales Briefings
- Program manager, Analyst engagement
• To help Support messaging and alignment with content
- Marketing
• Joint mailing campaigns
- Operations
• Dedicated support
- PR
• Leverage press coverage
58
7/6/2011
60. Symposium/ITxpo Logistics Contacts
• Stephanie Gruning – Day to Day Sponsor contact
• Carla Durman – EMEA ITxpo Lead
• Rachel Price – Global ITxpo Lead
59
61. Exhibitor Resource Center (ERC)
• Used globally across three different regions
• Complete comprehensive online planning tool
o Full list of actions and deadlines
o Submission of SPS and company information
o Booth package and graphics information
o Registration information
o Marketing tool kits and press information
o Event logistics information – e.g. Show hours, shipping, etc
60
62. Snapshot of current deadlines
Confirm your company name and url Immediate
Logo Submission Immediate
Company/Solution Description Due Immediate
Exhibitor Resource Center Goes Live 18-Jul
Rules & Regulations Acknowledgement 18-Jul
Make Your Hotel Reservation 19-Jul
First Draft of Speaking Session Title & Description
* 29-Jul
Final Speaking Session Title & Description
* 22-Aug
Additional AV for SPS
* 29-Aug
Select your Booth Option 31-Aug
*
Final Program Guide Ad 8-Sep
Information for pre-event email 26-Sep
Registration & Hotel - Cancellation Fee Deadline 26-Sep
Face-to-Face Sponsor Meetings Contact Information 26-Sep
Onsite Contact Details Needed 26-Sep
Booth Graphics Order 30-Sep
Submit Your Registration Information. 3-Oct
Booth AV Order 3-Oct
Internet Order 3-Oct
Order Electrical, Furniture and Accessories 3-Oct
Lead Retrieval Information 3-Oct
Submit slides for your speaking session 3-Oct
Last Day for Advance Warehouse Deliveries 14-Oct
Confirm Sessions you wish to be posted on Agenda Builder 14-Oct
* Premier and Platinum Sponsors only
66. Delivering Value
Sponsor Action Points Sponsor Action Points
• Are you referenced in • What activities will draw
Gartner Research? attendees to your booth
• Do you know when to or presentation?
secure your 1:1’s • Which audience
• Which executives should segments do you want to
you advertise as available attract the most?
for 1:1 meetings with • Do you have executives
executives? named on the agenda
• Have you conducted VB’s builder?
recently or in the lead up to • Have you tagged your
Sym? sessions?
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67. 360° Support that Makes a Difference
Dedicated Operations Lead
Ensuring you create acting as extended arm of
a memorable your team
experience for your
audience target Understanding of your
event Goals and
objectives and that of
Working with you on the audience
end-to-end solutions
that will bring value to
the attendees Support calls
YOUR SUCCESS
Close collaboration Have you identified the
with your Gartner ―3 Buckets‖ of clients,
Events Account prospects in pipe and
Manager and net new?
team
Globally consistent first class Utilizing Gartner MQ,
customer service cool vendors, coverage
in research
66
