Uneak White's Personal Brand Exploration Presentation
Social + Media: What's Needed Next (Drupalcon Keynote)
1. Social + Media
What We Need Next
3 September 2009, Drupalcon Paris
Chris Heuer
Founder, Social Media Club
Creative Catalyst, AdHocnium
Frustrated Drupal Customer
2. Hi, my name is Chris...
• I took computer programming classes at
Miami-Dade Community College when I
was 13 (on a TRS-80)
• My first game system was an Atari 2600
(still have it)
• My first computer was a Mac SE
I used to play with HyperCards
• I had my first experience as a Super User in
1995 and it was oh so sweet...
3. The Internet became my career
• Guru Communications, 1994
I learned to build sites in BBEdit (still have the t-shirt)
• Virtual Community Network,1995
• Miami Ad School, 1996-1998
• Chief, eBusiness, U.S. Mint, 1999
I was a numismatist as a kid... and as an adult
• InfoApps, 2000
• Conversal, 2000
4. Being social became my way of life
• Insytes, 2004
• 1st BarCamp, 2005
• BrainJams, 2005
• Social Media Club, 2006
If you get it, share it
• The Conversation Group, 2007
• AdHocnium, 2008
5. essentially
I am a geek.
and apparently, I have
always thought geeks
were cool :)
16. Social Media, A Brief History
• Cave Paintings
• Hieroglyphs
• Written Word
• Guttenberg
• Radio
• Television
• Mimeograph
• Web
• Weblogging
• Social Networking
18. the ‘democratization’ of
communications technologies is
advancing at an ever increasing rate
(just ask Ray Kurzweil)
19. this is good, and its also
challenging
(especially for early adopters)
20. So let’s think more critically
about what we have learned
from Social Media so far
21. But first, let’s look back to dotcom era
•The Three C’s
• Content
• Commerce
• Community
22. The framework for a social operating system
•The Four C’s
• Context
• Communications
• Collaboration
• Connections 4
23. Success using this framework is values based
• The Social Media Principles
• Be Human
• Be Aware
• Be Honest
• Be Respectful
• Be a Participant
• Be Open
• Be courageous
30. we are finally realizing that
all organizations are made of people
and all organizations are social
http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/
31. “what makes these times
interesting
is that all companies
are media companies”
- Tom Foremski, Silicon Valley Watcher
http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php
52. a problem of perception
(I asked twitter and they confirmed it)
53. What is Drupal?
• gilliatt@chrisheuer I suspect that the "general
public" response to that question would be a blank
stare.
• lisapadilla@chrisheuer drupal is the content
management system we've been promised since web
1.0 and earlier
• ScottGentzen@chrisheuer I'd always assumed that
Drupal was a linux distribution.
• obilon@chrisheuer It's a city in Southeast Asia. A
capital of some country. Am I right? ;)
54. What is Drupal?
• sherisaid@chrisheuer drupal is sort of like Joomla and
then again totally not.
• socialmediabham@chrisheuer Drupal is that thing
"that" guy talks about when we start to talk about
WordPress as a CMS...
• michaelpearsun@chrisheuer It is a CMS. Like WP
only more robust. This can also mean complicated. Has
a loyal user group. Terrible internal search. Blue.
• jeremywright@chrisheuer It's a platform where it's
harder to build simple things, but easier to build
complex things. IF you know what you're doing.
55. What is Drupal?
• TWalk@chrisheuer Drupal = an innovative framework
for building Web sites.
• sborsch@chrisheuer Drupal today is a "content
management platform for geeks" striving to become a
"social publishing platform for power users"
• bryanhouse@chrisheuer #drupal is a social publishing
platform to build websites that unite content and
community
• nikan@chrisheuer an application framework packaged as
a CMS
• fucktwtr@chrisheuer Drupal is like Lego for building
Web 2.0 sites -just plug together modules and, viola! And
because it's open source, it's free!
56. Dries talked of moving beyond a
framework and becoming a product.
I don’t think that goes far enough.
57. Drupal needs to be an
easy to use
easy to scale
easy to love
SOLUTION
63. the social media community
and the Drupal community
share some problems
and growing pains
64. With success, we deal with...
• With newfound popularity, comes pains of
change
• New, clueless, and self proclaimed “experts”
are hurting us, causing harm
• There is a more diverse group of ‘users’
making it harder to be ‘user-centric’ in
thinking about the industry