A presentation I held at the places2b.eu project meeting in October 2010 about the conditions for tourism in Languedoc.

2. Consulting
Using new technologies for doing business
●
Strategies for online business
●
Development of IT infrastructure
●
Implementation of content management
systems
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3. Coaching
Strategies for further development:
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Career help
●
Business training
●
Organizational development
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4. Teaching
Promoting Life Long Learning:
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Learn to learn
●
Intergenerational learning strategies
●
Integration of web technologies
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5. Who Are We?
Christine Graf
Director, coach, project management
Isabell Schulz
Project development & marketing
Hagen Graf
IT specialist, author, trainer
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6. Where Are We?
Department Aude
Region Languedoc-Roussillon
Population: around 346,000
Main income through:
●
Viticulture
●
Agriculture & fishing
●
Construction & alternative energy
●
Crafts
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7. Population
Department Aude: around 346,000
Languedoc-Roussillon: around 2,600,000 (in 2008)
●
Population growth since the 1970s by 26% in Aude
●
Return of pensioners aged 60+ years to their place of
origin
●
Predicted population in Languedoc-Roussillon - 3,300,000
inhabitants in 2030
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8. Problems in this Region
●
12.7% is unemployed (highest in
France)
●
18.4% live below the poverty line
●
7.5% receive the legal minimum
revenue
●
Tax revenue is lowest in France
●
Only 69% of young people get to Bac
(A-levels)
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9. Tourism in This Region
●
Becoming one of the main touristic
places in France
●
15 million tourists per year
●
Less than 2% of total annual budget is
spent on tourism
●
Less than 1% of total annual budget is
spent on modernising lodging
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10. About Fitou
●
Village de Vignerons
●
About 800 inhabitants and 3000
seasonal residents & tourists
●
Famous for its red wine “Le Fitou”
– AOC Fitou is the oldest appellation in
Languedoc
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11. Problems/Opportunities in Fitou
http://en.wikipedia.org/wiki/Aude#Demography
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12. Why This Project?
●
Preserve and promote this region
●
Include local people
●
Develop a strategic approach to
sustainable tourism
●
Reduce barriers in the minds of local
people
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13. What We Identified
●
No common tourism strategy for/with:
– Villages
– People
– Businesses
●
Tourism = new holiday homes and wine
●
Government identified need of
sustainable tourism: Agenda Region 2010
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14. Contact
cocoate.com
32 rue du pla
11510 Fitou
France
info@cocoate.com
http://cocoate.com
Phone: +33 970 44 51 10
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