SaaSMAX is the ultimate SaaS and Cloud App Marketplace specifically designed for the cloud channel community. SaaSMAX works for any cloud product in any ecosystem, meaning any App Vendors, App Resellers, VARs, MSPs, Telecom Agents, IT Solution Provider, Marketing Consultants and other Trusted Advisors who want to provide valuable and cost-saving Cloud-based solutions to their clients.
Members of the SaaSMAX community receive exclusive offers and reseller incentives as well as benefits from our extensive tools and resources.
Free to join for App Buyers and qualified Reseller partners.
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SaaSMax vendor program 2014
1. SaaSMAX
SaaS Vendors
The premiere enterprise marketplace and platform matching
B2B Cloud Software (“SaaS”) with Resellers & Buyers
2. SaaSMAX = “Crossing the SaaSm”
SaaSMAX is the Bridge that Enables B2B Cloud
Applications to Cross the Chasm
Main Street, Enterprise
& Global Customers
Early Adopter
Customers
• Through the $480 Billion IT Channel
• Through “Net New” Domain-Specific Resellers
• Through Unique Partnerships
• Through “Matchmaking” & Digital Marketing
3. But how can SaaS Companies Recruit/Incentivize/ Manage/Enable
Resellers – Affordably?
TRACTION & REVENUE
• 140+ SaaS in catalog
• 375+ Resellers
• 20,000+ Opt-Ins
• Hundreds of Matches &
Leads, US & Global
• Awards & Recognition
4. Why SaaS Vendors Join SaaSMAX
The SaaS market is new, confusing, noisy, quickly
expanding. Its hard to be found. Its expensive to do
prospecting and close sales.
SaaSMAX makes it cost effective to leverage partners:
• Create a World-Class Reseller Program
• Recruit more qualified SaaS Resellers
• Manage ongoing Partner Enablement
• Generate Additional Leads, Demand & Revenue
• Stay on top of channel trends for SaaS
5. 5
SaaSMAX Partner Landscape
Traditional IT Channel “New Age” Entrants That Can Sell SaaS
• Distributors
• MSPs
• VARs
• IT Consultants
• Systems Integrators
• Break-Fix Guys
• Hardware/Networking
• Retail Stores (Best Buy, WalMart..)
• ISVs
• OEMs
• ERP Consultants (Microsoft, Oracle,
SAP, VMWare, etc.)
• Born in the Cloud Resellers
• Cloud Brokers & Agents
• Digital Affiliates & Bloggers
• Telcos & Master Agents (globally)
• Salesforce & Force.com Integrators
• Google Apps Resellers
• Strategic Advisory Firms & Incubators
• CRM Consultants
• Marketing & Sales Consultants /Agencies
• Account & Finance Advisors
• HR, Talent & Training Consultants
• Legal Advisors
• SEO, Online Marketing & Web Developers
• Environment Consultants
• Manufacturing Companies (ie Cisco, GE, Sony,
Toshiba, Automotive, Digital Health)
• And More!
6. The New Paradigm of Cloud Delivery REQUIRES
A New Distributor Model for SaaS Applications
SaaS Resellers
NEED a reliable,
complete source to
select trusted reseller-friendly
vendors,
securely provision apps,
access marketing
enablement tools &
manage deals.
SMBs/SMEs
NEED efficient, trusted, non-technical
ways to identify,
acquire and securely use B2B
cloud apps, and find expert
Solution Provider.
SaaS Vendors
NEED efficient, affordable & global
distribution vehicles to recruit,
enable, transact with or leverage
experienced resellers & influencers.
7. SaaSMAX is Uniquely Positioned
For Nuances of SaaS Distribution Needs
Marketplaces
(Directories) for the Public
or per enterprise
Legacy Distribution
Channels
Channel
Marketing/Deal
Reg./Mgmt Software
Community/
Peer Reviews &
Discussion
8. SaaSMAX is Your Partner for Partners!
Do you want to reach more Resellers?
Quickly & Affordably…
Market Your Reseller & Affiliate Programs to Grow Your Network
SaaSMAX provides the first-ever SaaS marketplace where you can list your Reseller
and Affiliate Programs in your SaaSMAX App Listing for approved Resellers to access
Set Up & Manage Your Pricing Plans & Promotions
Your App Listing provides you with simple processes to set up your pricing plans,
special offers and promotions for buyers and resellers
Generate Additional Leads, Demand, and Revenue
SaaSMAX pro-actively helps you build an instant reseller program based on industry
best practices that make partners money – making it easier to quickly and
affordably recruit the right partners to drive sales of your products
9. Our Mission: Help SaaS Vendors Get ToMarket!
• Instant Access to U.S. IT Channel and beyond into Google,
Salesforce, Intuit and other trusted advisor ecosystems
• Reduce Cost of Reseller Recruitment
• Proactive Marketing Activities with Added Human Match-Making
• Samples, templates, and instructional materials available ensuring your
collateral does its job and helps the partners “sell” your product
• Increase Product/Brand Credibility
• Reduce Cost of Channel Conferences Activities
The Ultimate Value-Add SaaS Marketplace
10. Types of SaaSMAX Resellers
Currently our reseller breakdown is:
– 50%: VARs/MSPs/Solution Providers/Cloud brokers
– 10%: Retail and hospitality VARs
– 15%: Telecom/unified communications VARs
– 5%: Google Apps Resellers
– 10%: Marketing/Digital Media
– 5%: Human Resources Consultants
– 5%: Other Business Process Trust Advisors
11. Showcase Your App!
Your App Profile gets listed on SaaSMAX and you determine the App
Category, target market, ecosystem, and more:
Publish App Profile on SaaSMAX Marketplace
Announce promotions & special offers
Receive leads from webinars & purchases
“Buy” buttons go direct to your website
List your pricing plans
View reports of site traffic for your App Profile
Unlimited impressions of your App Profile
12. 12
Thousands in Marketing Value!
“Google Adwords can suck up my marketing budget in minutes. And IT
Channel webinars are $5000+ each. SaaSMAX provides sustainable value,
targeted marketing, and they’re staff is part of our extended biz-dev team!”
• The place Resellers are going to efficiently discover Apps & Reseller Programs
• Provides SaaS education “SnAPPshot” webinars (> $5000 value, included!)
• Launches with Email Campaigns to 15,000+ SaaSMAX opt-in resellers (>$1800
value, included!)
• Drives awareness with SaaSMAX Social Media Campaigns ($1000’s, included!)
• Extends your Social Media, Reviews, Ratings reach ($1000’s, included!)
• Highlights special offers, events & incentives (a la carte)
• Facilitate personal introductions and App selection (manpower included!)
• Makes it cost effective to easily leverage a sophisticated Partner Relationship
Management (PRM) portal to drive your awareness and sales!
13. SaaS Vendor Pricing
Free to SaaS Buyers Free to Resellers
SaaS Vendor Pricing Plans:
SaaSy Plan: $300/Year
• Includes one FREE eblast to over 20,000+ in the SaaSMAX community (a
$1800 value!)
• Access to all pro-active marketing campaigns on an a la carte basis
WiseSaaS Plan: $500/Month or $5000/Year
• Includes custom and soft matchmaking!
• Includes one FREE SnAPPshot webinar with 3 promotional eblasts to over
20,000+ in the SaaSMAX community (a $5000 value!)
• Includes two FREE eblasts to over 20,000+ in the SaaSMAX community (a
$3600+ value!).
• Includes one FREE Blog Post (a $300 to $700 value!).
• Includes automated monthly tweet campaign in SaaSMAX twitter accounts.
Enterprise Plan: Custom pricing to meet your needs.
14. Getting Started…
No Contract! Sign-up today at www.saasmax.com
Meet your SaaSMAX Account Manager
Complete your App Profile
Review and Publish App Profile
Receive blog template – complete/schedule
Review/edit copy for eBlast to SaaSMAX community
Receive SnAPPshot template, schedule for 3 months out
Regularly submit your thought leader blogs & news
Periodic tweets about you...retweet, etc
A la carte/custom campaigns and consulting available
PRM/Affiliate program upgrades coming soon
15. SaaSMAX
Join Now!
www.SaaSMAX.com
SaaSMAX Corp.
Chris May – Strategic Board Advisor
chrismay@saasmax.com
(650) 576-3989
“SaaSMAX wants to greatly automate
the dance between VARs and SaaS
application providers -- similar to how
eBay automates the dance between
online buyers and sellers.”
- Joe Panettieri, 9/6/13, Editorial Director, TalkinCloud,
MSPMentor, TheVARGuy
Notes de l'éditeur
Exploring & Managing External Sales Channels for SaaS
ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success.
In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model. Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.
SaaSMAX Questions for Vendor sales call
We’re an ambassadors for resellers.
Resellers want to know we’re vetting solutions before putting them on SaaSMAX and that they can trust and us and don’t have to go through the process
Looking for quality solutions that are channel friendly and ready to grow together
Talk about types of Reseller programs – 4 on slide
Tell me about your reseller program…
How many resellers do you have?
How many are successful? Why, why not?
What incentive do you offer?
Will you off free license to reseller to expedite their understanding of the product & sales?
We’re a multiplier effect for your channel rep – increasing the number of quality resellers
If they’re not ready for SaaSMAX and don’t have their reseller program together then recommend they work with Janine.
It’s an affordable campaign to test for six months. If it doesn’t work for you, we lose & won’t be in business. Our goal is to make sure your satisfied and stay with us. Give it a try!
Exploring & Managing External Sales Channels for SaaS
ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success.
In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model. Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.