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Smarter Commerce Summit - IBM MobileFirst Services

  1. 3642 IBM MobileFirst Services: Explore Mobile Consulting, Implementation and Managed Services Chris Pepin Mobile Enterprise Executive IBM Global Technology Services @chrispepin
  2. • IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. • Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. • The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. • Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2© 2013 IBM Corporation
  3. Agenda • The mobile revolution and challenges • An introduction to IBM MobileFirst • Becoming a Mobile Enterprise • MobileFirst services © 2013 IBM Corporation 3
  4. Mobile is everywhere Mobile is about transacting 1 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 Mobile enables the Internet of Things 91% of mobile users keep their device within arm’s reach 100% of the time 2 4 3 Mobile is primary 5 90% of users use multiple screens as channels come together to create integrated experiences Mobile must create a continuous brand experience Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages2
  5. Mobile challenges Integrating mobile into business processes 1 Increasing productivity, increasing profits, differentiating the customer experience Skills and infrastructure readiness Devices, data and mobile applications 2 4 3 Security 5 Develop deploy and manage mobile applications across multiple platforms Mobile applications 9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need Bring Your Own Device (BYOD) Employees bringing personally owned devices to work2
  6. Video: IBM MobileFirst
  7. IBM’s expanding mobile portfolio 125+ patents for wireless inventions in 2012, bringing the total to 270 1H Emptoris Rivermine Telecom Expense Management 2012 IBM announced: IBM Mobile Foundation IBM Endpoint Manager Named leader in interactive design IBM acquired: Tealeaf CX Mobile 2H IBM announced: Managed Mobility and MAPM Services and IBM Security Access Manager for Cloud and Mobile IBM announced: IBM Mobile Development Lifecycle Solution IBM announced: IBM Connections Mobile IBM acquired: IBM Cast Iron 2013 1H IBM announced: IBM acquired: Urban Code DevOps Platform
  8. Steps to becoming a mobile enterprise © 2013 IBM Corporation 9
  9. A mobile enterprise starts with a strategy • Defining the business problem and success criteria • Personas and use cases • Mobile infrastructure readiness • Processes and governance model Strategy Enterprises need at least two strategies: B2E and B2C
  10. Written mobile policy is essential • Terms and conditions for devices, security and applications • Corporate owned devices as well as BYOD; data privacy • Input from human resources, legal, procurement and reimbursement © 2013 IBM Corporation 12 Comprehensive policy for PCs, smartphones and tablets Policy
  11. Mobile security risks are significant… Frequency Never Rare Often Frequently LimitedMassive Loss/Theft/ Seizure Based on Gartner, Mobile Security Risks, interviews with members of ISS xForce, and Corporate Executive Board Blue Tooth Slurping Man in the Middle Attack Impact III IIIIV Roving Bug/Illegal Malware/ Spyware/ Grayware Location Logging & Tracking
  12. …and involve more than just the device Manage device Set appropriate security policies • Register • Compliance • Wipe • Lock Secure Data Data separation • Leakage • Encryption Application Security Offline authentication • Application level controls Secure Access Properly identify mobile users and devices • Allow or deny access • Connectivity Monitor & Protect Identify and stop mobile threats • Log network access, events, and anomalies Secure Connectivity Secure Connectivity from devices Secure Application Utilize secure coding practices • Identify application vulnerabilities • Update applications Integrate Securely Secure connectivity to enterprise applications and services Manage Applications Manage applications and enterprise app store Device Network Applications
  13. “Mobile computing devices should be more secure than traditional user computing devices by 2014”
  14. Education is key to reducing security risk • Identifying cybersecurity threats • Protecting corporate and client data • Safeguarding devices • Data and security incident reporting • Build a “culture of security” © 2013 IBM Corporation 16 Published guidelines, online education and social interaction Education
  15. Technology maps to business requirements • Mobile Device Management (MDM) • Containerization, virtualization, encryption • Anti-malware • Network access control • Mobile Application Platform © 2013 IBM Corporation 17 One size doesn’t fit all Technology
  16. Enterprise Needs:  Protect corporate applications and data, not just the device  Prevent data leakage from enterprise apps to personal apps and public cloud-based services  Enforce advanced security features such as file-level encryption  Centrally administer and enforce permissions and policies  Ability to remotely wipe all work-related applications and data Personal Needs:  Maintain full control over personal apps and data  Enterprise policies do not apply when the device is not connected to the enterprise network and corporate applications are not in use  Selective wipe ensures that personal data remains untouched  Simple to switch between personal and work functions Separating personal and work data
  17. Virtualized Devices & Virtual Desktop Infrastructure (VDI) Mobile Device Management Secure Container MDM Enterprise Container Management Server Enterprise Device Personal Device  Manage device security policies (password, encryption, etc.)  MDM controls enterprise access (WIFI / VPN / email)  Wipe and “selective wipe” enterprise data and apps  Create a “secure container”  Replace the default mail / calendar / contacts  Allow organizations to write apps that run in the container; encryption  Virtualize the device OS  Create a virtualized “enterprise device” and “personal device”  Virtual Enterprise Desktop  Virtual Applications Enterprise Desktop Approaches to data separation
  18. Mobile Enterprise Management solutions • Moving beyond Mobile Device Management (MDM) • Microsoft Exchange ActiveSync is NOT the answer • Connected cloud and on-premise solutions • What devices do I need to manage? • What features do I need? © 2013 IBM Corporation 20
  19. Mobile application development • Native, web, HTML5, hybrid, virtual • Developing solutions for multiple platforms • Deployment: public and private app stores • Security © 2013 IBM Corporation 21
  20. IBM is a mobile enterprise • 435,000 employees worldwide; 50% mobile • BYOD isn’t new at IBM and includes smartphone, tablets as well as laptops • 120,000 employees leveraging smartphones and tablets; 80,000 BYOD • 600,000 managed laptops/desktops; 30,000 BYOD • IBM embraces social computing IBM's BYOD program "really is about supporting employees in the way they want to work. They will find the most appropriate tool to get their job done. I want to make sure I can enable them to do that, but in a way that safeguards the integrity of our business.“ - IBM CIO Jeanette Horan
  21. Video: IBM Mobile Technology – A Personal Journey
  22. Mobile @ IBM • Legal Personally owned device terms and conditions • Policy Same overriding security policy for all endpoints (laptop, mobile, other) • Technical controls Detailed security settings per platform (“techspecs”)  Formal Mandatory Digital IBMer Security Training  Casual IBM Secure Computing Guidelines Targeted w3 articles  Social Secure Computing Forum Secure Computing Blog Posts  Developer Secure Engineering guidelines Mobile app security guidelines  Endpoint Management (overall control)  Anti-malware (malicious app protection)  Network access control & Application level security (data protection)  Containerization / Virtualization (data protection, data privacy, end user acceptance)  Mobile as primary  Personas (13 inside IBM)  BYOD policy (Windows, Linux, Mac, smartphones, tablets)
  23. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity IBM MobileFirst Offering Portfolio
  24. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity Strategy&DesignServices IBM MobileFirst Offering Portfolio
  25. To schedule a workshop, email: • Interactive discussion to understand client business drivers, pains and requirements • Overview of IBM MobileFirst Strategy, technology and POV’s • Industry trends and imperatives • Structured working session to outline next steps Client ValueWorkshop Highlights For Line of business and IT leaders seeking expertise and experience in developing, enhancing, and/or executing their mobile enterprise strategy. • Industry expertise with top use cases and successes • Capability assessment including identification of opportunities and gaps in mobile strategy • A detailed client report and next steps One day interactive workshop with an IBM mobile expert to help enterprises plan and develop a customized roadmap for success IBM MobileFirst Journey Workshop
  26. IBM MobileFirst Strategy & Design Services offer:  Customer journey mapping for mobile engagement  Accelerated mobile strategy and business case creation  Vision and delivery of compelling mobile web experience  Detailed strategies for infrastructure for mobile enterprise IT and communication initiatives For clients who need to:  Ensure mobile projects yield measurable business value  Link mobile investments to ROI and IT strategy  Establish plans for growth and maturity of mobile initiatives IBM MobileFirst Strategy & Design Services Key offerings:  IBM Interactive  IBM Mobile Infrastructure Strategy and Planning Services  Mobile Strategy Accelerator
  27. 5/22/2013 29 Interactive agency with a unique ability to imagine, discover and deliver compelling user experiences IBM Interactive
  28. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Management AnalyticsSecurity Development&IntegrationServices IBM MobileFirst Offering Portfolio
  29. For clients who need to:  Develop new mobile applications  Integrate mobile applications with enterprise IT systems  Manage and secure mobile environments  Maintain visibility, control and automation of mobile devices IBM MobileFirst development services Key offerings:  IBM Mobile Application Development from the Cloud  IBM Mobility and Wireless Services IBM MobileFirst Development & Integration Services offer:  Fast cycle development of mobile applications across platforms  Mobile application integration for seamless connectivity and data management  Secure and seamless wired, wireless, cellular and WiFi network access including increased network bandwidth required for voice, data and video
  30. IBM On Demand Consulting for Mobile  For clients with development teams and some experience with Mobile projects  Fast path to expert help on Mobile development projects  Offerings customized to client skill level and requirements  Defined access to architects and technical experts for the IBM Mobile Enterprise Development Lifecycle  Sharing of Best Practices and Experiences to continually help improve client experience with Mobile development and implementation  Quarterly or yearly subscription Provides clients access to IBM’s technical experts for mobile
  31. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Devices Network Servers Management AnalyticsSecurity Development&IntegrationServices Cloud & Managed Services IBM MobileFirst Offering Portfolio
  32. For clients who need to:  Manage complex IT infrastructures and/or multi-vendor mobile environments  Optimize IT resources across the extended enterprise  Address shortages or gaps in mobile IT skills IBM MobileFirst cloud and managed services Key offerings:  IBM Mobile Enterprise Services for managed mobility  IBM Mobile Enterprise Services – Mobile Application Platform Management IBM Cloud and Managed Services offer:  Flexible and scalable compute power with access to greater network bandwidth  Predictable allocation of, and investment in, current skills and IT resources that support mobile initiatives  Multi-vendor integration and device support  Highly efficient coordination of global mobile projects
  33.  Deploy and manage a security-rich enterprise mobility strategy for both BYOD and corporate issued devices  Comprehensive approach to managing devices via mobile device management platform, tools and services  Secure corporate data and enhance compliance and consistency  Includes mobile messaging software to perform two-way synchronization of email, contact and calendar IBM MobileFirst managed mobility services Smartphones, tablets and rugged devices acquired, distributed and managed for you with subscription-based pricing
  34. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Breadth and Depth are Today’s Differentiators in Enterprise Mobility Services “Today’s enterprise mobility market comprises many different providers, ranging from the agencies that specialize in user interface (UI)/ design work to development boutiques to large multinationals. However, few truly have the scale across the life cycle of services, from user interface and design skills to business acumen to mobile technology expertise.” Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013” Full report can be accessed at Forrester WaveTM Enterprise Mobility Services names IBM a leader for 1Q2013
  35. IBM services map to business needs © 2013 IBM Corporation 38
  36. IBM mobile partnerships and alliances
  37. Connect to backend systems in support of mobile Manage mobile devices and applications Transform the business by creating new opportunities Extend existing business capabilities to mobile devices Build mobile applications Secure your mobile business Assess and Plan enterprise mobile strategy Start with a consulting assessment IBM Global Technology Services offers solutions to address the complete mobile lifecycle
  38. Questions? Chris Pepin Mobile Enterprise Executive IBM Global Technology Services @chrispepin
  39. © IBM Corporation 2012. All Rights Reserved. IBM, the IBM logo, are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at Copyright and Trademarks 42© 2013 IBM Corporation
  40. • Go to from your mobile device or log on to SmartSite at any Kiosk at the event: • Select the Survey icon • Complete the surveys for the sessions you attended • Submit your feedback © 2013 IBM Corporation We appreciate your feedback. Please don’t forget to fill out your evaluation Thank you for joining us! 43
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