Presentation was given at the Council on Foundations STEPS conference in San Francisco on September 21, 2011. Community foundations are in a unique position where they cn be the voice for the community and delivering stories while innovating video. First, they will need to let go and let the community dictate the content.

4. Storytelling: History

9. Storytelling: Goes Digital

11. Gen Y now outnumbers Baby Boomers and 96% of them belong to a social network

12. If Facebook were a country, it would be the 4th largest in the world

13. Fastest growing segment on Facebook is 55 – 65

14. 1 Billion IPod app downloads in 9 months

15. 78% of people trust peer to peer recommendations. Only 14% trust advertising

16. YouTube is the 2nd largest search engine

18. BLOG Website

21. Storytelling: Back to where we began

22. Let’s Go to Video

23. Storytelling Tips In storytelling there are two basic building blocks, says Ira Glass:(1)The anecdote, a sequence of actions, a story in its purest form, one thing following from another (rather than just disjointed "facts"). (1a) Raise questions. Provide the "bait." The anecdote should raise a question right from the beginning. Implied in any question that you raise, however, is that you are going to answer it. Constantly raise questions and answer them. The shape of the story is that you are throwing out questions and answering them along the way. (2)The moment of reflection. What is the key point? What does this all mean? It is not just a series of facts/events. Many people get the first part, they tell an interesting sequence of events, but in the end it fails because it doesn't say anything new, it did not have meaning. And sometimes people have the reflection part and the question is clear in their mind, but they fail to put it in a sequence that compels people to follow and engage.

24. Tip: Others Tell Your Story How about those impacted?

26. Don’t end at the endings

27. Remember to remind

28. Don’t forget the villain

29. Honor the inevitable

33. Imperfection makes you feel life

35. Going Further Promotion Through Others

36. Going Further Interview Interesting People

37. Going Further Video Talk About Interesting Things

38. Going Further Video Get Yourself on a Show or Start One