WordCamp Detroit Presentation

@thisismyurl

@thisismyurl / thisismyurl.com

Analytical Analysis of Cross
Platform API Integration for
Multilingual Automation
WordCamp Detroit, 2011


Free is not
a business model.


Make Money by
Giving it Away for Free
How to make a living with WordPress


About Christopher

WordPress developer since 2006
Web developer since 1996
Software developer since 1986


About Christopher

No formal training in software development
WordPress developer for Canada’s largest news company
25 plugins in the WordPress repository


“I don't want to sell anything,
buy anything, or process
anything as a career.
Lloyd Dobler, Say Anything


What are we
going to cover?


Today’s talk is about ...

Money and what’s really important to get from WordPress
How to make a living from WordPress
How to proﬁt from WordPress
Learning from (and giving to) the community


What are you
doing wrong?
The misunderstanding of
most WordPress developers.


You are your own brand.

Build your knowledge base, build your community
Build your community, build your authority
Build your authority, increase your opportunities
Build your opportunities, achieve your goals


Money isn’t enough.
There’s more to building a living than money alone.


Let’s talk about sex.

Indulgence is about things you want, not things you need
Travel opportunities, eating in nice restaurants, etc.
Good WordPress developers can indulge in life


“Two years ago, I spent two months in
Europe and my income didn’t suffer”

Bill Ericson
@billericson
http://billericson.com

Let’s talk about money.

Security is about having the things you need in life
Knowing your mortgage is paid, food is on the table
Good WordPress developers can count on a pay cheque


“I tell my wife, we live in a home
that WordPress built.”

Chris Bavota
@bavotasan
http://bavotasan.com

Let’s talk about power.

Authority is about inﬂuence and the respect of your peers
Being conﬁdent isn’t being arrogant
Good WordPress developers can work from anywhere


“I had 3,000 views a day. I was shocked.”

Samuel Wood
@otto42
http://ottopress.com

“There’s always more to learn, even as a
core developer.”

Andrea Rennick
@andrea_r
http:/ronandandrea.com

How to Make a Living
with WordPress
Five ways to make a living with WordPress


“20,000 people make a living
from WordPress”

Matt Mullenweg
@photomatt
http:/ma.tt

19% of Alexa’s top 100,000
sites are on WordPress.


Work for the man.

Full time work as a WordPress developer
Startups, media and small ﬁrms often use WordPress
Offers steady income and security


Consulting is cool.

Consultants work as hired guns, not employees
Often work remotely from their own location
Bill 2x or 3x standard rate, but give up security


65,000,000 websites
run on WordPress.org


32,500,000 websites
run WordPress 3.2


Consulting is maintenance.

Monthly consulting helps make clients happy
Passive income is passive proﬁts
Solve small business pains, to create a proﬁt


32.5 million websites at $50/upgrade?
$1,625,000,000


Publish your expertise.

Write free tutorials to create authority and drive trafﬁc
Build an audience, help them learn to use WordPress
Offer free support in the WordPress.org forums
Publish paid PDF or video content to generate revenue


Sell your solutions.

Build free themes and plugins for WordPress.org
50% of trafﬁc to my site directly from WordPress.org
Create custom plugins as a consultant
Sell commercial themes and plugins as residual revenue


Create content for a living

Write tutorials on your blog, sell paid tutorials
Contribute to the Codex to raise your authority
Sell your technical writing to online magazines and papers
Design icons, themes and artwork for other bloggers


Advertise on your website.

Advertising with CPC or CPM models
Use afﬁliate links to promote suitable content
Advertise yourself
Know your market


“Know well what holds you back, and
what moves you forward”

The Buddha


AdSense Makes no sense.

Google pays me approximately $1.25 per click.
Generating $1.25 in ad sales per 1,000 visits
Afﬁliate company pays me $65 per signup
$21.67 in afﬁliate sales per 1,000 visits


Work Directly for WordPress

Become a core developer on WordPress
Work for WordPress.com and Automattic
Work for Matt Mullenweg, Audrey Capital etc.


The Community


The Secret to Success

Help edit the Codex, write great content for users
Volunteer in the forums, build strong relationships
Write free plugins and submit them to WordPress.org
Create themes for WordPress.org


The Secret to Success

Fix other developers plugins, it’s not a contest
Subscribe and follow great developers
Innovate.
Your time is valuable, contribute it


Three Easy Ways to Fail

Focus on selling yourself instead of helping others
Create conﬂict instead of creating great websites
Forget that WordPress is about the GPL license


Thank you, any questions?


WordCamp Detroit Presentation

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