Presentation pitch for Beats media player by Dre.Beats

1. Team Precise
Paris Lofton,Christopher
Green,Guadalupe Gonzalez,Tara
Dettman,and EvelynChris
Lawrence
Photo Credit: <a href="https://www.flickr.com/photos/76929828@N00/698695902/">The Pug Father</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/
licenses/by/2.0/">cc</a>
Paris Lofton, Christopher Green, Guadalupe Gonzalez, Tara Dettman and Evelyn Chris Lawrence
Strategic Business Management
Wednesday, July 23, 2014

2. Hook
Introduce yourself and grab your audience’s
attention!
Our proposal focuses on the release of;
The media player compatible with most apple products. This new
media player will impact sales record Apple.
Audio media player, unlike Apple’s iPod media player the new device
is compatible to AIFF and Wave format.
The new product is expected to account to over 100 million units sales
worldwide. The product originality and finicality will meet users’
demand.
Wednesday, July 23, 2014

3. Mission Statement
Designs best personal computers,leads the digital music
revolution. Reinvented the mobile phone with the iPhone.
Defining the future of mobile media with the iPad.
Wednesday, July 23, 2014

4. External Market
High quality materials
Caters to audiophiles
Rapid change in technology
Headphones can be use for multiple device
Expands product to stay in the market
Compatible to players, smartphones, tablets
Wednesday, July 23, 2014

5. Environmental Scanning
Challenges
Build a quality brand
variety of products that blend with Beats
add and create on to the brand
reach a new audience, keep loyal customers happy
Wednesday, July 23, 2014

6. Environmental Scanning
Business Climate
Globalization an important role in Apple products.
Global economic Crisis= huge impact on Apple
Consumers spending less on Apple products
Challenges
Build a quality brand
Variety of products that blend with Beats
Add and create on to the brand
Keeping customer happy
Wednesday, July 23, 2014

7. Environmental Scanning
Competition
Audio Technica- M50 best headphones under $200
Sony- MDR7506 cheap within everyones budget
Sennheiser- 280 HD Pro blocks outside noise around $90
iPod- trusted brand for music and media player.
Wednesday, July 23, 2014

8. Strategy Formulation
develop the media player with high quality product and sound.
Designed with style and sleek to appeal to the Beats consumers.
Be manufactured at Foxconn in China.Will help keep the production
costs low.
The cost to manufacture be around $100 - $175 depending on gigs.
Sell the Media Player around $199 - $299 for 16gig, 32gig or 64 gigs of
media storage capacity.
Wednesday, July 23, 2014

9. Strategy Formulation
Utilize all media outlets to increase consumer awareness
Use taglines,keywords associated with the brand and company
Advertsing on popular electronic sites, rock/hip-hop publications and
business/news sites.
Wednesday, July 23, 2014

10. Strategy Formulation
Legal implications:
Beats headphones manufactured with lightening adapters for Apple or
Beats products will create inability to access by non apple users. This
will create limited access by interested target market.
Alienate consumers who do not want to purchase Apple devices
Hurt the sales of the media player if the consumer prefer to not use Beats
headphones along with the media player.
Wednesday, July 23, 2014

11. Strategy Formulation
Ethical and social responsible considerations;
• To create the best quality products.
• To provide good customer service.
• Provide customer a way to express their concerns
regarding issues encounter with products or
services.
Wednesday, July 23, 2014

12. Financial Data Analysis
Apple Inc.
Designs, manufactures, mobile communication, device computers,
digital music players.
Current Market: market cap $574.1 billion.
July 11 stock 95.22 change .19%
Wednesday, July 23, 2014

13. Financial Data Analysis
Proposal Apple Player Benefits
Manufacturing Total - $ 105.35
Researh & Development - $ 9.42
Software & Administrative- $ 21.16
Tax Rate - 6.5%
Wednesday, July 23, 2014

14. Financial Data Analysis
Bills of Materials $150.00 per unit
Beats Media Player
Retail Price
64GB-$299.99
32GB-$239.00
16GB-$199.99
Subscription Based
Services
$8.00/month
$99.99/annually
Bundle $550.00
Wednesday, July 23, 2014

15. Financial Data Analysis
23%
52%
11%
1%1%
12%
Price/earnings price/earnings growth current ratio debt to equity
gross profit margin earnings per share
Wednesday, July 23, 2014

16. Strategy Implementation
Over the span of 3 years - develop and manufacture the Beats media
player for its potential release in 2015.
January 2015 - Booth at the International Consumer Electronics Show
January 2015 - Feature panel at International CES with Trent Reznor
and Dr. Dre
March 2015 - Display functional samples of the media player at Apple
stores and other electronic retailer like Best Buy
October 2015- Check the hits on Apple.com, Facebook likes, Twitter
followers etc.
December 2015- Release of the media player at all major retailer and
Apple.com
Wednesday, July 23, 2014

17. Strategy Implementation
January 2016 - Review consumers feedback, monitor blogs, and
consumer reports about the Beats Media Player
February 2016 - Encourage consumers who purchased media player,
to upload a video using the player.
• Feature the best videos on Apple, Beats websites as well as
Facebook, Twitter, YouTube to bring awareness to the public about
the new media player in the market.
Wednesday, July 23, 2014

18. Strategy Implementation
Evaluate succes based on reviews from our sites.
Monitor Facebook site for consumers response subscribing to “likes”
during the the media player announcement.
Closely monitor sites that captures statistic of subscribers to the media
player.
Wednesday, July 23, 2014

19. Strategy Implementation
Provide consumer access to sites to share suggestions and ideas from
consumers point of view.
Utilize this data prior to the media player released to evaluate a need for
adjustments to product and campaign.
Check the sales volume from all of the national electronic retailers,
Apple.com and Apple Stores to assess a need to make adjustments to the
product or the marketing
Wednesday, July 23, 2014

20. Conclusion
The introduction of media player through the Beats brand will hold an
established reputation within our target customer. This new media
player will impact opportunity for for Apple to regain its position as
best in digital sales. The marketing approach we are taking for the
launch of this new product could account to over 100 million units
sold worldwide. The product originality and finicality will meet
users’ demand.
With the merge of two best company, Apple with a reputation of
making great products and Beats by Dre well known for collaborating
good quality sound music into a device “headphone”, together can
conquer worldwide best sales in digital media player.
(Team - You reword this section to your liking)
Thank audience and open up the floor
for questions.
Wednesday, July 23, 2014