Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.

1. Gain 25% More Customers.
Utilize Mobile Marketing.

2. Who am I?
Christi Tullis
• Former Award Winning Retailer & Interior Designer
• Early Adopter of Social Media
• Gifts & Decorative Magazine Writer
• Social Matters Column
• Social Media Branding Queen for PuTTin’ OuT
• An online marketing & software firm based in
Las Vegas, Nevada

3. In This Presentation…
• Intro
• My Store
• Handy Tips
• Q&A

4. My Design Hat…

5. Inside Ambiance…

6. Home Accessories,
Jewelry, Lighting…

7. Bridal Registry…

8. Furniture, men’s gifts…

9. Tabletop, Gourmet Foods…

10. Back Cover Magazine Ads…

11. Duplicate Ads…

12. Another Back Cover…

13. Magazine Front Cover…

14. The ¼ Page We Could Afford…

15. The End of Print Ads for
Ambiance…
FREE $10 GIFT
CERTIFICATE….No purchase
necessary…
Only 10 GIFT CERTIFICATES
were redeemed on a
publication that reached
20,000 people!!!

16. What is mobile marketing?
Mobile marketing can refer to one of two categories
of internet.
First, and relatively new, is meant to describe marketing
on or with a mobile device, such as a cell phone.
Second, and a more traditional definition, is meant to
describe marketing in a moving fashion - for example -
technology road shows or moving billboards.

17. We’re not talking about this
mobile marketing…

18. We’re talking about…
Cell phones, PDA’s, iPhones, Blackberries, or anything else
that can travel with you.

19. How it works.

20. Facebook Places

21. Facebook Deals
Tip: Set up a deal
for your store:
• $20 off a purchase
of $40 or more
• Archipelago Candles
Buy One Get One
FREE
• Our Famous Jewelry
Buy One Get One
½ PRICE

22. Create a Facebook deal.

23. What the deal looks like…

24. About deals…
TYPES OF FACEBOOK DEALS YOU CAN CREATE
There are four types of deals you can create to reach
different business objectives. Before creating your deal,
think about your goals. Be sure to offer your customers
a lot of value for all deal types as high-value deals can
generate a lot of buzz and this word of mouth
marketing can spread quickly on and off Facebook.
Individual Charity Loyalty - Friend

25. Individual Deals
If you’re looking to offer a one-time deal, create an
Individual Deal. You can offer this type of deal to both
new and existing customers– to launch a new product,
offer a gift with purchase, get rid of excess inventory,
or simply get more people into your store.
P.S.
H&M gives 20% off a purchase.

26. Charity Deals…
Show people that you care about more than just the
bottom line. Create Charity Deals to make a donation
in the amount of your choice to the charity of your
choice each time someone claims your deal. This is a
great way for your business to give back to the
community.
P.S.
Starbucks gives 1 per check
in to protect trees. Up to
75,000.

27. Friend Deals.
People don’t always buy, shop, or eat alone. To offer a
deal to a group of people, create a Friend Deal. Friend
Deals allow you to offer discounts to groups of up to 8
people, when they check in together. These deals can
build even more exposure for your business because in
order to claim your deal, your customers need to
introduce what you have to offer to their friends and
family.
P.S.
FREE Concert tickets fro you and
5 friends.

28. Loyalty Deals
To focus on rewarding your most loyal customers,
create a Loyalty Deal. These deals may be claimed by
customers after a certain number of check-ins.
Depending on your business, the number of check-ins
may vary. You have the opportunity to create a deal
that can be claimed after no fewer than two and no
more than 20 check-ins.
P.S.
Buy 5 get one FREE.

29. How Much Facebook Deals
Cost.
Check-in Deals are currently free to create. In the
future, the product, product availability, and pricing are
all subject to change.
*http://www.facebook.com/help/search/?q=cost%20for%20creating%20a%20facebook
%20deal

30. Foursquare
foursquare is a location-base social networking
website based on software for mobile devices. The
service is available to users with GPS-enabled mobile
devices such as smartphones. Users "check-in" at
venues using a mobile website, text messaging or a
device-specific application by running the application
and selecting from a list of venues that the application
locates nearby.[3] Each check-in awards the user points
and sometimes "badges".

31. How Foursquare Works.
Similar to Facebook, but Foursquare offer a competition
by creating and giving better specials to mayors.
Foursquare overwhelmingly dominated in the
experiment, with 5x (or more) the number of check-ins
in some cases. It’s unclear if these numbers apply to all
businesses in all cities, but Foursquare users appear
to be far more active than Facebook Places
users.
In 2010, Foursquare claimed that its users checked in
to locations more than 380 million times.
Facebook has not yet released its Places check-in
numbers.

32. Foursquare vs. Facebook.

33. Promote Your Mobile Deals
• Cross promote on websites and other social sites
• All printed marketing materials should include social
media information
• In-store signage & window signage

34. Twitter Locations
Monitor and Manage Twitter.
• Use the PuTTin’ OuT Software to monitor keywords
• Auto respond to tweets with a personal message
prompting a follower to visit your location
• Offer a promotion or special discount
• All automatic after set up
Sign up for FREE Trial of PuTTin’ OuT Software

35. Set up location based auto
follows for twitter.
Make a tweet
using #Atlmart to
receive our auto
response
regarding the
online marketing
seminar series.
Sign up for FREE
Trial of PuTTin’
OuT Software

36. Inbound SMS/Text
Messages.
Consumer must act in order to receive the text message.

37. Outbound Text Message
Marketing.
You’re sending the text messages directly to numbers you’ve
obtained.

38. QR Codes.
Quick Response codes (QR
codes) and other two-
dimensional codes are
expected to achieve
widespread use this year –
and for good reason.
Consumers want immediate
access to what’s relevant
and QR codes are being
used to make that possible.

39. When you scan our QR Code.
Generate your own LIKE QR Code with Coupon. Click here.

40. Where to use QR Codes
• Printed Marketing Materials
• Business Cards
• Email Signatures
• Social Media
• In-Store Signage
• Window Signage

41. Websites.
• Be sure your website is in a legible mobile format
• Convert flash sites to HTML or have a mobile app
developed
• Build your own site: Click here to get started.
• Need a recommendation for a developer? Email us.

42. Google Places.
Click here to claim your place.

43. Yelp.
Claim your business today, for FREE!

44. The software makes social
media & online marketing easy…
Engage Analyze
Update multiple Track the success of
social networks and social media and
blogs at once email campaigns.
Measure Monitor
Prove the Monitor what's being
effectiveness of every said about your brand
piece of content you online.
distribute.

46. Questions? Comments?
http://www.PuTTinOuT.com
Contact Us

47. How To Claim Your Facebook
Place…
Check in your business with Facebook Places
Facebook has recently released the ability to check-in to business locations with “Facebook Places.” This can
be a very lucrative opportunity for your business or dealership. If you haven’t heard about Facebook Places, it
is very similar to Google Places where your customers can “tag” your business in their Facebook wall post and
indicate that they are either at your place of business, like it, or plan on going there.
Here are a few simple steps from the Facebook Help page that will allow you to verify your Facebook Places
page and start using it for your own marketing.
Search for the Place on Facebook you wish to claim as your business. If no Place exists for your business, you
can create a new Place. (if you are adding your business from a PC/mac, you can use this
link:touch.facebook.com)
Once you locate the Place for your business, click the “Is this your business?” link at the bottom of the Place.
(if you can’t locate your business, just click “add.”) You will have to fillout your business location information.
Important: There are 2 methods of verification. You can verify your listing with a company email address that
matches the company website domain name or you can verify by scanning or photographing a utility or phone
bill with your business address on it.
Complete the step-by-step verification process to claim your Place.
Alternately, you may see a notification like this on your Facebook Business Page asking you to verify your
Facebook Places page:
*Facebook would like us to know: Please keep in mind that only official representatives of a business can
claim the Place on Facebook.

48. Update multiple social
networks and blogs at
once.

49. The software is a complete
solution for online, social media, and
SMS marketing
Send
Emai
News l
letter Text Message (SMS) your
s customers

50. In one single place:
Read & respond to what people are saying
about your business on the social web.

51. Generate
Leads Increase
ness – Profits
Build Brand Aware
eb
Increase Your W
Presence

52. Pers
onal au
to-po
s
othe t for bir th
r eve days
nts and
Create online marketing
campaigns in seconds

53. YeA! I combined all my
social media accounts
including YELP in the
PuTTin’ OuT dashboard!!!

54. I know my marketing
budget isn’t being wasted.
PuTTin’ OuT incorporated
Google Analytics in reports.

55. Makes it possible.
For me to engage my
patients by providing
healthy tips. Schedule &
send text message
appointment reminders.

56. Makes it possible.
For me to manage social
media for my non-profit
organization and my
church without
sacrificing my family
time.

57. For us to dance and
sing after our
successful event!
Thanks to easy to use
marketing!

58. For me to see what’s being
said about my services…I
want my customers to
recommend me to increase
my profits.

59. PuTTin’ OuT taught me to
easily understand and
manage social media for
my personal life and
business!

60. Sign up for your FREE trial!
http://onlinemarketing.puttinout.com/signup