Web and Email Conversion Presentation November 2009. by: Chris Bjorklund

1. More hits = More sales? Is the conversion rate the bottom line of an online campaign?

2. Conversion Rate Testing is... A scientific analysis of your web site and email campaigns to boost revenues.

3. We test because all clicks are not equal

7. Which one would you pick? Boost in sales 9% Boost in sales 15%

8. Build for Conversion 4% Conversion 14% Conversion

9. Conversion = Art + Science

10. Process is the key for testing

12. The Challenge: On a limited budget, improve landing pages but keep in mind strict brand guidelines, bureaucracy and justification to do this test.

13. The Solution: Studied brand guidelines, value and relevance How did it go?

16. Case Study #2 - Results Increased conversions by: 32.5%

17. If I worked for Richmond Tigers This is what I would do...

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26. The math behind it. Is it worth it?

29. Simple, smarter eMails

31. Email is a 6 step process Delivery Subject line Preview pane Download Read it Click thru

35. Advanced Email Marketing What we did Why we did it How we did it Results from “doing it” Warning: Big nerd alert but this is how the big boys do email marketing

36. Measurement = Smarter Campaigns Statistic’s Example

37. Smarter Campaigns = More revenues

38. Subject Line #1 – Thank You For Making Us Your Florist Of Choice Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

39. Subject Line #1 – Thank You For Making Us Your Florist Of Choice Subject Line #2 – 15% Off - Our Way Of Saying Thank You!

40. “Secrets” to Great Performing eMails Make your point Give value immediately Answer “So what?” Design Subject lines A/B Test everything Learn from mistakes

41. Contact Chris Bjorklund Chris Bjorklund christofferb@lincintegrated.com 08 6363 7000