A how to for starting with Twitter and Facebook

1. A Social Media Strategy
By Chris Lentzy MBA
CHL Business -
(c) Chris Lentzy CHL Business

2. The Purpose of Social Media
• Engage with customers who are looking for
your product/service – inbound marketing
• Promote your product/service
• Keep your customers informed
• Identify unhappy customers
• Use as a PR tool
• Build your influence
• Create a community thru Know, Like & Trust
(c) Chris Lentzy CHL Business

3. Social Media
Know Like Trust
Opt in
Opt In
Email Form
Face On Call To Action
TRAFFIC List
Website
On
Website
Email List Email Marketing
(c) Chris Lentzy CHL Business

4. Twitter
Strategy For Success
4. Monetise
3. Build On Following
2. Get Seed Followers
1. Attain Authority Status
(c) Chris Lentzy CHL Business

5. Step 1 Attain Authority Status
a. Set up account to reflect niche
b. Tweet only on niche
c. Tweet at least 5 times a day for at
least 3 days before continuing
(c) Chris Lentzy CHL Business

6. 1b. Setting Up Your Twitter Account
• Your choice of account name matters
• Use keywords that reflect your niche
• Use a person’s name not a company name
• Keep it as short as possible
(c) Chris Lentzy CHL Business

7. Your Twitter Profile
Upload
Picture
Name
Location
Website
Bio keywords
(c) Chris Lentzy CHL Business

8. 1c. What To Tweet ?
• Use Google Reader or Google Alerts to gather
authoritive blogs by RSS (50 blogs)
• Select “bucket of tweets” from this
• Free content
??? ?????
???????
(c) Chris Lentzy CHL Business

9. 1d. Schedule Your Tweets
Schedule tweets to gain authority status
Use Google Reader to find
interesting blog posts
Repeat for at
least 150 posts
(30 days)
Schedule tweets using
automation software
chScedule
5 times a day
(c) Chris Lentzy CHL Business

10. Step 2. Get Seed Followers
a) Wait 3 days
b) Stick to targeted followers in your niche
c) Best way to get followers is to follow others
in your niche
d) Aim to follow 50-100 targeted followers /day
e) Only follow those in your niche
(c) Chris Lentzy CHL Business

11. Where To Find People to Follow
• 3rd party directories
• Twitter’s own directory
• People who tweet about stuff in your niche
(c) Chris Lentzy CHL Business

12. Who Is Worth Following?
• Want active tweeps in your niche
• Must have uploaded a profile picture
• Must have included keywords in their bio
• Have plenty of followers and follow others
• Have a good record of tweeting
• Purpose: build a highly targeted following
(c) Chris Lentzy CHL Business

13. Step 3. Build On The Following
• Retweet your followers tweets, 1-2 a day
• Tweet your own thoughts in your niche
• Tweet about posts on your own blog with links
• Do this for at least a week
(c) Chris Lentzy CHL Business

14. Step 4. Monetise
PROMOTE buy my stuff
OR
RESPOND to “Can anyone help me?”
@You “yes I can, click here”
Twitter search: keyword ? -http
(c) Chris Lentzy CHL Business

15. Facebook
Strategy For Success
5. Monetise
4. Build Email List
3. Build Following
2. Secure Presence
1. Create Presence
(c) Chris Lentzy CHL Business

16. Facebook
• Know the difference between Profile & Pages
• Same Strategy as Twitter
• Become aggregator and borrow authority
• Use Google reader/blog
• Use longer posts than Twitter
(c) Chris Lentzy CHL Business

17. Building Your Facebook Following
• You cant make friend requests from pages
but you can
• Announce new FB post on Twitter
• Add a link in your email signature
• Mention new FB page in newsletters
• Include FB URL on business cards
• Add FB “LIKE” button to main website
(c) Chris Lentzy CHL Business

18. Bringing It All Together
• Social Media drives traffic to your website
• Have an opt-in form
• Build your email list
• Email your list regularly with an
autoresponder
• Generate sales
(c) Chris Lentzy CHL Business