Jonathan sue jon001-ia1 - internship analysis

© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com
WiderFunnel
Marketing Optimization
p. +1.604.800.6450
e. hello@widerfunnel.com
Jonathan Sue
Internship Analysis
May 17, 2013
Docket #: JON001-IA1
Jonathan Sue
Marketing Intern
p. +1.604.842.3571
e. Jonathan.paul.sue@gmail.com

• Internship Objective
• WiderFunnel Experience
– Co-Worker Analysis
– Hypotheses
• Next Steps/Conclusion
Today’s Agenda

Internship Objective
Internship Objectives:
• Jonathan’s goal was to gain practical experience with a innovative, industry-
leading employer for his BCIT internship course.

C.A.I.E. Framework™
Coworker Awesomeness Influence on Experience

C.A.I.E. Analysis – Chris Goward
FRIENDLINESS: Chris is a great
person to drink with on Friday
afternoons. Always quick with a quip or
an anecdote.
GUIDANCE: Chris’ webinars and blog
posts have been very useful and have
sharpened my knowledge of conversion
optimization.
HELPFULNESS: Chris has been a
source of inspiration. Working with him
has made me think about business and
my career in a different way.
INDIVIDUAL UNIQUENESS: Chris can
be out of the office for weeks at a time,
yet his presence is always felt. Very
cool from a leadership perspective!
NOT BEING COOL: Chris is the only
one who wears blazers and dress
shoes around the office. Sticks out like
a sore thumb, dude!

C.A.I.E. Analysis – Monica Hinch
FRIENDLINESS: Monica has arguably
the best laugh out of everyone at
WiderFunnel. It is always contagious!
GUIDANCE: Monica has taken the time
to freely and openly give great advice to
me on pursuing my career goals.
HELPFULNESS: Monica has been
helpful in letting me sit in on her sales
calls. It’s allowed me to see her
processes and understand her way of
thinking.
INDIVIDUAL UNIQUENESS: I’ve really
only got one thing to say here:
http://www.youtube.com/watch?v=5T
Twiqx3Nu8
NO SENSE OF STYLE: Just kidding.
Monica is a sneakerhead who has that
gangsta rap/hypebeast style.

C.A.I.E. Analysis – Ryan
FRIENDLINESS: Ryan is friendly and
amiable with everyone in the office (with
the occasional exception being Monica).
GUIDANCE: Ryan has taken the time
to advise me on some of my career
questions and I’m forever grateful for
that.
HELPFULNESS: Ryan has the ability
to explain a difficult concept in a very
simple way. It’s been very easy to learn
from Ryan.
INDIVIDUAL UNIQUENESS: Ryan has
mentioned multiple times that he wants
to raise chickens and have his own pet
goat. Okayyy……
NO SENSE OF STYLE: Ryan
occasionally lacks the ability to dress
himself properly. Case in point: “the
button incident”.

C.A.I.E. Analysis – Megan
FRIENDLINESS: Megan constantly
compliments my choice in clothing and
fashion. I really find that to be an
admirable trait in people.
GUIDANCE: Megan has been like a
mother to… no, wait. She’s too young
for that. No, she’s been like an older
sister figure. I’ve learned a lot from her.
HELPFULNESS: Megan has taught
me all that I’ll ever need to know about
how to build Conversion Analysis
presentations, Results presentations,
FunEx presentations…. etc.
INDIVIDUAL UNIQUENESS: Megan is
terrible at keeping plants alive. She also
has red hair. That is unique to the
WiderFunnel office.
NOT BEING COOL: Megan is not one
of the Buffalo Club’s most decorated
members

C.A.I.E. Analysis – Carlos
FRIENDLINESS: Carlos is a nice dude.
Funny guy as well.
INDIVIDUAL UNIQUENESS: Client
calls.
That is all.

C.A.I.E. Analysis – Anish
FRIENDLINESS: Anish is always
friendly, cordial, and nice to everyone.
He also doesn’t drink alcohol. There is a
statistically significant correlation here.
GUIDANCE: Anish, will you teach me
German? Anish > Pimsleur Approach?
HELPFULNESS: Anish is a one-man
technical wizard at WiderFunnel. He
helps us all look good in front of clients.
INDIVIDUAL UNIQUENESS: Anish has
more Superman t-shirts than anyone
else I’ve ever met.
NO SENSE OF STYLE: Anish has
more Superman t-shirts than anyone
else I’ve ever met.

C.A.I.E. Analysis – Gildwin
FRIENDLINESS: Gildwin is great. I
wouldn’t have asked him on a man-date
otherwise.
GUIDANCE: Gildwin has tried to teach
me all of his PUA approaches. Some I
agree with. Some are just weird.
HELPFULNESS: Surprisingly, Gildwin
knows a lot about Belgian beers. I
wonder why.
INDIVIDUAL UNIQUENESS: A loaf of
bread. Every day??!!
NOT BEING COOL: Gildwin lives in
Vancouver yet has never been to
Whistler. What a goof!

C.A.I.E. Analysis – Alhan
FRIENDLINESS: See above.
GUIDANCE: Alhan could probably give
me some great ideas about what to do
when I’m in NYC!
HELPFULNESS: I just met Alhan and I
haven’t required his help yet, but he
seems quite helpful!
INDIVIDUAL UNIQUENESS: Nothing
says swag like squinting at an 11 inch
screen.
NOT BEING COOL: I wish Alhan had
started at WF earlier so we could have
gotten to know each other better!

Internship Hypotheses Analysis
LIFT POINTS RESULT
Jonathan didn’t build a lot of
PowerPoints at school, except for
projects.
Jonathan is absolutely terrible at
art.
The WF team thought that the
amount of space on the
“whiteboard wall” would be
sufficient.
Jonathan built lots (and lots and lots) of
PowerPoints at WF.
Jonathan drew one set of wireframes.
Then he was strangely never asked to
draw again.
Jonathan proved that hypothesis
wrong.
From experience, Jonathan had a feeling that
working for smaller organizations was ideal. WiderFunnel proved that.
Jonathan wanted to go somewhere where
he liked coming to work every day.
WiderFunnel fulfilled this hope.

Next Steps
Now that Jonathan has finished his internship at WiderFunnel, here are the next
steps to be taken:
• Give Jonathan’s desk to Anish. Seriously, the poor guy probably feels so
lonely over there in the corner! LET HIM FEEL PART OF THE TEAM… haha.
• Everyone: please come by to my Hip Hop Karaoke performance this summer
• Jonathan will visit constantly since he loves you guys…. if that’s okay with
you all (if not, he’ll still come by anyways)

Conclusion
Dear WiderFunnel team,
The last two months have been an absolute pleasure for me. I have learned so much about conversion optimization, strategy, account
management, entrepreneurship, small business, and how much fun it is to start drinking at 4:00 every Friday.
When I arrived, I wasn’t sure what to expect. I had only really met Chris at a conference we both attended last October or November, and
WiderFunnel sounded like a really intense, highly structured place. Admittedly, I had doubts about whether I would fit in at this internship.
As time went on, I realized that calling WiderFunnel a company seemed inappropriate. Too corporate. Heck, even calling it a “team”, as
we do with our group email address, seems even a tad too much. I honestly would rather refer to you all as my WiderFunnel “family”. It
was evident from day one that everyone here really cared about one another and there was no internal bickering, gamesmanship, or
drama. Everyone pulled together for the sake of everyone else, and the motivation seemed to simply be because everyone liked working
with one another.
Two months later, I can say this with confidence: WiderFunnel is my favorite job that I’ve ever had (even if it wasn’t actually a “job”, per
se).
You all owed me nothing when I was here. As an intern, it would have been well within your rights to ask me to file reports and fetch
coffee all day. Yet you all took the time to go above and beyond for someone who was only guaranteed to be here for 2 months. You
were all patient with me as I learned, and gracious when I made mistakes, even when I made ones that you were probably quite annoyed
with. I am humbled and honored that you all took the time to make my experience at WiderFunnel an amazing one.
For all that, I can only say two words: thank you.
Thank you for all the advice. Thank you for all the laughs, stories, and weekly awesomeness every Friday afternoon. Thank you for your
kindness, sense of humor, perspective, and openness. Thank you for making me feel like I was one of you every day that I was here.
Really, all I need to say is this: Thank you for everything.
Sincerely,
Jonathan
CEO – Buffalo Club, Streetwear fashionista, hip hop fanatic, & WiderFunnel family member for life

…sincerely.
WiderFunnel
Marketing Optimization
p. +1.604.800.6450
e. hello@widerfunnel.com
Jonathan Sue
Marketing Intern
p. +1.604.842.3571
e. Jonathan.paul.sue@gmail.com

Jonathan sue jon001-ia1 - internship analysis

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