The Basics of Instagram - We\'ll start with the basics, then work our way into the more advanced functionality in this new social media platform. You\'ll learn how to grow your following and manage your new fanbase. Creative Application - After you\'ve mastered the basics we\'ll open the creative potential of this new application. You\'ll see which brands are utilizing Instagram to great effect and how to scale these strategies for your local business.

1. INSTAGRAM
an introduction

2. WHAT IS IT?
Instagram is a free app for iPhone, iPod touch, iPad, and Android that allows you apply filters and
location data to photos, and share them on Facebook, Twitter, Flickr, Tumblr, and Posterous.

3. JUST HOW BIG IS INSTAGRAM 1 billion
SilverPOP, LLC | As of November 12, 2012

4. GETTING STARTED
Download the Instagram app from iTunes or directly from
the App Store on your iPhone, iPod touch, or iPad or from
the Google Play store on your Android device.
1 If you download the app from iTunes you will have to sync it to
your iOS device before you are able to use it.
2 You can find the app directly from your device by launching the
App Store and searching for “Instagram”.

5. an introduction

6. an introduction

7. “Explore”
You can also search for different #hashtags using this tab.
an introduction
-top left-

8. an introduction

9. http://www.youtube.com/watch?v=t40I8GvW2lQ

10. an introduction

11. an introduction
http://www.wikihow.com/Use-Instagram

12. INSTAGRAM
creative application for BUSINESS

13. WHY
Is this just another platform?
Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s.
In fact, ten percent of all the photos we have were taken in the past 12 months.
- Eastman Kodak Company (2012)

14. WHY DID FACEBOOK BUY INSTAGRAM?
Mobile Users & Though Leaders
“Facebook is having a midlife crisis, and the acquisition
of the beloved, hip photo-sharing app is its equivalent
of buying a sportscar.
The universal consensus is that Facebook isn’t cool
anymore. It’s got wrinkles, or at least many more users
with wrinkles. By buying Instagram, Facebook bought
itself 30 million hipsters, and all of their wonderful
hipster cool.”
- Kashmir Hill, Forbes

15. EXEMPLAR BRANDS
Red Bull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other
traditions to keep its high octane-loving fans engaged.
Red Bull does more than just force its own content onto its followers. Red Bull often
"Likes" other users' photos "that illustrate people's ideas of getting wings.

16. EXEMPLAR BRANDS
For the past six months, The New Yorker‘s PR department has been promoting
photography and illustrations in current and past issues via Instagram. Now, it’s
handing over the reins to the photographers who shoot for the New Yorker.
“We love Instagram, it’s a great place to promote photography, but we felt that
we were not using it properly,”
-Alexa Cassanos, senior director of public relations for the New Yorker
This type of honest reflection has led to a more authentic ‘narrative’ for the New
Yorker. The buzz around this policy has garnered a tremendous amount of buzz too.
Imagine If your local SMB had it’s best fans creating content for you?

17. EXEMPLAR BRANDS
Launch decided to adopt the social platforms that its artist use. Instagram was a
great fit for them. In addition to building a new community on Instagram, they created
visual content for their Twitter audience to share (‘RT’).
The #LAUNCH2012 hashtag was so widely distributed that it trended in the top 5
hashtag search terms in Sacramento during the weekend festival.

18. INSTAGRAM
creative application for EDU

19. WHY USE INSTAGRAM
More than half of Instagram's 100 million+ users are between the ages of 18 and 34.
Facebook’s sweet spot is users between the ages of 25 and 34, and 55 and over.
WHAT DOES THIS MEAN FOR CCE?
The first wave of non-Facebook users will be graduating college in 2-4 years.
The generation behind the Facebook boom is made up of SMS texters and Instagram natives
Start building your Instagram presence now.

20. EXEMPLAR INSTITUTION SYRACUSE UNIVERSITY
Syracuse University - They have a great Instagram strategy that involves posting images
representing the school's history. These photos create a feeling of nostalgia and provide added credibility.
The university calls this collection of photos a "throwback."

21. EXEMPLAR INSTITUTION UNIVERSITY OF FLORIDA
University of Florida social media specialist Bruce Floyd discovered that the school’s prospective
students wanted the university’s Instagram account to provide insider access. So, Floyd published photos
from class lectures and from the podium of the university’s commencement speech. Florida also shares
photos of campus landmarks that might spark nostalgic memories for its alumni.
They’re using Instagram in much the same way as a regular user would. This creates authentic content.

22. EXEMPLAR INSTITUTION PRINCETON UNIVERSITY
Princeton University - They share images that stimulate campus pride. The university posts photos
of college games, its mascot, and much more to create a connection and reinforce the university's culture
among the students and the school. This in turn encourages students to participate in major campus
events.

23. HOW CCE CAN USE INSTAGRAM
A. Take goofy, candid photos that humanize instructors and show off their personalities.
B. Feature photos of current students and the projects they’re working on to show
prospective students what they can look forward to.
C. Host photography contests that encourage students (and applicants) to interact and
engage with the school.
D. Encourage participation during major events by seeding photos into the social space
E. Feed other social networks - smaller colleges may have difficulties growing a fan base
on social networks to match those of larger universities, but having the ability to easily
share images from Instagram to other social media sites allows them to reach a variety
of audiences.
F. Ask questions - University of Florida posted an image on Instagram asking, "What
kinds of photos would you like to see?" They wanted to see parts of the school that
people don't normally get to see. Since receiving responses, the university has posted
more exclusive-access images
Of course, there are numerous other ways that CCE could be leveraging Instagram and
how you use it largely depends on the type of student you’re trying to attract and what
they might be interested in seeing.
(We’ll be developing some of these ideas in the following workshop)

24. INSTAGRAM
Live demo!

26. INSTAGRAM
for FUN!

27. Try navigating to your NEW profile page next time you’re at a computer!
INSTAGRAM.COM/YOURUSERNAME

28. 3RD PARTY!
Statigram
- Check your Instagram stats (top 5 most liked shots, total number of comments, filters you use most, etc.)
- Learn about your followers (who is following you, who you are following, who is not following you back, etc.)
- Promote your Instagram account on your blog, Facebook and across the web

29. 3RD PARTY!
INK361
- Instagram Facebook App for Profile Pages (Awesome!)
- Excellent geotag map feature
- Daily discovery and challenges

30. 3RD PARTY!
Followgram
Interact with Instagram on the web instead of on your mobile device. It allows you to see the news
feed from the people you are following, like and comment on those pictures.
If you spend more time on the computer than your phone, you will want to use this site.

31. 3RD PARTY!
Printstagram
(available for Apple and Android users) to print your Instagram pictures so you can remember them forever.
Prints available in square photos, stickers, memory boxes of mini prints, t-shirts, posters and more.
If you are anything like most social media types and haven’t printed up a single picture in over 2 years,
Printstagram will be a fun dose of anachronism.
Also, think Christmas presents!

32. 3RD PARTY!
Stickygram
Turning Instagram photos into magnets
Make your Instagram shots real and turn them into magnets.
Every pack included 9 magnets of 5x5 cm.
IXXI
Create your own Wall Art
Ixxi is a decorative and flexible wall system.
Create your own interior product in any size possible.
Keepsy
Photo albums made easy
Keepsy is the easiest way to make a printed album or calendar with your Instagram photos.
Create one in just minutes with their Instant Album builder.

33. THANK YOU!