Content: Competence Profile VR-Professionals Market Segmentation Industries Countries & Regions

1. Areas of Application for VR-Professionals
© Competence Centre for Virtual Reality and Cooperative Engineering w. V. – Virtual Dimension Center (VDC)
Dr.-Ing. Dipl.-Kfm. Christoph Runde
Virtual Dimension Center (VDC) Fellbach
Auberlenstr. 13
70736 Fellbach
www.vdc-fellbach.de
Areas of Application for VR-Professionals

2. Segmentation Countries & Regions ConclusionCompetence Profile IndustriesCompetence Profile
Competence Profile VR-Professionals
Virtual Reality (VR) is a cross-sectional
technology, and the competencies of VR
professionals can be correspondingly diverse:
Computer science (languages, 3D, ...)
Software engineering
(Multimedia) Hardware
Image: VDC
Which HCI forVR?
2
(Multimedia) Hardware
Cognitive psychology
Human Computer Interaction
Knowledge of specific fields of application
and / or industries (aerospace, mechanical
engineering, automotive, ...)
Image: Visenso
Image: Fh-IAO
Stereo projection, Tracking
Virtual inspection
Stiftskirche

3. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Segmentation labour market
1. Segmentation level:
Research vs. Economy
Technology vs. Usage
Economy Research
Technology Software, hardware, Human computer
Segmentation
3
Technology Software, hardware,
(development)
processes
Human computer
interaction, human
machine interaction,
collaboration, …
Usage Application fields, industries
Neighboring fields CGI, Games,
3D detection, …
-

4. Segmentation Countries & Regions ConclusionCompetence Profile Industries
VDC- market segmentation
2. Segmentation level:
Technologies
providers
Engagement of immersive VR
specialists is not widespread
on a large scale
Hardware Software
Augmented Reality Hardware 3D Data converter
Autostereoscopic displays 3D Configurators
Input systems 3D Models & Textures
Eye Tracking Acoustics & Auralisation
Graphic cards Animation
Haptic Hardware Augmented Reality
HDR Displays GIS
Head Mounted Displays Collision detection
Motion Capturing systems Cooperative VR systems
Segmentation
on a large scale
4
Motion Capturing systems Cooperative VR systems
Multitouch systems Immersive Virtual Reality
Projection screens Web 3D Software
(Stereo-) Projection systems
Projection desks
(Stereo-) Projectors
Stereo glasses
Stereo displays
Cameras
Tracking systems
Volumetric displays

5. Segmentation Countries & Regions ConclusionCompetence Profile Industries
VDC – market segmentation
2. Segmentation level:
Application fields vs. industries
(lie across to each other)
Industries Application fields
Plant Engineering Safety at work
Automotive Education, training
Building trade Automation, robotics
Mining & Geology Documentation
Edutainment Geometry, Digital-Mock-Up
Energy & Environment Design
Culture (Archaeology, …) Marketing, Sales
Segmentation
5
Culture (Archaeology, …) Marketing, Sales
Aerospace Material flow, logistics
Mechanical Engineering Manufacturability
Medicine & Biology Service, maintenance, repair
Commercial vehicles Flow, fluidics
Rescue Services Structure, crash
Rail vehicles Usability, ergonomics
Shipbuilding
Textile
Defence technology

6. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Plant Engineering
VR as an integration platform
VR as a communication platform
Documentation & knowledge management
Basic engineering
Authority planning
General construction
Variant planning
Virtual inspections
Image: VRMMP
Visualization refinery
Industries
Virtual inspections
Failure & accident considerations
Construction support
Detail engineering
Simulation in 3D models
Ergonomics, usability, NVH
Safety technology, accident prevention
Construction & retrofit
Commissioning
Training and qualification
AR process support in operation
Revamp & revision
6
Image: Scantec-3D
Image: HLRS
Mixed data processing
scan-construction
Flowinturbine

7. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Automotive
Virtual design prototypes: design,
aesthetics, materials
Digital Mock-Up, Virtual Mock-Up
Analysis simulation data structural
mechanics
Stiffness, shock loads, vibrations,
crash, airbag
Analysis simulation data fluid
mechanics
Outer flow, aerodynamics, uplift
Usability testing,
understandability, ergonomics
Manufacturability of all
manufacturing processes
Assembly and disassembly
Logic, control, mechatronics, HiL
Service, maintenance, repair,
operation
Planning assembly systems
Workplace design
Image: ESI
Demounting examination
Industries
7
Outer flow, aerodynamics, uplift
and resistance
Heat exchanger, simulation of the
cooling module
Electromagnetic fields, hydraulics,
emission propagation
Charge change, manifold,
catalyst, combustion behavior
Air conditioning, airflow, vehicle
interior
Thermal design, thermal analysis,
defrost analysis
Workplace design
Automation technology, robotics
Material flow systems, logistics
Qualification, safety technology &
safety at work
Factory planning, plant
engineering
Documentation
Image: Industriehansa
Image: Lightshape
Assembly planning,
determination oftarget
times
Interior rendering

8. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Digital inventory, building in inventory
Mixed data processing
Building data modeling (Building
Information Modeling)
3D visualization
VR as an integration and
Image: Scantec-3D
Laser scan recording
Building trade & Architecture
Industries
VR as an integration and
communication platform
Virtual planning
Infrastructure planning, media systems
Planning general construction
Parametric and semantic engineering
3D simulation climate, light
Virtual sampling, virtual inspections
8
Image: KOP
Image: Visenso
Discussion construction
projects
Planning urbandistrict

9. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Mining
Orientation planning: VR-based prospection
3D analysis exploration data
Comparison of mining methods
Safety technology: escape concepts,
protective measures
Mining planning
Image: CSIRO
Minesurveyor
Industries
9
Mining planning
Material flow: flow rates, bunker systems
Infrastructure planning: weather / electrical /
mechanical engineering
Technical planning: device selection, total
integration
Commissioning: employee training
Training maintenance
Training control technology
Image: TU Dresden
Image: Fh-IPA
Training simulator
mining machines
Strutssimulator

10. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Training
Entertainment
Transfer of knowledge
Safe scenario testing
Therapy Image: Tridelity
Illustration skeleton
Edutainment
Industries
10
Image: Visenso
Image: Visenso
Cyberclassroom
inuse
Lesson„Electrical fields“
inCyber classroom

11. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Power plant planning
Route planning
Citizen participation
Landscape
Optimization of combustion processes
in power plants and engines
Image: VDC
Visibility analyzes
windpowerstations
Energy & Environment
Industries
in power plants and engines
Flow optimization of power plant
turbines and feeders
Enhancing aerodynamics of vehicles,
aircraft
Design of lightweight components
Optimization of energy consumption
of production technology
11
Image: KOP
Image: Visenso
Infrastructure, air
conditioning
Windsimulation
withskyscraper

12. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Culture
Heritage visualization
Virtual reconstruction
Digital archaeology
Virtual reality installations in the
exhibition context
Virtual reality in the museum
Image: Visenso
Museumin
Virtual Reality
Industries
12
Virtual reality in the museum
Museum in VR
Image: Rems-Murr-Kreis
Image: Uni Köln
Virtual worlds
Visualization
Amphitheater

13. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Product development
Product design
Design studies
Cockpit evaluation
Simulation in product development
Manufacturing planning
Aerospace
Image: Barco
Training simulator
airporttower
Industries
13
Manufacturing planning
Factory / assembly planning
Manufacturing processes
Telepresence / teleoperation
Process support via AR
Training inspection & maintenance
Flight simulators
Analysis of simulation and
measurement data
Visualization of large amounts of data
Image: ESI
Image: Fh-IPA
Development ofan
airplane
Assembly planning
airplane

14. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Mechanical Engineering
Image: ESI
Development machine
Industries
Virtual design prototypes: design,
aesthetics, materials
Digital Mock-Up, Virtual Mock-Up
Analysis simulation data structural
mechanics
Stiffness, shock loads, vibrations,
crash, airbag
Analysis simulation data fluid
mechanics
Logic, control, mechatronics, HiL
Service, maintenance, repair,
operation
Disposal
Planning assembly systems,
workplace design, robotics
Automation technology,
material flow systems
Planning logistics
14
Image: Visenso
Image: Fh-IPA
Development casting
tool
Factory planning
mechanics
Heat exchanger, simulation of the
cooling module
Emission propagation
Thermal design, thermal analysis
Mountability and demountability
Usability testing:
understandability, ergonomics,
usability
Manufacturability of all
manufacturing processes
Planning logistics
Qualification
Safety technology & safety at
work
Equipment design
Factory planning
Documentation

15. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Medicine
VR-based diagnostics
Analysis of 3D data from
volumetric methods
Analysis simulation strength /
stress calculation
Analysis simulation
kinematics, multibody systems
Analysis simulation flow,
Digital atlases
Training endoscopic
procedures
Training surgical activities
Training processes/
procedures
Training equipment
technology
Image: Visenso
Flowsimulation
aneurism
Industries
Analysis simulation flow,
fluidics
Planning intervention:
processes, routes, irradiation
Intraoperative support
Navigation support
Extended surgical field of view
Tele-medicine
Telepresence with VR
Rehabilitation: motor skills,
psychiatric therapy
15
technology
Workflow and arrangement
planning
Molecular design / drug
design
Simulation process
technology
Simulation of active
ingredient diffusion
Strength calculation
biomaterials
Image: HS Bern
Image: Lumographics
Simulation
osteosynthesis
3Dconfigurator
surgeryequipment

16. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Commercial vehicles
Virtual development
Styling, design, interior
Calculation visualization
Ergonomics
Testing assistance systems
Testing human-machine interface
DMU and Servicablility
Image: RIF
Training simulator
harvester
Industries
DMU and Servicablility
Factory planning
Assembly planning
Designing manufacturing processes
Training
Driving and operation
Service
Marketing & Sales
Variant management
Sales configurators
Tele-applications
Entertainment
16
Image: TU Dresden
Image: HS Mannheim/John Deere
Design
information interface
excavator surface mining
Design-Review
agricultural machine

17. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Rescue services
Virtual safety analysis of existing buildings
Virtual safety analysis of existing plants
Safety planning
Simulation weather scenarios
Simulation fire
Simulation flooding
Image: Visenso
Smoke spread inthe case
ofadomestic fuel
Industries
17
Simulation flooding
Simulation of pollutant spread
Signs
Escape routes, emergency exits
Blockades escape routes
Training incident diagnosis and correction
Training and assessment rescue teams
Disaster reconstruction
Image: HS Mannheim
Image: VRMMP
Accessibility inspection
fire-fighting vehicle
Analysis incident

18. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Styling review
Design reviews
Data integration and verification
Training
Presentation of simulation / calculation results
Virtual prototyping, decision-making
Rail vehicles
Image: Visenso
External appearance
highspeed train
Industries
18
Virtual prototyping, decision-making
Variant consideration
Installation examinations
Kinematic analysis
Ergonomic studies
Project controlling
Examination maintainability
Manufacturing planning
Assembly planning
Presentation
Image: ESI
Image: Lumographics
Virtual Mock-Up
Configuration interior

19. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Shipbuilding
Virtual development
Construction
Styling, design, interior
Calculation visualization
Ergonomics
Assembly planning
Image: ESI
Virtual mock-up
ship
Industries
Assembly planning
DMU and servicablility
Designing manufacturing processes
Testing human-machine interface
Training simulators
Port planning
Shipyard planning
Service
Marketing & Sales
19
Image: Barco
Image: Visenso
Training simulator
ship´s bridge
Pollutant spread
drilling rig

20. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Textile
Physical simulation
Structural simulation
Flow simulation
Simulation of textile lighting effects
Virtual development
Digital design fashion
Design evaluation fashion
Image: WurzelMedien
Fashion visualization
Industries
20
Design evaluation fashion
Textile machine engineering
Simulation handling technology
Process simulation
Machine design
Virtual training
Digital presentation of textiles
3D illustration for print, film, web
Virtual sell-in
3D at the point-of-sale
AR magic mirror
Haptic representation of virtual textiles
Image: reden
Image: RTT
Web simulation
Leather & textiles in the
vehicle interior

21. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Product development
Manufacturing planning
Training simulators for the teams of
weapon systems
Battlefield simulators
Scenario simulations
Defence technology
Image: ESI
Development ofatank
Industries
21
Scenario simulations
Night vision simulation
Image: HLRS
Image: Barco
Aerodynamics
helicopter
Training simulator
helicopter

22. Segmentation Countries & Regions ConclusionCompetence Profile Industries
Countries & Regions
Mechanical Engineering Aided Design
Market Europe 2007
A lot in D-A-CH
A lot in francophone countries
Countries & Regions
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Image: Revenue shares for MCAE software in Europe by language areas
[Source: 01consulting: MCAE Market Europe 2007, Paris, 2007 ]
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23. Segmentation Countries Regions ConclusionCompetence Profile Industries
Countries Regions
Company sizes Germany
Many small and
medium-sized
companies: 92%
Countries Regions
Image: 3D companies grouped by their size [Source: Prognos AG, Fraunhofer-Institut für graphische
Datenverarbeitung , MC Marketing Consulting: Marktperspektiven von 3D in industriellen Anwendungen“, 2012]
23

24. Segmentation Countries Regions ConclusionCompetence Profile Industries
Countries Regions
Company sizes
Germany grouped by
revenue
(same statement as
before: many KMUs)
Countries Regions
Image: 3D companies grouped by their size [Source: Prognos AG, Fraunhofer-Institut für graphische
Datenverarbeitung , MC Marketing Consulting: Marktperspektiven von 3D in industriellen Anwendungen“, 2012]
24

25. Segmentation Countries Regions ConclusionCompetence Profile Industries
Countries Regions
A lot in Bavaria, Baden-
Wuerttemberg and
North Rhine-Westphalia
Countries Regions
Image: Distribution of the companies on the federal states Source: Prognos AG, Fraunhofer-Institut für graphische
Datenverarbeitung , MC Marketing Consulting: Marktperspektiven von 3D in industriellen Anwendungen“, 2012]
25

26. Segmentation Countries Regions ConclusionCompetence Profile Industries
Countries Regions
VR large installations grouped
by federal states
Baden-Wuerttemberg is
leading, followed by Bavaria
and NRW
Countries Regions
Image: Number of VR large installations (CAVE, Powerwall,
etc.) in a national comparison [Source: VDC]
26

27. Segmentation Countries Regions ConclusionCompetence Profile Industries
Conclusion
Diverse application fields visible
Labour market for immersive VR specialists very small; much larger for
designers, calculators, 3D artists
Often contextual knowledge is very important (the industry-specific
application knowledge)
Necessary qualification has changed a lot from the universal craftsman
Conclusion
Necessary qualification has changed a lot from the universal craftsman
(90s) to
o Application specialist who can operate the laboratory
o Technologists (at the system supplier)
27

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© Competence Centre for Virtual Reality and Cooperative Engineering w. V. – Virtual Dimension Center (VDC)
Virtual Dimension Center (VDC) Fellbach
Auberlenstraße 13
70736 Fellbach
www.vdc-fellbach.de