A presentation given at the Minnesota Magazine & Publications Association. 1 of 4. See also Magazine Design System, Web Magazine Design, and Magazine Design Troubleshooting.
2. EditoriAl / dEsign -covEr
develop your publication
with your content and
audience in mind at all times
n Based on a 2007 study there are
19, 532 magazines in circulation.
n 85% of adults over the age of
18 read magazines
sources: mri Fall, 2007, national directory of magazines, 2008, oxbridge communications
and samir Husni’s guide to new consumer magazines, 2008
mmPA 2009 summit & ExPo 05.21
3. EditoriAl / dEsign -covEr
consider where and how
your audience interacts
with your publication
n 81% read magazines at home. 76% of
that same group also read magazines
out of the home.
mmPA 2009 summit & ExPo 05.21
4. EditoriAl / dEsign -covEr
capture your reader’s
attention and keep it
n Based on a 2007 media usage study
10% of respondents read magazines
26% listen to the radio
24% go online
20% watch television
12% read newspapers.
source: Bigresearch simultaneous media usage study, 2007
mmPA 2009 summit & ExPo 05.21
5. EditoriAl / dEsign -covEr
covers:
WHAt mAkEs A covEr
succEssFul?
n Pick it uP
n scAn it
n oPEn it
n kEEP it
mmPA 2009 summit & ExPo 05.21
6. EditoriAl / dEsign -covEr
covers:
considEr tHE FolloWing:
n imPAct
n idEntity
n mEAning
mmPA 2009 summit & ExPo 05.21
12. EditoriAl / dEsign -covEr
C1r1_Tufts_SP09 4/14/09 9:07 PM Page C1
identity “I FLUNKED OUT OF AMERICA’S TEST KITCHEN ”
SPRING 2009
A clear identity is imperative
Extend Brand MAGAZINE
SPARK
OF LIFE IF A NEWT CAN
REGROW A LIMB,
WHY CAN’T YOU?
mmPA 2009 summit & ExPo 05.21
28. EditoriAl / dEsign -covEr
applying the lessons:
idEntity
n logo / tyPogrAPHy / color
n contEnt / AudiEncE
mEAning
n Word and imAgE
n imAgE and Word: comPosition
n limitAtions
BEst ovErAll
n First imPrEssion / stAnd out?
n AudiEncE / contEnt
mmPA 2009 summit & ExPo 05.21