This document outlines the requirements for The Design Process Journal assignment, worth 20% of the student's grade. It consists of 4 sections: 1) Understanding the toy through exploration diagrams; 2) Transforming keywords into design elements; 3) Creating a presentation board exploring theme and layout; 4) Compiling the portfolio in A4 size. Students must show the process of ideas and explorations through sketches, doodles, and some research over 5 to 15 pages using the provided template. The first exercise focuses on understanding the toy character through diagrams of its characteristics, personality, physical traits, and history over 5 pages culminating in a magazine cover highlighting information about the toy.

1. The Design Process Journal
20%

2. The Design Process Journal
20%
1. Understand Your Toy - exploration – 5%
2. Exploring Key Words - transforming keywords into
design elements – 5 %
3. Presentation Board Exploration – theme and layout
for presentation boards – 5 %
4. The Hard COPY Portfolio Compilation A4 size –
portfolio & design process – 5%

3. The Design Process Journal
20%
1. All work should be in an A4 or A3 size format.
2. You may use any type of paper
3. Please use the template provided.
4. Minimum 5 page and max 15 pages per submission.
5. You will need to show the “process of ideas”, explorations and
some research such as definitions etc… through sketches and
doodles etc.
6. All hand drawn… but could be supported
by printed images if necessary

4. The Design Process Journal
Exercise 01
1. Understand Your Toy - exploration
– 5%

5. The Design Process Journal Exercise 01
Understand Your Toy - diagrams exploration – 5%
Students are required to explore, record and
understand the followings;
1. The characteristic and personality of the toy
character. (example batman – mysterious, bats,
mask etc)
2. The physical characteristic of the toy. (height,
weight, color etc)
3. The history, concept, aim of the toy character.
4. Others if any
Each of the above, students will have to explain it
through diagrams, sketches, mind map with
visuals and annotations.

10. The final page will be a magazine
cover.. Featuring your toy character.
Highlight the important information
about the your toy character.
*important keywords
Hand drawan*
A4 size

11. The Design Process Journal
Exercise 01
12th September 2014