Fragrances are a luxury more than just another product in your closet. It defines a lot about you and even though you hate to admit it, it does leave an impression and you are judged by your scent. More than a customer being confused about purchasing a perfume, perfume shop owners face bigger challenges in marketing fragrances.

1. Tips for Marketing Men's Cologne or Other Perfume Types
Fragrances are a luxury more than just another product in your closet. It defines a lot about
you and even though you hate to admit it, it does leave an impression and you are judged
by your scent. More than a customer being confused about purchasing a perfume, perfume
shop owners face bigger challenges in marketing fragrances. Whether you are an online
store or a physical shop owner in the real world, there are some tips you should follow to
market yourself well.
Marketing is never an easy job. When it comes to marketing perfumes, it is even more
difficult because of too much competition and the consumer’s confusion. Here are some
tips that might turn out to be useful to you if you are planning to market a particular brand
or your perfume store as a whole.

2.  Break down the cost
A perfume is of course not a product kit, the cost of which can be absolutely broken
down. By breaking down the cost here is meant that say for instance, if you are
trying to sell an attractive men’s cologne to a potential customer, explain to him the
fact that men’s perfumes cost more. Also explain the reason why they are
expensive. Any perfume that has a large concentration of perfume oil will be more
expensive than those that have a lesser oil content. The higher the cost, the stronger
will be the fragrance.
 Break the monotony
Some customers use a brand for way too long to detach from it. This is your chance
to give them something new. If they are used to a brand since a very long time, it is
likely that they haven’t even tried a new fragrance on them. You can ask them to try
something new because it is always easier to pitch to somebody who has been
monotonous with their choice of fragrance. They might not even be aware of what
they will end up liking because they are stuck to just one perfume.
 The celebrity in your store
You don’t need to ask a celebrity to come to your store. This tip simply means that
you should market the celebrity range of perfumes way more than any other brand
of perfume. Likewise, designer perfumes also attract people a lot. For instance, a
cool Versace perfume should be a good enough reason for people to land in your
store or on your site. Whether they buy that one or another one is another story.
When it comes to celebrities, Paris Hilton, for example, has so many followers across
the globe. If you market her range of perfumes with all visibility, it is likely for more
people to drop into your store or visit your site. This leads to more business and
publicity.
 The salesperson in you
If you want people to purchase from your store, make sure the ‘point of display’
marketing is done very well. The sales people you hire have to be professional in
their approach and should know exactly the language required to lure customers.
They should know what to offer to different customers and should be quick enough
to create urgency by making people try the perfumes that they might need.

3.  Deals, offers and discounts
One of the most important ways to market your perfumes or your store is to
highlight offers and special discounts in every marketing campaign that you execute.
Who doesn’t love freebees? Giving out freebees is definitely likely to increase sales
of fragrances in your store. Putting up discounts that are not to be found anywhere
else will also make your store the most desirable one. If people are getting the same
perfumes at a lower cost in your store than any other, they wouldn’t look anywhere
else.
These few tips, if followed, can make a huge difference to the footfall in your store or the
visits and sales on your online store. Fragrances are many but the masters of selling one,
very few. For more information visit: http://www.ljshopping.net/