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Ubiquitous Information Architecture: Building for change and Web 3.0  Chris Thorne Information Architect BBC
Me ,[object Object],[object Object],[object Object]
 
About the BBC ,[object Object],[object Object],[object Object],[object Object]
My Part of the BBC ,[object Object],[object Object]
My Part of the BBC ,[object Object]
My Part of the BBC ,[object Object]
My Part of the BBC ,[object Object]
My Part of the BBC - Multiplatform ,[object Object]
As Information Architects ,[object Object],[object Object],[object Object],[object Object]
The world around us is changing…… ,[object Object],[object Object]
Mobile Devices
Kiosks and multi user devices
Public Information/Advertising
Discound/Credit/Travel Cards and readers
Radios using the web
Even TV is changing – the web is on TV
And how is the web?  :-)
Where we are now – web 2.0
Computers can’t help much
The Apple=Apple=Apple problem. ,[object Object]
Web 2.0 - Too many Silos. ,[object Object]
[object Object]
The challenges include everyday life. ,[object Object],[object Object],[object Object],[object Object]
Semantic Web – A web for machines. ,[object Object],[object Object]
Idea 1 ,[object Object]
Idea 1 continued ,[object Object],[object Object]
Idea 2 ,[object Object],[object Object],[object Object]
Idea 3 ,[object Object]
Idea 4 ,[object Object]
Idea 4 continued ,[object Object]
Idea 4 continued ,[object Object],[object Object]
[object Object]
 
Semantic Web – machine readable data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The BBC Semantic Ambition:
Progress so far:
Progress so far:
Progress so far:
Bbc.co.uk/music ,[object Object],[object Object],[object Object]
Semantic Web - How does it work? ,[object Object],[object Object]
Semantic Web - Layers of a cake?
Semantic Web - Example RDF statements Statement 1: Chris - Knows - Michael. Statement 2: Chris - Lives in - London Statement 3: Chris - Age - 34. Ie simple statements about things. Aka ‘triples’ - dbpedia.org has 116.7 million triples.
Semantic web - Linked Data Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In other words ,[object Object],[object Object],[object Object]
Semantic Web, Restful design, Google juice ,[object Object],[object Object],[object Object]
Google pagerank maximising – what we know... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restful design principles in brief: ,[object Object],[object Object],[object Object],[object Object]
Semantic Web – machine readable data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who and What ,[object Object]
Who and What change - some examples: ,[object Object]
Who and What change - some examples: ,[object Object]
Who and What change - some examples: ,[object Object],[object Object]
Ambiguity is useful (sometimes) ,[object Object],[object Object]
Identifiers example - GUIDs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identifiers to the max: Webscale identifiers ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://musicbrainz.org/artist/070d193a-845c-479f-980e-bef15710653e
http://www.last.fm/mbid/070d193a-845c-479f-980e-bef15710653e
http://www.bbc.co.uk/music/artists/070d193a-845c-479f-980e-bef15710653e
070d193a-845c-479f-980e-bef15710653e ,[object Object],[object Object],[object Object],[object Object]
In fact, identifiers are useful for all websites……..
Google and identifiers in URLs. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifiers – Helping us cope with change. ,[object Object],[object Object],[object Object],[object Object]
How BBC designs Persistant URIs - tips ,[object Object]
/Programmes Domain
Domain modelling tips: ,[object Object],[object Object],[object Object],[object Object]
Consider the Episode… Can have a parent brand or series…… Episode 4 of Top Gear series 10 for example…… What is the URI?
URI of Top Gear Series 10 episode 4. ,[object Object],[object Object]
We don’t put technology into the URI ,[object Object],[object Object],[object Object],[object Object]
URI of Top Gear Series 10 episode 4 ctd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
URI of Top Gear Series 10 episode 4. Oh dear.
URI of Top Gear Series 10 episode 4. In fact the URI of the document about this  episode is: http://www. bbc .co.uk/programmes/b0087f0s
 
URI design and change http://www.bbc.co.uk/programmes/b0087f0s We’ve taken out  everything that can change . We’re using our own identifier ( http://www.bbc.co.uk/programmes/b0087f0s ) to label it because there wasn’t a suitable webscale identifier already in semantic web for programmes, and because everything else (title, series, brand etc) could change.
URI design and change continued. http://www.bbc.co.uk/programmes/b0087f0s If it can change (brand, title, series, episode number), we’ve taken it out of the URI.
Categories, taxonomys on the page….not in the URI.
Categories, taxonomys on the page….not in the URI. ,[object Object]
URI design to maximise persistance. Know your domain. Work out your business rules. Think about all the things that might change (including each time you redesign the website). Take them out of the URI. www.mycompany.com/products/:product   Might be a good place to start, where ‘:product’ is an identifier.
Designing for multiplatform So, how to deliver the document across multiple platforms, at the same URI?
Content negotiation example:
Multiplatform design at the same URI: ,[object Object],[object Object],[object Object]
bbc.co.uk/programmes pages are available in: ,[object Object],[object Object],[object Object]
But lets not worry too much: ,[object Object],[object Object],[object Object]
Even if we’re not dynamically publishing. ,[object Object],[object Object],[object Object]
Some closing thoughts ,[object Object]
Mobile traffic growing quickly ,[object Object],[object Object]
Ubiquitous User Experience ,[object Object],[object Object]
Open your data - stake your claim….. ,[object Object],[object Object]
Persistence is king…… ,[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Questions?

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Ubiquitous I A: Building for change and web 3.0