Small business presentation about Bach to Rock

1. Successful Business Case
Studies

2.  Help the team become familiar with the
advertising trends and standards in the US
 Apply knowledge of these trends and
standards to how we approach marketing
 Allow team to engage in meaningful discourse
and develop an inquisitive culture

4.  Founded by Jeff Levin in
Maryland in 2006
 Combined the team's
sports concept to music
instruction
 Children trained in music
“display superior cognitive
performance in reading
skills compared with their
non-musically trained
peers.”
 Grown to six storefront
locations throughout
Maryland and Virginia,
with over 2,400 active
students
Source: http://www.sciencedaily.com/releases/2009/03/090316075843.htm

5.  2007 Revenue:
$302,162
 3-year growth:1000%
 2010 Revenue: $3.3
million
 Employees:129
 Employee growth:90
 Industry: Education
 Industry rank:#4
Source: http://www.inc.com/inc5000/profile/bach-to-rock

6. The B2R Method
 Learning to play music should be fun.
 Students feel motivated by playing
with their peers.
 Student's individual music instruction
should be supplemented by jam
sessions and playing in a band.
 A band builds teamwork, develops
social skills, fosters self-esteem,
promotes peer recognition, and leads
to lasting friendships.
 Students learn faster playing music
they like by applying the same
technical foundation.
 Students are motivated to learn from
when they see early results and have
an exciting, achievable goal.
 Toddlers and very young children are
introduced to music instruction,
rhythm, and motion supports
cognitive development, learning, and
motor skills.

7. Individual Sessions
 Private one-on-one lessons
in piano/keyboard, guitar,
bass, voice, drums,
woodwinds, brass and
many more
 Instruction is each week
for 30 or 60 minutes
 For children ages 7 and up
 Pricing (includes
instructional material; fees
paid at initial lesson)
 $42/half hour
 $76/hour

8. Semi-Private Lesson
 Small group (two- or
three-to-one) lessons in
piano/keyboard, guitar,
bass, voice, drums,
woodwinds, brass and
many more
 For children ages 6 and up
 Pricing (includes
instructional material; fees
paid at initial lesson)
 $28/half hour
 $50/hour plus instructional
material fees (paid at initial
lesson)

9. Group Class Details
 One hour classes
especially designed for
beginning keyboard,
guitar, bass, voice and
drum students. Classes
meet for 8-10 weeks,
are 60 minutes in
duration and the
maximum class size is 6
students.
 Tuition - $35/session
plus instructional
material fees (paid at
initial session)

10. The Band Program
 Band coaches work closely
with students and train the
bands during 60 minutes
session each week.
 Students are placed in
compatible bands
according to age and
ability
 Bands are usually
composed of four to six
players and a vocalist.
 Pricing - $35/hour plus
instructional material fees
(paid at initial session)

11. Camp
 B2R offers a multitude
of winter camps that
cover a wide range of
interests and skill
levels.
 Cost - $199-399

12. Rock City
 Real music education for your
3½ - 5 year old
 Dynamic musical and
movement-based activities
 Exposure to live instruments
and musically inspired story-
time
 Focus on foundational musical
concepts - Fast and Slow,
Sound and Silence, High and
Low and even singing and
playing Major Scales.
 45-minute classes once a
week.
 Tuition - $20/session plus
instructional materials fees
(paid at initial session)

13. Birthday Parties
 B2R Rock Birthday
Party ($35/child)
 B2R Early Childhood
Party ($250 for up to
15 children)
 B2R Karaoke Party
($350 for up to 15
children, $25 per child
for additional guest)

14. Battle of the Bands
 Held at the 9:30 Club in
Washington
 Divided into three divisions:
 High School Division
 Elementary School Division
 Middle School Division
 Members of the B2R Jam Band
program can register for $20
 Band must play two songs in
eight minutes
 $5/Ticket
 Bands will be evaluated on
musicianship, ensemble
precision, and stage presence by
a panel of experienced judges.

15.  Rock on!

16.  http://www.youtube.com/watch?v=VmvY7dO
Xl0w
 http://www.youtube.com/watch?v=xEUPwtgV
9lo
 http://www.beatrefinery.com/
 http://www.youtube.com/watch?v=PTGtk3ZS
En4&feature=youtu.be&hd=1
 http://www.b2rmusic.com/join-a-band
 http://www.youtube.com/watch?v=D9iwqk3V
OFk