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OUTLOOK FOR FUEL
 CELL VEHICLES IN
     EUROPE
What is consumer
acceptance of new
  technologies?
Toyota Prius sales
                                                                                                             3rd gen model
                                 1%                                                                             launched

                                           EU % sales             UK % sales                 World % sales
New vehicle sales percentage




                               0.75%



                                                               2nd gen model
                                0.5%                             launched




                               0.25%



                                 0%
                                   2000   2001   2002   2003      2004         2005   2006    2007   2008       2009
                                                                                                       Source: Toyota, OICA
Annual UK sales
       30,000                                                       1.5%

                      Hybrid          EV       % of total sales

       22,500                                                     1.125%



       15,000                                                      0.75%



        7,500                                                     0.375%



               0                                                     0%
                   2006        2007    2008   2009        2010

Source: SMMT
What future for
  FCEVs?
2050 projections
                 Petrol / Diesel   PHEV   EV         FCEV



            5%                                       5%
      10%
                                          26%

                                                               35%
25%
                         60%

                                               35%




                                                          Source: McKinsey & Co
“By 2015, three of the world’s
major automakers could produce
twenty to thirty thousand fuel cell
             vehicles”

                               Fuel Cell Today
2050 projections
           Petrol / Diesel   PHEV   EV          FCEV



       13.7m                                  13.7m
   27.3m                            68.3m

                                                       95.6m
68.3m
                  163.8m

                                      95.6m




                                                  Source: McKinsey & Co
Drivers for FCEVs
•   EU emissions policy

•   MoU between 8 major OEMs to commercialise
    FCEVs by 2015

•   Range anxiety amongst consumers - hindering BEV
    uptake. Additionally BEVs are not suitable for long
    distance or high motive power applications (e.g.
    haulage)

•   Experience delivered in LCVs reducing costs for
    consumer vehicles
Purchase price
       ICE      PHEV          BEV   FCEV

€40k


€30k


€20k


€10k


€0k
         2020          2030         2050

                                       Source: McKinsey & Co
Return-to-base fleets
•   Until a wide-scale hydrogen network is available only return-to-base
    operations will make sense.

•   Already uptake for forklifts in factories replacing electric lifters.

•   Recent study for Heathrow exploring potential for H2 base. Forklifts,
    baggage trollies, buses and taxis all take advantage of such a base and are
    suited to FCs. Considerable environmental impact reductions from
    implementation of H2 (sound, particulates, emissions etc.). Hamburg already
    has baggage trollies in operation & public hydrogen refuelling station.

•   Taxis are highly visible and will drive refuelling stations in city centres too.
    IE’s partnership with LTI and Peugeot-Citreon help drive this.
Fuel cell buses
• Clean Urban Transport for Europe trial
 • Fuel cell buses in 11 European cities
 • Extended by 1 year in 5 cities
• London RV1 route has 8 H buses in
                             2
  operation
• Also in Oslo, Milan, Bolzano, Aargau
BMW
Development focus
•   Near term focus on Hybrids and BEVs

•   Development of ConnectedDrive technology

    •   User interface and smart transport applications
        to improve urban transport efficiency

•   Long term focus on H2 in ICE

    •   Ancillary fuel cell for car electrics

•   Launch of sustainability-focused BMWi brand
Hybrids
• 2 hybrid vehicles for consumers today
• ActiveHybrid X6 and ActiveHybrid 7
• X6 to be discontinued due to poor
  consumer uptake
• Collaborating with PSA Peugeot Citroen to
  develop hybrid drivetrains. First products
  with new technology likely to be on market
  by 2014
Electric Vehicles
       MINI E - first BMW Group BEV
         95 mile range (real world)
            Trials began in 2009
  Followed by ActiveE with 200 mile range

    Development towards BMW i3 & i8
          Targeted launch in 2013
To be first series production consumer BEVs




                                             Image source: BMW and
                                                   (Creative Commons)
Hydrogen
• 745i Turbo
  • First H2 vehicle BMW developed
  • 1984 launch
  • Based on ICE
• Hyrdrogen 7
  • 2006 launch
  • Bivalent ICE system
  • Liquid H2 cryo-storage
  • Range on H2 of approximately 200km
  • 100 vehicles leased
  • Development stopped in 2009
• To date, no commercial vehicles have been
    released for sale
•   Future R&D focus on cryogenic storage of H2




                                                  Image source: Ori Neidich (Creative
                                                              Commons)
BMW & fuel cells

•   Development of PEM fuel cells since 1997 with UTC Power

•   Fuel cell hybrid 1 Series: 2 drive trains, ICE powering front wheel base, FC
    powering rear wheel base

•   Using stationary fuel cells to power plants in USA

•   Also using fuel cells in material handling equipment (forklifts etc.)

    •   Provided by Plug Power

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Outlook for fuel cell vehicles in Europe and analysis of BMW's activities

  • 1. OUTLOOK FOR FUEL CELL VEHICLES IN EUROPE
  • 2. What is consumer acceptance of new technologies?
  • 3. Toyota Prius sales 3rd gen model 1% launched EU % sales UK % sales World % sales New vehicle sales percentage 0.75% 2nd gen model 0.5% launched 0.25% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Source: Toyota, OICA
  • 4. Annual UK sales 30,000 1.5% Hybrid EV % of total sales 22,500 1.125% 15,000 0.75% 7,500 0.375% 0 0% 2006 2007 2008 2009 2010 Source: SMMT
  • 6. 2050 projections Petrol / Diesel PHEV EV FCEV 5% 5% 10% 26% 35% 25% 60% 35% Source: McKinsey & Co
  • 7. “By 2015, three of the world’s major automakers could produce twenty to thirty thousand fuel cell vehicles” Fuel Cell Today
  • 8. 2050 projections Petrol / Diesel PHEV EV FCEV 13.7m 13.7m 27.3m 68.3m 95.6m 68.3m 163.8m 95.6m Source: McKinsey & Co
  • 9. Drivers for FCEVs • EU emissions policy • MoU between 8 major OEMs to commercialise FCEVs by 2015 • Range anxiety amongst consumers - hindering BEV uptake. Additionally BEVs are not suitable for long distance or high motive power applications (e.g. haulage) • Experience delivered in LCVs reducing costs for consumer vehicles
  • 10. Purchase price ICE PHEV BEV FCEV €40k €30k €20k €10k €0k 2020 2030 2050 Source: McKinsey & Co
  • 11. Return-to-base fleets • Until a wide-scale hydrogen network is available only return-to-base operations will make sense. • Already uptake for forklifts in factories replacing electric lifters. • Recent study for Heathrow exploring potential for H2 base. Forklifts, baggage trollies, buses and taxis all take advantage of such a base and are suited to FCs. Considerable environmental impact reductions from implementation of H2 (sound, particulates, emissions etc.). Hamburg already has baggage trollies in operation & public hydrogen refuelling station. • Taxis are highly visible and will drive refuelling stations in city centres too. IE’s partnership with LTI and Peugeot-Citreon help drive this.
  • 12. Fuel cell buses • Clean Urban Transport for Europe trial • Fuel cell buses in 11 European cities • Extended by 1 year in 5 cities • London RV1 route has 8 H buses in 2 operation • Also in Oslo, Milan, Bolzano, Aargau
  • 13. BMW
  • 14. Development focus • Near term focus on Hybrids and BEVs • Development of ConnectedDrive technology • User interface and smart transport applications to improve urban transport efficiency • Long term focus on H2 in ICE • Ancillary fuel cell for car electrics • Launch of sustainability-focused BMWi brand
  • 15. Hybrids • 2 hybrid vehicles for consumers today • ActiveHybrid X6 and ActiveHybrid 7 • X6 to be discontinued due to poor consumer uptake • Collaborating with PSA Peugeot Citroen to develop hybrid drivetrains. First products with new technology likely to be on market by 2014
  • 16. Electric Vehicles MINI E - first BMW Group BEV 95 mile range (real world) Trials began in 2009 Followed by ActiveE with 200 mile range Development towards BMW i3 & i8 Targeted launch in 2013 To be first series production consumer BEVs Image source: BMW and (Creative Commons)
  • 17. Hydrogen • 745i Turbo • First H2 vehicle BMW developed • 1984 launch • Based on ICE • Hyrdrogen 7 • 2006 launch • Bivalent ICE system • Liquid H2 cryo-storage • Range on H2 of approximately 200km • 100 vehicles leased • Development stopped in 2009 • To date, no commercial vehicles have been released for sale • Future R&D focus on cryogenic storage of H2 Image source: Ori Neidich (Creative Commons)
  • 18. BMW & fuel cells • Development of PEM fuel cells since 1997 with UTC Power • Fuel cell hybrid 1 Series: 2 drive trains, ICE powering front wheel base, FC powering rear wheel base • Using stationary fuel cells to power plants in USA • Also using fuel cells in material handling equipment (forklifts etc.) • Provided by Plug Power

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