Infocomcy 2017 My presentation for the Social Media Panel. 2nd Day: Digital Economy: Unleash the power of Social Media http://www.infocomcy.com/

1. InfocomCy 2017
Social Media & Brands. Missed
Opportunities
Christos Kyliakoudis
Managing Director
Bazaraki Ltd

2. Do Social Media & Brand cooperate
effectively?

3. Brand & Social Media
Brand Social Media

4. Brand & Social Media
Foundations - Brand
Building - Social Media

5. No Brand & Social Media
Social Media

6. Brand & No SM
Brand Social Media
No real value

7. Brand & No SM

8. Business case A
• E-commerce or Marketplace business
• Shareholders believe in social media
• Invest in social media
• Do not believe in Brand dev.

9. No Brand & Social Media
Social Media

10. Business case B
• E-commerce or Marketplace business
• Shareholders believe in Brand dev.
• Do not believe in social media - Why?

11. Brand & No SM
Brand Social Media
2%-4% Web. Visits

12. Opportunity
Visits
Social Media
~35%
Direct ~15%
Branded Search ~30%
Total ~80%
SM
Brand
Very low cost

13. Culture favours status quo

15. Culture favours innovation

16. Brand & SM - Old Relationship
Brand Social Media

17. Brand & Social Media new relationship
Social Media
Brand

18. They cooperate as an ecosystem

19. Thank you