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SaaSMAX 
SaaS Vendors 
The premiere enterprise marketplace and platform matching 
B2B Cloud Software (“SaaS”) with Resellers & Buyers
SaaSMAX = “Crossing the SaaSm” 
SaaSMAX is the Bridge that Enables B2B Cloud 
Applications to Cross the Chasm 
Main Street, Enterprise 
& Global Customers 
Early Adopter 
Customers 
• Through the $480 Billion IT Channel 
• Through “Net New” Domain-Specific Resellers 
• Through Unique Partnerships 
• Through “Matchmaking” & Digital Marketing
But how can SaaS Companies Recruit/Incentivize/ Manage/Enable 
Resellers – Affordably? 
TRACTION & REVENUE 
• 140+ SaaS in catalog 
• 375+ Resellers 
• 20,000+ Opt-Ins 
• Hundreds of Matches & 
Leads, US & Global 
• Awards & Recognition
Why SaaS Vendors Join SaaSMAX 
The SaaS market is new, confusing, noisy, quickly 
expanding. Its hard to be found. Its expensive to do 
prospecting and close sales. 
SaaSMAX makes it cost effective to leverage partners: 
• Create a World-Class Reseller Program 
• Recruit more qualified SaaS Resellers 
• Manage ongoing Partner Enablement 
• Generate Additional Leads, Demand & Revenue 
• Stay on top of channel trends for SaaS
5 
SaaSMAX Partner Landscape 
Traditional IT Channel “New Age” Entrants That Can Sell SaaS 
• Distributors 
• MSPs 
• VARs 
• IT Consultants 
• Systems Integrators 
• Break-Fix Guys 
• Hardware/Networking 
• Retail Stores (Best Buy, WalMart..) 
• ISVs 
• OEMs 
• ERP Consultants (Microsoft, Oracle, 
SAP, VMWare, etc.) 
• Born in the Cloud Resellers 
• Cloud Brokers & Agents 
• Digital Affiliates & Bloggers 
• Telcos & Master Agents (globally) 
• Salesforce & Force.com Integrators 
• Google Apps Resellers 
• Strategic Advisory Firms & Incubators 
• CRM Consultants 
• Marketing & Sales Consultants /Agencies 
• Account & Finance Advisors 
• HR, Talent & Training Consultants 
• Legal Advisors 
• SEO, Online Marketing & Web Developers 
• Environment Consultants 
• Manufacturing Companies (ie Cisco, GE, Sony, 
Toshiba, Automotive, Digital Health) 
• And More!
The New Paradigm of Cloud Delivery REQUIRES 
A New Distributor Model for SaaS Applications 
SaaS Resellers 
NEED a reliable, 
complete source to 
select trusted reseller-friendly 
vendors, 
securely provision apps, 
access marketing 
enablement tools & 
manage deals. 
SMBs/SMEs 
NEED efficient, trusted, non-technical 
ways to identify, 
acquire and securely use B2B 
cloud apps, and find expert 
Solution Provider. 
SaaS Vendors 
NEED efficient, affordable & global 
distribution vehicles to recruit, 
enable, transact with or leverage 
experienced resellers & influencers.
SaaSMAX is Uniquely Positioned 
For Nuances of SaaS Distribution Needs 
Marketplaces 
(Directories) for the Public 
or per enterprise 
Legacy Distribution 
Channels 
Channel 
Marketing/Deal 
Reg./Mgmt Software 
Community/ 
Peer Reviews & 
Discussion
SaaSMAX is Your Partner for Partners! 
Do you want to reach more Resellers? 
Quickly & Affordably… 
Market Your Reseller & Affiliate Programs to Grow Your Network 
SaaSMAX provides the first-ever SaaS marketplace where you can list your Reseller 
and Affiliate Programs in your SaaSMAX App Listing for approved Resellers to access 
Set Up & Manage Your Pricing Plans & Promotions 
Your App Listing provides you with simple processes to set up your pricing plans, 
special offers and promotions for buyers and resellers 
Generate Additional Leads, Demand, and Revenue 
SaaSMAX pro-actively helps you build an instant reseller program based on industry 
best practices that make partners money – making it easier to quickly and 
affordably recruit the right partners to drive sales of your products
Our Mission: Help SaaS Vendors Get ToMarket! 
• Instant Access to U.S. IT Channel and beyond into Google, 
Salesforce, Intuit and other trusted advisor ecosystems 
• Reduce Cost of Reseller Recruitment 
• Proactive Marketing Activities with Added Human Match-Making 
• Samples, templates, and instructional materials available ensuring your 
collateral does its job and helps the partners “sell” your product 
• Increase Product/Brand Credibility 
• Reduce Cost of Channel Conferences Activities 
The Ultimate Value-Add SaaS Marketplace
Types of SaaSMAX Resellers 
Currently our reseller breakdown is: 
– 50%: VARs/MSPs/Solution Providers/Cloud brokers 
– 10%: Retail and hospitality VARs 
– 15%: Telecom/unified communications VARs 
– 5%: Google Apps Resellers 
– 10%: Marketing/Digital Media 
– 5%: Human Resources Consultants 
– 5%: Other Business Process Trust Advisors
Showcase Your App! 
Your App Profile gets listed on SaaSMAX and you determine the App 
Category, target market, ecosystem, and more: 
Publish App Profile on SaaSMAX Marketplace 
Announce promotions & special offers 
Receive leads from webinars & purchases 
“Buy” buttons go direct to your website 
List your pricing plans 
View reports of site traffic for your App Profile 
Unlimited impressions of your App Profile
12 
Thousands in Marketing Value! 
“Google Adwords can suck up my marketing budget in minutes. And IT 
Channel webinars are $5000+ each. SaaSMAX provides sustainable value, 
targeted marketing, and they’re staff is part of our extended biz-dev team!” 
• The place Resellers are going to efficiently discover Apps & Reseller Programs 
• Provides SaaS education “SnAPPshot” webinars (> $5000 value, included!) 
• Launches with Email Campaigns to 15,000+ SaaSMAX opt-in resellers (>$1800 
value, included!) 
• Drives awareness with SaaSMAX Social Media Campaigns ($1000’s, included!) 
• Extends your Social Media, Reviews, Ratings reach ($1000’s, included!) 
• Highlights special offers, events & incentives (a la carte) 
• Facilitate personal introductions and App selection (manpower included!) 
• Makes it cost effective to easily leverage a sophisticated Partner Relationship 
Management (PRM) portal to drive your awareness and sales!
SaaS Vendor Pricing 
Free to SaaS Buyers Free to Resellers 
SaaS Vendor Pricing Plans: 
SaaSy Plan: $300/Year 
• Includes one FREE eblast to over 20,000+ in the SaaSMAX community (a 
$1800 value!) 
• Access to all pro-active marketing campaigns on an a la carte basis 
WiseSaaS Plan: $500/Month or $5000/Year 
• Includes custom and soft matchmaking! 
• Includes one FREE SnAPPshot webinar with 3 promotional eblasts to over 
20,000+ in the SaaSMAX community (a $5000 value!) 
• Includes two FREE eblasts to over 20,000+ in the SaaSMAX community (a 
$3600+ value!). 
• Includes one FREE Blog Post (a $300 to $700 value!). 
• Includes automated monthly tweet campaign in SaaSMAX twitter accounts. 
Enterprise Plan: Custom pricing to meet your needs.
Getting Started… 
No Contract! Sign-up today at www.saasmax.com 
Meet your SaaSMAX Account Manager 
Complete your App Profile 
Review and Publish App Profile 
Receive blog template – complete/schedule 
Review/edit copy for eBlast to SaaSMAX community 
Receive SnAPPshot template, schedule for 3 months out 
Regularly submit your thought leader blogs & news 
Periodic tweets about you...retweet, etc 
A la carte/custom campaigns and consulting available 
PRM/Affiliate program upgrades coming soon
SaaSMAX 
Join Now! 
www.SaaSMAX.com 
SaaSMAX Corp. 
Chris May – Strategic Board Advisor 
chrismay@saasmax.com 
(650) 576-3989 
“SaaSMAX wants to greatly automate 
the dance between VARs and SaaS 
application providers -- similar to how 
eBay automates the dance between 
online buyers and sellers.” 
- Joe Panettieri, 9/6/13, Editorial Director, TalkinCloud, 
MSPMentor, TheVARGuy

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SaaSMax vendor program 2014

  • 1. SaaSMAX SaaS Vendors The premiere enterprise marketplace and platform matching B2B Cloud Software (“SaaS”) with Resellers & Buyers
  • 2. SaaSMAX = “Crossing the SaaSm” SaaSMAX is the Bridge that Enables B2B Cloud Applications to Cross the Chasm Main Street, Enterprise & Global Customers Early Adopter Customers • Through the $480 Billion IT Channel • Through “Net New” Domain-Specific Resellers • Through Unique Partnerships • Through “Matchmaking” & Digital Marketing
  • 3. But how can SaaS Companies Recruit/Incentivize/ Manage/Enable Resellers – Affordably? TRACTION & REVENUE • 140+ SaaS in catalog • 375+ Resellers • 20,000+ Opt-Ins • Hundreds of Matches & Leads, US & Global • Awards & Recognition
  • 4. Why SaaS Vendors Join SaaSMAX The SaaS market is new, confusing, noisy, quickly expanding. Its hard to be found. Its expensive to do prospecting and close sales. SaaSMAX makes it cost effective to leverage partners: • Create a World-Class Reseller Program • Recruit more qualified SaaS Resellers • Manage ongoing Partner Enablement • Generate Additional Leads, Demand & Revenue • Stay on top of channel trends for SaaS
  • 5. 5 SaaSMAX Partner Landscape Traditional IT Channel “New Age” Entrants That Can Sell SaaS • Distributors • MSPs • VARs • IT Consultants • Systems Integrators • Break-Fix Guys • Hardware/Networking • Retail Stores (Best Buy, WalMart..) • ISVs • OEMs • ERP Consultants (Microsoft, Oracle, SAP, VMWare, etc.) • Born in the Cloud Resellers • Cloud Brokers & Agents • Digital Affiliates & Bloggers • Telcos & Master Agents (globally) • Salesforce & Force.com Integrators • Google Apps Resellers • Strategic Advisory Firms & Incubators • CRM Consultants • Marketing & Sales Consultants /Agencies • Account & Finance Advisors • HR, Talent & Training Consultants • Legal Advisors • SEO, Online Marketing & Web Developers • Environment Consultants • Manufacturing Companies (ie Cisco, GE, Sony, Toshiba, Automotive, Digital Health) • And More!
  • 6. The New Paradigm of Cloud Delivery REQUIRES A New Distributor Model for SaaS Applications SaaS Resellers NEED a reliable, complete source to select trusted reseller-friendly vendors, securely provision apps, access marketing enablement tools & manage deals. SMBs/SMEs NEED efficient, trusted, non-technical ways to identify, acquire and securely use B2B cloud apps, and find expert Solution Provider. SaaS Vendors NEED efficient, affordable & global distribution vehicles to recruit, enable, transact with or leverage experienced resellers & influencers.
  • 7. SaaSMAX is Uniquely Positioned For Nuances of SaaS Distribution Needs Marketplaces (Directories) for the Public or per enterprise Legacy Distribution Channels Channel Marketing/Deal Reg./Mgmt Software Community/ Peer Reviews & Discussion
  • 8. SaaSMAX is Your Partner for Partners! Do you want to reach more Resellers? Quickly & Affordably… Market Your Reseller & Affiliate Programs to Grow Your Network SaaSMAX provides the first-ever SaaS marketplace where you can list your Reseller and Affiliate Programs in your SaaSMAX App Listing for approved Resellers to access Set Up & Manage Your Pricing Plans & Promotions Your App Listing provides you with simple processes to set up your pricing plans, special offers and promotions for buyers and resellers Generate Additional Leads, Demand, and Revenue SaaSMAX pro-actively helps you build an instant reseller program based on industry best practices that make partners money – making it easier to quickly and affordably recruit the right partners to drive sales of your products
  • 9. Our Mission: Help SaaS Vendors Get ToMarket! • Instant Access to U.S. IT Channel and beyond into Google, Salesforce, Intuit and other trusted advisor ecosystems • Reduce Cost of Reseller Recruitment • Proactive Marketing Activities with Added Human Match-Making • Samples, templates, and instructional materials available ensuring your collateral does its job and helps the partners “sell” your product • Increase Product/Brand Credibility • Reduce Cost of Channel Conferences Activities The Ultimate Value-Add SaaS Marketplace
  • 10. Types of SaaSMAX Resellers Currently our reseller breakdown is: – 50%: VARs/MSPs/Solution Providers/Cloud brokers – 10%: Retail and hospitality VARs – 15%: Telecom/unified communications VARs – 5%: Google Apps Resellers – 10%: Marketing/Digital Media – 5%: Human Resources Consultants – 5%: Other Business Process Trust Advisors
  • 11. Showcase Your App! Your App Profile gets listed on SaaSMAX and you determine the App Category, target market, ecosystem, and more: Publish App Profile on SaaSMAX Marketplace Announce promotions & special offers Receive leads from webinars & purchases “Buy” buttons go direct to your website List your pricing plans View reports of site traffic for your App Profile Unlimited impressions of your App Profile
  • 12. 12 Thousands in Marketing Value! “Google Adwords can suck up my marketing budget in minutes. And IT Channel webinars are $5000+ each. SaaSMAX provides sustainable value, targeted marketing, and they’re staff is part of our extended biz-dev team!” • The place Resellers are going to efficiently discover Apps & Reseller Programs • Provides SaaS education “SnAPPshot” webinars (> $5000 value, included!) • Launches with Email Campaigns to 15,000+ SaaSMAX opt-in resellers (>$1800 value, included!) • Drives awareness with SaaSMAX Social Media Campaigns ($1000’s, included!) • Extends your Social Media, Reviews, Ratings reach ($1000’s, included!) • Highlights special offers, events & incentives (a la carte) • Facilitate personal introductions and App selection (manpower included!) • Makes it cost effective to easily leverage a sophisticated Partner Relationship Management (PRM) portal to drive your awareness and sales!
  • 13. SaaS Vendor Pricing Free to SaaS Buyers Free to Resellers SaaS Vendor Pricing Plans: SaaSy Plan: $300/Year • Includes one FREE eblast to over 20,000+ in the SaaSMAX community (a $1800 value!) • Access to all pro-active marketing campaigns on an a la carte basis WiseSaaS Plan: $500/Month or $5000/Year • Includes custom and soft matchmaking! • Includes one FREE SnAPPshot webinar with 3 promotional eblasts to over 20,000+ in the SaaSMAX community (a $5000 value!) • Includes two FREE eblasts to over 20,000+ in the SaaSMAX community (a $3600+ value!). • Includes one FREE Blog Post (a $300 to $700 value!). • Includes automated monthly tweet campaign in SaaSMAX twitter accounts. Enterprise Plan: Custom pricing to meet your needs.
  • 14. Getting Started… No Contract! Sign-up today at www.saasmax.com Meet your SaaSMAX Account Manager Complete your App Profile Review and Publish App Profile Receive blog template – complete/schedule Review/edit copy for eBlast to SaaSMAX community Receive SnAPPshot template, schedule for 3 months out Regularly submit your thought leader blogs & news Periodic tweets about you...retweet, etc A la carte/custom campaigns and consulting available PRM/Affiliate program upgrades coming soon
  • 15. SaaSMAX Join Now! www.SaaSMAX.com SaaSMAX Corp. Chris May – Strategic Board Advisor chrismay@saasmax.com (650) 576-3989 “SaaSMAX wants to greatly automate the dance between VARs and SaaS application providers -- similar to how eBay automates the dance between online buyers and sellers.” - Joe Panettieri, 9/6/13, Editorial Director, TalkinCloud, MSPMentor, TheVARGuy

Notes de l'éditeur

  1. Exploring & Managing External Sales Channels for SaaS ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success. In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model.  Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.
  2. SaaSMAX Questions for Vendor sales call We’re an ambassadors for resellers. Resellers want to know we’re vetting solutions before putting them on SaaSMAX and that they can trust and us and don’t have to go through the process Looking for quality solutions that are channel friendly and ready to grow together Talk about types of Reseller programs – 4 on slide Tell me about your reseller program… How many resellers do you have? How many are successful? Why, why not? What incentive do you offer? Will you off free license to reseller to expedite their understanding of the product & sales? We’re a multiplier effect for your channel rep – increasing the number of quality resellers If they’re not ready for SaaSMAX and don’t have their reseller program together then recommend they work with Janine. It’s an affordable campaign to test for six months. If it doesn’t work for you, we lose & won’t be in business. Our goal is to make sure your satisfied and stay with us. Give it a try!
  3. Exploring & Managing External Sales Channels for SaaS ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success. In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model.  Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.