IEC (information, education and communication) aims to empower individuals and communities to play an active role in health through strategies that increase knowledge and modify behaviors. Effective IEC activities are based on needs assessments, educational principles, and evaluation. They should be developed as part of broader health programs and never independently. IEC relies on increasing awareness through health education, developing personal skills, and strengthening community involvement to promote healthy choices.

1. UNIT-9
IEC-INFORMATION,EDUCATION AND
COMMUNICATION

2. INTRODUCTION
• IEC FOR HEALTH
• IT COMBINES THE strategies, approaches and methods that enables individual, families, groups,
organisation and communities
• In order to play active role in achieving , protecting and sustaining their on health
• Embodied in IEC is the process of learning that empowers people to make decisions, modify
behaviours and change social conditions
• Activities are developed based upon needs assessment, sound educational principles, and
periodic evaluation using a clear set of goals and objectives
• IEC activities should never be developed or implemented independently from a broader
reproductive health programmes that is being designed and executed in the country

3. HEALTH PROMOTION AND HEALTH
EDUCATION

4. HEALTH PROMOTION
• Aims to help people to live healthy lives
• Involves increasing people's knowledge
and awareness
• Enabling them to take actions to improve
their health
• Ensuring that their circumstances allows
them to make healthy choices
• It includes
• Health education
• Developing personal skills
• Strengthening community action
• Re-orienting health services
• Building healthy public policy
• Creating supportive environments

5. HEALTH EDUCATION
• It aims to increase knowledge and awareness and is and important component of
health promotions
• It is the part of health care that is concerned with promoting healthy behaviour
• The modern concept emphasis on healthy behaviour and related actions of
individual
• Many health education programme hope, in someway , o influence behaviour or
attitude

6. PLANNING FOR HEALTH EDUCATION

7. HEALTH
EDUCATION
1.Diagnosis the health
problem
2.Design
appropriate
educational
content
3.Plan for appropriate
settings
4.Use of
appropriate
teaching methods/
AIDS

8. 1.DIAGNOSIS THE HEALTH
PROBLEM

9. Before the designing and implementing the health education programme, the health
worker must understand as much as possible about,
• General socio-economic situation
• Pattern of illness
• Target group in the population
• Health needs
• Attitudes, customs, feelings, and ideas that can be changed by education
• Identification of communication

10. 2.DESIGN APPROPRIATE
EDUCATIONAL CONTENT

11. The message of the programme must be
• clear,
• understandable and
• acceptable

12. 3.PLAN FOR APPROPRIATE
SETTINGS

13. The health education programme should be conducted at time and place most
suitable for the people. This may include,
• At home
• Clinics or health centres
• Hospitals
• Community meeting places
• Anganwadi and
• Schools

14. 4.USE OF APPROPRIATE TEACHING
METHODS/ AIDS

15. The health educator must learn to use appropriate audio-visual aids

16. DEFINITION AND CONCEPTS
INFORMATION
Defined as to be describe it as one or more statement or
that is received by a human which have some forms of
to him
EDUCATION
It is the process by which behavioural changes takes place
an individual as a result of experience which he has
undergone
COMMUNICATION
It is the process of attempting to change the behaviour of
others

17. OBJECTIVES OF IEC
1 . I n c r e a s e t h e r e a c h o f s e r v i c e s b y m a k i n g v i s i t o f w o r k e r a n d s u p e r v i s o r m o r e
p r e d i c t a b l e a n d r e g u l a r
2 . I m p r o v e t h e q u a l i t y o f s e r v i c e s t h r o u g h k n o w l e d g e a n d s k i l l s d e v e l o p m e n t o f
w o r k e r
3 . M a k e s u p e r v i s i o n m o r e o r i e n t e d t o w a r d s p r o b l e m s o l v i n g
4 . L i n k s u p e r v i s i o n w i t h t r a i n i n g a t v a r i o u s l e v e l
5 . C o n c e n t r a t e o n l o c a l f i e l d s p r o b l e m b o o t h f o r d e v e l o p m e n t o f t r a i n i n g m a t e r i a l ;
a n d t h e i r u s e r s
6 . C o m b i n e i n t e r p e r s o n a l c o m m u n i c a t i o n s t r a t e g y w i t h m a s s m e d i a a p p r o a c h
7 . I m p r o v e p e r f o r m a n c e l e v e l t h r o u g h c o n t i n u o u s w i t h v i l l a g e c o m m u n i t y
v o l u n t e e r s

18. MAJOR COMPONENTS
1. VISIT
SCHEDULES
2.TRAINING
3.SUPERVISION
4.MONITORING
AND
EVALUATION

19. 1. VISIT SCHEDULES

20. Under IEC scheme the tour program of health worker one drawn as a weekly schedule
rather than date wise calendar schedule, new system attempts to make the visit
regular.
To establish the link between villager and workers

21. 2.TRAINING

22. Training should not only cover technical aspects of program but also focus on
problem solving skills of workers
Training in this project in conducted at sector PHC level & district level according to a
predetermined schedule

23. 3.SUPERVISION

24. • Each supervisor during visit,
• Records
• Target achievement
• New instruction are supervised

25. 4.MONITORING AND EVALUATION

26. Success of any program depends on ability to monitor & evaluate program
adequately and accurately and to take corrective action if necessary

27. PRINCIPLES OF EDUCATION VERSUS
COMMUNICATION

28. Principles of education Principles of communication
Education as a process of development
The sender’s & receiver’s perception
should be as close as possible
The doctrine of liberty
The message should be a good quality ,
a good message should be,
• Simple
• Accurate
• Adequate
• Clear
• Specific
• Significant
• Applicable
• Appropriate
• Timely
• attractive

29. Principles of education Principles of communication
Principles of the growth of
individuality
Communication should involve as many
sense organ as possible
Principles of self –education Communication should be two ways
Principles of muscular training Direct communication is more effective
Training of the sense -

30. ROLE OF COUNSELLOR OF IEC

31. It is to provide
accurate and
complete information
to help the user make
their own decision
It is not to
offer advice or
decide on the
service to be
used
Effective counselling requires
understanding one’s own values and
influencing the user’s by imposing,
promoting or displaying them

32. CONCLUSION
• Develop IEC message , which is short accurate and relevant.
• It should be disseminated in the language of the target audience and should use
vocabulary appropriate for that audience
• Thus to train the people in healthy living or to impact health education one has to
motivate them to de things conductive to health or to adopt health practice