This is a presentation I gave to board members of a non-profit group in Los Angeles called the Asian Pacific Policy and Planning Council (A3PCON). The presentation is broken into two parts the first is focusing on what A3PCON needs to do to grow a strong communications base while envisioning future growth into new media. The second part of the presentation provided tips on how non-profits or small businesses can use to make your social media more engaging and successful.

1. NON-PROFITS CAN DO “ NEW MEDIA” ( i promise )

2. with Christen Marquez of

5. Before we start... A Little New Media Propaganda

6. Volunteers? Video Taker Photographer Note Taker

8. Question: What is it you do exactly?

9. Answer: Advocacy Collaborative Work Funding for Membership Groups ( Mariko, Mark, and David Ryu )

10. BRAIN STORM

11. GET A PERSONALITY GAMESHOW HOST HIVE SERVICE REP COMMUNITY BUILDER FRIEND

12. AND ALWAYS BE... Authentic Unique Timely Relevant Consistent

14. WEBSITE CASE STUDIES First I am going to pick on A3PCON a bit www.a3pcon.com

15. Asian Pacific Community Fund www.apcf.org An example of a easily attainable next Website

16. Save the Children www.savethechildren.org.uk Aspiring to Layout Greatness

17. Ducks Unlimited www.ducks.org Good email communications and moving your audience through the ladder of engagement

18. LADDER OF ENGAGEMENT Stage One

19. LADDER OF ENGAGEMENT Stage Two

20. LADDER OF ENGAGEMENT Stage Three

21. GOOD WEBSITES MUST HAVE Clear Navigation Email Sign-Up Social Media Integration Fresh Content Below the Fold Consciousness Multiple Paths of Access to Content Good Metadata and Keywords

22. A3PCON WEBSITE PLANNING Making a spider graph

24. BRAIN STORM

25. CREATE AN ONLINE FOOTPRINT Keeping in mind future expansion Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

28. A little more picking on A3PCON

29. GROW A STRONG LIST By being nice, do these things... Add to the List Constantly Eye Catching Subject Lines Send Awesome Info Know Your Open Rates Encourage Sharing

30. USING ANALYTICS The Internet Knows a lot About You and Your Audience

31. WHO'S MAKING IT HAPPEN? Staff roles necessary for new media success Content Producers Outreach Coordinator Strategy Manager

35. Questions ?

36. Lunchtime !

37. WHAT IS “SOCIAL MEDIA” ANYWAY? What is the difference between new media and traditional media?

38. BRAIN STORM

39. MEDIA IS MEDIA Both move messages Traditional Media Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

40. MEDIA IS MEDIA Graph from the Harvard Business Review http://hbr.org/2010/12/branding-in-the-digital-age/ar/1 The meaningful difference is that “new” and “social” media offers continuous engagement

41. NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Cuentame! Billboard Example http://www.facebook.com/note.php?note_id=420160107610

42. NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Remember: New Media Can Lead to Mainstream Coverage Make Friends with Powerful Online Influencers

43. THE COMMUNICATION SHIFT LOOK............................ What do you like reading and sharing? If you don't know the answer is usually on the Internet. KEEP YOUR EYES OPEN

44. … AND LISTEN Use surveys especially informal Use analytics

45. A3PCON SURVEY EXAMPLE

46. STANDARDS AND PRACTICES Taming the Transparency Beast

47. READY SET WRITE A Great Blog Post in 30 Minutes or Less

48. A Good Blog Post Has A Catchy Headline “ Share-ability” Photos / Images 200 – 500 Words Keywords

49. A Good Blog Has Two to Three New Posts a Week RSS and subscriptions Comments Keywords

54. QUESTIONS ?