1. The Poland telecoms market report 2015
By
Analysys Mason
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Published: Feb 2015
2. The Poland telecoms market report 2015
This Country Report and accompanying data annex provide a comprehensive overview of
Poland’s telecoms market, including KPIs and data on subscribers, penetration, revenue and
ARPU. The Report analyses the strategies of major players in the country’s fixed and mobile
telecoms markets, and includes market share data and operators’ infrastructure status.
Company coverage
• Multimedia Polska
• Netia
• Orange Polska
• Play
• Polkomtel
• T-Mobile Polska
• UPC Polska
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market-report-2015-market-report.html .
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Fixed telecoms market
Connections
• Total voice (narrowband and VoBB)
• Narrowband
• VoBB
• Total broadband
• Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
• IPTV
• Dial-up Internet
• Household penetration (for voice and broadband)
• Unbundled local loops
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The Poland telecoms market report 2015
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Mobile telecoms market
Connections
• Total (handset plus mobile broadband, excluding M2M)
• Split by prepaid and contract, and prepaid share
• Population penetration for total, prepaid and contract
• 3G, and 3G percentage of total
• Handset, and split by smartphone and basic
• Handset population penetration
• Broadband
• Broadband population penetration
• MVNO penetration
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The Poland telecoms market report 2015
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Revenue and ARPU
• Service revenue
• Service revenue as percentage of GDP
• Service revenue per head of population per month
• Retail revenue (defined as service revenue minus wholesale revenue)
• Retail revenue as percentage of GDP
• Retail revenue per head of population per month
• Retail revenue split by type of service: voice (including split by narrowband and VoBB, and
split by narrowband access and calls), broadband (including split by technology), dial-up
Internet, business network services
• Broadband retail revenue as a percentage of fixed retail revenue
• Voice ARPU per month
• Broadband ARPU per month
The Poland telecoms market report 2015
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Revenue and ARPU
• Service revenue
• Service revenue as percentage of GDP
• Service revenue per head of population per month
• Service revenue split by prepaid and contract, and prepaid share
• Service revenue split by voice and data, and data as percentage of service revenue
• Retail revenue (defined as service revenue minus wholesale revenue)
• Retail revenue as percentage of GDP
• Retail revenue per head of population per month
• Split by voice and data
• ARPU per month (total, prepaid and contract)
Traffic
• Fixed-originated minutes
• Outgoing MoU per active connection
The Poland telecoms market report 2015
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Traffic
• Mobile-originated minutes, Outgoing MoU per active connection
Operator-level metrics/market share
• Broadband subscribers by major broadband operator (and associated market shares and
year-on-year changes)
• DSL connections (incumbent and total, incumbent’s share)
• Incumbent’s market share of service revenue
Operator-level metrics/market share
• Connections (and associated market share)
• Prepaid and contract connections
• Proportion of prepaid accounts
• ARPU per month (total, prepaid and contract)
• Service revenue
• Service data revenue (as a percentage of service revenue)
The Poland telecoms market report 2015
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Total telecoms market (fixed and mobile)
• Voice connections
• Broadband connections
• Service revenue
• Service revenue as percentage of GDP
• Service revenue per head of population per month
• Retail revenue (defined as service revenue minus wholesale revenue)
• Retail revenue as percentage of GDP
• Retail revenue per head of population per month
• Retail revenue split by voice and data
• Originated minutes
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The Poland telecoms market report 2015
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The Poland telecoms market report 2015
