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Information, Education & communication for health (IEC)

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This is designed to help the students acquire an understanding of the principles and methods of communication and teaching. It helps to develop skill in communicating effectively, maintaining effective interpersonal relations, teaching individuals and groups in clinical, community health and educational settings.

Publié dans : Santé
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Information, Education & communication for health (IEC)

  1. 1. UNIT-9 IEC-INFORMATION,EDUCATION AND COMMUNICATION
  2. 2. INTRODUCTION • IEC FOR HEALTH • IT COMBINES THE strategies, approaches and methods that enables individual, families, groups, organisation and communities • In order to play active role in achieving , protecting and sustaining their on health • Embodied in IEC is the process of learning that empowers people to make decisions, modify behaviours and change social conditions • Activities are developed based upon needs assessment, sound educational principles, and periodic evaluation using a clear set of goals and objectives • IEC activities should never be developed or implemented independently from a broader reproductive health programmes that is being designed and executed in the country
  3. 3. HEALTH PROMOTION AND HEALTH EDUCATION
  4. 4. HEALTH PROMOTION • Aims to help people to live healthy lives • Involves increasing people's knowledge and awareness • Enabling them to take actions to improve their health • Ensuring that their circumstances allows them to make healthy choices • It includes • Health education • Developing personal skills • Strengthening community action • Re-orienting health services • Building healthy public policy • Creating supportive environments
  5. 5. HEALTH EDUCATION • It aims to increase knowledge and awareness and is and important component of health promotions • It is the part of health care that is concerned with promoting healthy behaviour • The modern concept emphasis on healthy behaviour and related actions of individual • Many health education programme hope, in someway , o influence behaviour or attitude
  6. 6. PLANNING FOR HEALTH EDUCATION
  7. 7. HEALTH EDUCATION 1.Diagnosis the health problem 2.Design appropriate educational content 3.Plan for appropriate settings 4.Use of appropriate teaching methods/ AIDS
  8. 8. 1.DIAGNOSIS THE HEALTH PROBLEM
  9. 9. Before the designing and implementing the health education programme, the health worker must understand as much as possible about, • General socio-economic situation • Pattern of illness • Target group in the population • Health needs • Attitudes, customs, feelings, and ideas that can be changed by education • Identification of communication
  10. 10. 2.DESIGN APPROPRIATE EDUCATIONAL CONTENT
  11. 11. The message of the programme must be • clear, • understandable and • acceptable
  12. 12. 3.PLAN FOR APPROPRIATE SETTINGS
  13. 13. The health education programme should be conducted at time and place most suitable for the people. This may include, • At home • Clinics or health centres • Hospitals • Community meeting places • Anganwadi and • Schools
  14. 14. 4.USE OF APPROPRIATE TEACHING METHODS/ AIDS
  15. 15. The health educator must learn to use appropriate audio-visual aids
  16. 16. DEFINITION AND CONCEPTS INFORMATION Defined as to be describe it as one or more statement or that is received by a human which have some forms of to him EDUCATION It is the process by which behavioural changes takes place an individual as a result of experience which he has undergone COMMUNICATION It is the process of attempting to change the behaviour of others
  17. 17. OBJECTIVES OF IEC 1 . I n c r e a s e t h e r e a c h o f s e r v i c e s b y m a k i n g v i s i t o f w o r k e r a n d s u p e r v i s o r m o r e p r e d i c t a b l e a n d r e g u l a r 2 . I m p r o v e t h e q u a l i t y o f s e r v i c e s t h r o u g h k n o w l e d g e a n d s k i l l s d e v e l o p m e n t o f w o r k e r 3 . M a k e s u p e r v i s i o n m o r e o r i e n t e d t o w a r d s p r o b l e m s o l v i n g 4 . L i n k s u p e r v i s i o n w i t h t r a i n i n g a t v a r i o u s l e v e l 5 . C o n c e n t r a t e o n l o c a l f i e l d s p r o b l e m b o o t h f o r d e v e l o p m e n t o f t r a i n i n g m a t e r i a l ; a n d t h e i r u s e r s 6 . C o m b i n e i n t e r p e r s o n a l c o m m u n i c a t i o n s t r a t e g y w i t h m a s s m e d i a a p p r o a c h 7 . I m p r o v e p e r f o r m a n c e l e v e l t h r o u g h c o n t i n u o u s w i t h v i l l a g e c o m m u n i t y v o l u n t e e r s
  18. 18. MAJOR COMPONENTS 1. VISIT SCHEDULES 2.TRAINING 3.SUPERVISION 4.MONITORING AND EVALUATION
  19. 19. 1. VISIT SCHEDULES
  20. 20. Under IEC scheme the tour program of health worker one drawn as a weekly schedule rather than date wise calendar schedule, new system attempts to make the visit regular. To establish the link between villager and workers
  21. 21. 2.TRAINING
  22. 22. Training should not only cover technical aspects of program but also focus on problem solving skills of workers Training in this project in conducted at sector PHC level & district level according to a predetermined schedule
  23. 23. 3.SUPERVISION
  24. 24. • Each supervisor during visit, • Records • Target achievement • New instruction are supervised
  25. 25. 4.MONITORING AND EVALUATION
  26. 26. Success of any program depends on ability to monitor & evaluate program adequately and accurately and to take corrective action if necessary
  27. 27. PRINCIPLES OF EDUCATION VERSUS COMMUNICATION
  28. 28. Principles of education Principles of communication Education as a process of development The sender’s & receiver’s perception should be as close as possible The doctrine of liberty The message should be a good quality , a good message should be, • Simple • Accurate • Adequate • Clear • Specific • Significant • Applicable • Appropriate • Timely • attractive
  29. 29. Principles of education Principles of communication Principles of the growth of individuality Communication should involve as many sense organ as possible Principles of self –education Communication should be two ways Principles of muscular training Direct communication is more effective Training of the sense -
  30. 30. ROLE OF COUNSELLOR OF IEC
  31. 31. It is to provide accurate and complete information to help the user make their own decision It is not to offer advice or decide on the service to be used Effective counselling requires understanding one’s own values and influencing the user’s by imposing, promoting or displaying them
  32. 32. CONCLUSION • Develop IEC message , which is short accurate and relevant. • It should be disseminated in the language of the target audience and should use vocabulary appropriate for that audience • Thus to train the people in healthy living or to impact health education one has to motivate them to de things conductive to health or to adopt health practice

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