Nike Vertical Relationship

Nike Vertical Relationship
A simplified example of Nike's Supply chain with the upstream portion focusing only on the
supplier for sneakers in figure 1 (Laudon and Laudon, 2017)
Vertical relationships refer to the traditional linkages between firms in the supply chain such as
retailers, distributors, manufacturers, and, parts and material suppliers (Coyle, Langley, Novack,
Gibson., 2012). There are 3 types of supply network relationships; Vertical integration, partnerships,
and market trading. The first example of a vertical relationship is spot trading. Spot trading is the
purchase or sale of a foreign currency, financial instrument, or commodity for immediate delivery
(Staff, 2017). It may also be known as cash trade. Spot trades are becoming more important to
companies as ... Show more content on Helpwriting.net ...
Vertical integration is a response to inefficiencies that arise when there is market power in both the
upstream and downstream markets. It then suggests that market prices will be more than the
marginal cost of production in both upstream and downstream markets as firms exercise market
power (Joskow, 2010). There can be backwards and forwards integration. Forward integration is
when a company is based at the beginning of the supply chain, but controls stages further down
from it. A business that is at the end of a supply chain but takes on upstream activities is known as
backward integration. Netflix is an example. They also manufacture content. (Amadeo, 2017)
Target is an example of a store which uses vertical integration. (Amadeo, 2017) It owns the
manufacturing, controls the distribution and is also the retailer. It can then offer a product as its own
brand name at a lower price. Business would find this important as they don't have to rely on
suppliers and are less likely to face disruptions. They can avoid labor disputes. Another reason
companies would vertically integrate is, so it has economies of scale. This allows the business to
produce in bulk for less. (Amadeo,
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Health And Good Food At New Zealand
The customer is a main thing from the business, without customer, the business will not run. As an
entrepreneur, we have to observe what the needs of the customers become. When we think about
societal changes, recognize that the customer's needs and wants evolve, with that evolution there is
an opportunity for the emergence of new ventures started by entrepreneurs, we also want to
anticipate societal change and recognize that entrepreneurs who anticipate such changes are going to
play a more successful role in entering and growing and scaling their new ventures in these space
(Green, 2015, p. 70). Nowadays, people more concern about their health, they start to exercise and
consume the health foods. New Zealand has struggling to reduce the obesity in adults and children.
Based on these conditions, we can evaluate the needs, wants and fears of the customer. Health and
good food become the answer to solving the problem that customer face like the risk of serious
health conditions that causing by eating habit of bad foods. With hydroponic products, people can
try to alter their consumption through foods to get a healthier life and longer life expectancy. The
target market is household, hotels and restaurants, the community of vegan and vegetarian people,
pregnant women who want to keep the pregnancy health and to people who more recognize about
make healthy meals as a lifestyle to become stay health.
C. Value Proposition To capture the issues that customers face, we have

Dhl’s American Adventure
DHL's American Adventure 1. DHL used several strategies for entering market of the United States,
they can be divded into corporate level ,business level and operational level strategies. For the
corporate level strategies, Globalization Strategies are adopted, DHL invests $1.2 billion in entering
the U.S. market. DHL is the largest express carrier in Europe with a 40% share, and the largest
international express carrier in Asia, also with 40%. There is a global economy now, all businesses
involved in foreign trade, world trade has to be transported, and DHL thinks that they have to be
everywhere for providing the transport. If DHL did not enter in the U.S. with a completed network,
it would be very difficult for them to hold ... Show more content on Helpwriting.net ...
DHL has a better situated in terms of air transport after completing the integration of Airborne Inc..
DHL is a company that capable to change, innovate, be flexible, adapt and learn. DHL changes its
focus to U.S. customers who want to cut costs by sending parcels overland rather than by air, it is a
case of changing itself to adapt the U.S. trend. Learning to employ and train staff as Starbucks can
show its capability of learning. Moreover, DHL provide personalized service to customer and it
becomes one of its most important competitive advantages. Focused Differentiation is used by DHL
to provide high perceived service benefits to selected market segment. It can be explained by the
case of Skechers USA Inc., "UPS and FedEx are more reluctant to go to remote locations. DHL will
just do it. If their driver has to sit in the parking lot and fill out the air bills, he'll do it." says Michael
Cardenas, Skechers'office services manager. All of the competitive advantages of DHL are best
suited to aa mature industry. In this mature industry, it is under Hypercompetitive conditions. As to
sustain competitive advantages, organization have to focus on ability to change, speed, flexibility,
innovation and disruption of market. DHL is an expert in express carrier, and all above–mentioned
competitive advantages of DHL are suitable in this mature industry with hypercompetition. There
are some weaknesses of DHL

Smithfield Food’s Vertical Integration Strategy
Smithfield food's vertical integration strategy 1. What are the most important elements of Smithfield
Food's strategy? 1. They chose the food industry – in particular the red meat sector. 2. Their core
business focus was on mainly pork, and beef to a lesser extent. 3. The company opted for an
aggressive growth strategy which is primarily based on amongst others a geographic expansion: o
They carried out 32 acquisitions since 1981. o They expanded into foreign markets – Smithfield
made acquisitions in Canada, France, Romania and Poland. Acquired meat processors in Poland and
Romania; including a hog farming operation in the latter country. 4. They followed a product
diversification strategy, in order to grow: 5. This resulted in ... Show more content on
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They saved local farms and brought jobs to this region. They also shouldered the risk of hog prices,
thereby protecting the farmers. Smithfield was also able to satisfy customer demands of better
products at lower prices. The local farming community showed their tacit support by their eagerness
to do business with Smithfield as there was a two year long waiting list in 1998 for farmers wishing
to enter into contract farming! o The company should be proud of its business model. A business
model refers to how and why the business will generate revenues, cover costs, and produce profits
and a positive ROE. Annual sales in 2006 of $11 billion from $1.5 billion in 1995 and an average
compound growth rate of 24% during the decade speak volumes. However attention is required in
addressing the following: Concerns from the industry observers on contract farming – more
specifically their "debt laden" nature Allegations of unfair labour practices– low pay/ low quality, in
addition the recruitment of migrant labour from Central or South America that may be open to
exploitation. Allegations of detrimental environmental practices – impact of concentrated cluster of
hog farms on the environment. Limited purchase of feed, machinery and fuel from local sources.
Although, trivial the issue of the "smell" in the air Essentially this business model was able to ensure
profitability and sustainability of the company, because economies of scale in

Supply-Chain Management
"SUPPLY–CHAIN MANAGEMENT" 1. GLOBAL COMPANY PROFILE:
VOLKSWAGEN 'S RADICAL EXPERIMENT IN SUPPLY–CHAIN MANAGEMENT
Volkswagen 's major suppliers are assigned space in the VW plant, but supply their own
components, supplies, and workers. Workers from various suppliers build the truck as it moves
down the assembly line. Volkswagen personnel inspect.
Volkswagen plant, however, VW is buying not only the materials but also labor and the related
services. Suppliers are integrated tightly into VW 's own network, right down to the assembly work
in the plant.
Because purchase costs in the auto industry exceed to 60% of the sales dollar, even modest
reductions in these costs could make Volkswagen's payoff substantial. The results are not ... Show
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OUTSOURCING
Transfer some of what are traditional internal activities and resources of a firm to outside vendors,
making it slightly different than the traditional make–or–buy decision. Outsourcing is part of the
continuing trend toward utilizing the efficiency that comes with the specialization. The vendor
performing the outsourced service is an expert in that particular specialty, and the outsourcing firm
can focus on its critical success factors – its core competencies.
5. SUPPLY–CHAIN STRATEGIES
For goods and services to be obtained from outside sources, the firm must decide on a supply–chain
strategy. One such strategy is the approach of negotiating with many suppliers and playing one
supplier against another. A second strategy is to develop long term, "partnering" relationships with a
few suppliers to satisfy the end customer. A third strategy is vertical integration, where firms may
decide to use vertical backward integration by actually buying the supplier. A fourth variation is a
combination of few suppliers and vertical integration, known as keiretsu. In a keiretsu, suppliers
become part of a company coalition. Finally, fifth strategy is to develop virtual companies that use

Company Analysis : Company Values And Vision
Company Values & Vision Vision – "Founded to formulate and manufacture the highest quality line
of hypoallergenic supplements available". Values To formulate and manufacture the highest quality
line of hypoallergenic supplements in the market. The industry leader in manufacturing excellence
and quality control within their product lines. Commitment to producing the most complete line of
research–based, hypoallergenic, nutritional supplements. Pioneer in the production of research–
based and clinically relevant formulas. Business Market Region(s) Pure Encapsulations was
acquired by Atrium Innovations in 2004. Atrium Innovations is headquartered in Montreal, Canada
and has offices and manufacturing plants around the globe. They are a vertically integrated company
with seven manufacturing facilities in the U.S., Canada, Europe, and Argentina. The company sells
products to healthcare professionals and consumers in more than 35 countries, primarily in North
America and Europe through its vast direct sales and marketing network. It also offers some contract
development and manufacturing services. Their production plant is located in Massachusetts,
however international shipping is available. Products/Services Roughly 390 products and several
forms of testing are offered. The products are manufactured in Sudbury, Massachusetts and are
tested by four independent testing facilities. Several of the products could be considered competitive
with Sanesco, such as

I Am My Name Is Shylee Baertich Essay
There comes a point in time when the best choice isit to just grow up. After all, eEverything grows.
People grow, and plants grow, and our knowledge grows. Tas well as theories grow and the
population grow and the dependency we have on the world we surly embody grows. Hello, I am my
name is Shylee Baertich, a proud FFA member whose homeuse is surrounded by nothing, but acres
and acres of crops. Which indeed, grow. So, I've always been surrounded by everything–agriculture
and yet, I have noticed when going to the city, skylscrapers growning out of the urban concrete
fields. also growing with something new: the trendy greenhouses growing vertically skyscrapers.
I've also heard the bickering about our limited amount and potential use of the land, and as an FFA
members we have been taught that by weyou already know that by 2050 agriculturist will need to
produce enough food to feed 9.7 billion people (www.fao.org). Our population is only ever growing
and it seems like our land acres continues tois shrinking. However, as agriculturist yearn for
innovative tactics they've have realized that the best choice it to just grow up.So perhaps our best
choice as innovative agriculturalist is to just grow up. In 2014, Dickson Despommier, had an idea
that would forever change the way we will envision farminged. Instead of traditionally farming
horizontally, plants would rather be stacked upon one another in a vertical form and do what plants
do best...grow up! (www.verticalfarms.com)

A Case Study On The Supply Chain System Of Zara Fashion
Fundamentally it is a discussion on the supply chain system of ZARA Fashion and also the
innovative strategies of supply chain system of ZARA clothing company also the competitive
advantageous they are enjoying while beating the competitors while Putting the lights on the ZARA
strategies and thinking styles of vertical and horizontal integration through which they are getting
the best outputs.
Therefore company enjoying the best competitive advantageous on its competitors as the
innovational strategies and especially the trained employees that are fully responsible to all out puts
which are ambling them not to depend on out sourcing's. while increasing the cash flow very swiftly.
ANSWER TO Q # 1
Detailed Explanations.
ZARA business model is distinctive and different from the other compared traditional models
because the company has several strategies that the other fashion retailers don't have , keeping the
big difference of out puts between the other and Zara outlets.
The main points is also the ZARA manage the strategy of distributions and in the same line of
actions and vertical integrations also , and they cut all the cost of outsourcing as well . Also as
ZARA has unique business model. Innovational models dies creative values and their products are
generally cheaper than others like IKEA and other brands as well and ... Show more content on
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Innovational models and the creative values and their products are generally inexpensive than others
brands and are highly successful to innovative other existing models in the

Managing A Business Model : Porter's Five Forces
Manage for Success – Two Companies Approach Porter's five forces provide a methodology to
evaluate the external markets. Its consideration of substitutes, threats and power of buyer and
supplier assists with the development of an integration strategy. A thorough analysis can isolate
attractive opportunities in support of building a profitable business model. These strategies can
leverage vertical and/or horizontal integration of new business entities. These entities are designed
to help with growing market share, increasing efficiencies and/or reducing costs. Online business
using the internet has experienced significant growth over the last two decades. According to the
Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16
million in 1995 to 2.9 billion in 2014. This world of interconnectivity has provided a way for people
all around the globe to communicate with one another in a real time format. The internet has
removed the distance between governments, industries, businesses and individuals. This
interconnectivity has helped to establish the foundation for a globalized community. The ease to
establish global boundaries have put new emphasis on the management of systems to support these
expanded markets and communications. This places an emphasis on leaders to virtually lead
organizations. It also places a new burden on the systems and processes to establish these links, set
direction, and monitor and manage

Vertical Farming In Canada
The concept of growing food in a 30 story high building, which takes up few square acres, to enable
people the potential to grow produce is absolutely fascinating. This concept can be related to that of
spatial scale as mentioned in a previous lecture. It is able to reduce the amount of land needed to
farm, yet still feed thousands of people. Not only that but it reduces scale in terms of imports. In
Canada, we do not have the outdoor climate year round to produce fresh produce, therefore in the
winter months we rely on imports from other countries to meet our demand. With vertical farming
technology it will be able to reduce the spatial distance of food production and food consumption
through promoting a more local way of getting groceries. ... Show more content on Helpwriting.net
...
It is able to provide these communities with better, healthier food that is produced within their cities.
This is very important, not only for social reasons, but for economic and environmental reasons as
well. In this case there is no need to invest in global imports which can be expensive especially
when the produce would then also have to be distributed from core regions to remote First Nations
communities. The vertical farms would also allow for a reduction in GHG's since they would not
have to be transported far distances. What also allows these farms to be more of a greener footprint
is the fact that these vertical farms, because they are indoors do not need to worry about common
pests and therefore using pesticides or other harmful, costly products. Vertical farms provide the
opportunity, not only to First Nations communities but urban centers as well, to local and potentially
organic produce all year. This can have a very positive effect on the social aspects of a community,
since they are working together, putting money back into their local economy, and becoming more

A Brief Note On Grupo Industrial Bimbo ( Bimbo )
Executive Summary Grupo Industrial Bimbo (Bimbo) has been successful as a baking company for
the past several years. With their focus on remaining positioned as just a "baking company," they
have acquired and partnered with several different companies to defragment the industry and expand
their product lines and capabilities. This paper will explore the current successful strategies that
Bimbo is utilizing, the threats that Bimbo is facing, and finally give some recommendations on
moving forward as a company. Bimbo has been successful over the past several years due to three
main strategic elements: analyzing the external environment, utilizing their best resources, and
vertically integrating parts of their supply chain. They have analyzed their external environment
through overcoming barriers to entry, utilized their best resources by engaging their human capital
and reinvesting in their factories to produce at a higher quality, and vertically integrated the flour
mill into their factories to ensure quality control and the protection of proprietary information.
Grupo Industrial Bimbo is also facing threats all around. These threats include changing
consumption habits, the switch from mom–and–pop stores to large supermarkets, and the
competitors in the baking and snacks industry. The consumption habits are a threat because
consumers are switching from largely processed, pre–packaged food to healthier, fresher options.
The switch from mom–and–pop stores to supermarkets

Apple Vertical Integration Essay
I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every
things from hardware to software, over to online services. It do all this to proof its products that
distinguish market from PCs to smartphones.
In this essay, I will discuss how Apple used vertical integration strategies, both backward integration
and forward integration to planning its competitive position within its industry.
First of all, vertical integration is when the company need to develop its business and expand it to
areas that are in different points on the same production channel like when a company owns its
supplier or distributer in order to get more control in a particular sector, as well as to increase profits
through greater ... Show more content on Helpwriting.net ...
We can say Apple vertically integrated because its four companies in one, so all key parts of the
supply chain under its controlling. It's a hardware company because its designs its own hardware, its
software company because its own and developed its software such as iOS operating system, Apple
is a service company because it prepare its products like the iTunes an iCloud also Apple as a retail
company it retails of its apps online through Apple Store. This is unlike Samsung used Google's
Android operating system in its cell phones.
Apple followed this approach, therefore all profit go to Apple and increase its income but also there
are disadvantages to this strategy when a company fails to keep their finances they are only
influence itself and that lead to loss more money.
Apple has followed both backward and forward integration for many reasons. To control its
manufacturing process of its hardware, to know its customers and to control innovation supply
chain. A backward integration target is to develop the inputs and that way give more control on
Apple's supply chain. Apple followed forward integration to increase its market share by changing
the method that following in distribution. For many reasons Apple decide to have own retail stores,
to increase its customers benefits and develop its

Pros And Disadvantages Of Vertical Farming : Advantages...
Introduction
Many communities in the northern portion of Canada's provinces and territories do not have access
to fresh produce (fruit and vegetables) year–round. Produce shipped to these locations is expensive
to transport, especially when items are out of season, and have a shorter shelf life due to additional
time spent in transport. Vertical farming is an urban farming technique used to maximize agricultural
output in a smaller area than traditional agriculture requires (Crops Review, 2015). Epting (2016)
supports the statement by stating that urban farming can yield up to five times the amount of
vegetables than traditional faming can using them same amount of land–base. Edible plants that
require a thirty–day maturity period using ... Show more content on Helpwriting.net ...
Natural lighting is the cheapest source of lighting, however, depending on the facility natural light
may not be sufficient for optimal plant growth and artificial lighting will be necessary. Even though
there are drought tolerant plant species, the majority do need regular watering so a water delivery
system must also be included in the design. Each system must also include a vertical containment
system where the plants will reach mature. To fully mature, plants need to be pollinated. In a
controlled environment, like vertical farming, pollination cannot occur naturally unless beehives are
part of the facility, so it must be done manually (K, 2011). This can be time consuming and many
individuals will be needed to complete pollination to ensure optimal plant growth and development
(K, 2011).
Both aeroponics and aquaponics can grow the same plants: tomato, eggplant, lettuce, kale, zucchini,
herbs, strawberry, and watermelon (Halais, 2015; SF Gate, 2017). One drawback of these systems is
that they cannot grow produce that requires underground growth (i.e. carrots, potatoes, beets).
Aeroponics
Background
Plants grown by aeroponics develop and mature on a growth medium (i.e. cloth material made from
recycled plastic bottles), without the presence of soil, and misted with water and nutrients
(AeroFarms, 2017). Figure 1.0 illustrates what AeroFarms (2017) aeroponic system with artificial
lighting looks like. Produce at Sky Greens

Clockspeed Summary Essay
Summary of Clock Speed: Winning Industry Control in the Age of Temporary Advantage by Charles
H. Fine Introduction In order to conduct a scientific study, you set a baseline then introduce changes
in order to understand the impact of the change. Unfortunately, the rate of change, or clock speed, in
many studies (human evolution as an example) is too slow for one person to have time to introduce
multiple changes and measure the results. Biologists have found by studying fruit flies (a rapid clock
speed with a life span of days rather than years), they can reach conclusions faster by studying
multiple life spans in a short amount of time. As with the fruit fly, some businesses also have a rapid
cycle making them a prime target for ... Show more content on Helpwriting.net ...
For example, if computer buying slows down, the demand for chips drops rapidly creating a large
drop for the manufacturers' equipment used in making the component. The author goes on to give
solid examples of how and why this effect is in place. The second law – clock speed amplification –
is in contrast to the first. As you get closer to the end customer of the supply chain, the clock speed
increases (Fine, 1998, p. 97). Computer software serves as a classic example. As computers become
more powerful, more feature rich software becomes the expectation. The result is a "race" to provide
more features to take advantage of the new power of the latest hardware. The end result is as supply
chain design may ultimately be the competitive advantage as much as the product it produces.
Supply chain design must now be part of the overall strategy for an organization rather than
something that "just happens". Using the supply chain design, market orientation (vertical vs.
horizontal) and industry clock speed, specifically fast ones, organizations may find an advantage in
their ability to concurrently design products, processes and capabilities (Fine, 1998, p. 127). When
companies do not consider supply chain design and engineering as a concurrent activity in product
design, they are setting themselves up for future issues. The author points out a similar relationship
between product

Contributions Of Industrialization
Industrialization was a time period where the process of manufacturing goods became easier
because of technological innovations. The changes during the Industrial Revolution contributed to
the rise of big business because industries wanted to expand their efforts. Industrialization assisted
manufacturing industries by making production more mechanized and efficient. Technological
innovations due to industrialization caused a rise of factories and employment opportunities in
America. The benefits of industrialization did not come easy; sacrifices were made which resulted in
unfair conditions for laborers. The rise of big business led to calls for the reform of industry because
monopolies were overthrowing other companies, which is unfair for these companies.
Industrialization led to the rise of big business, however it resulted in injustice.
As companies continued to gain high profits from their industrial endeavors, they wanted to grow
bigger and bigger. When companies realized that they were in control of all parts of their business
they could make the most profit; this is known as horizontal and vertical integration. John D.
Rockefeller, co–founder of the Standard Oil Company, "pursued a strategy that came to be known as
horizontal integration, in which a dominant corporation buys or forces out most of its competitors"
(Shi and Tindall 632). "Instead of depending upon the products or services of other firms, known as
middlemen," the company owns everything it needs in

Andrew Carnegie : A Hero Or A Hero?
Andrew Carnegie was Scottish immigrant who became one of the most famous businessmen and
was a self–made man during the Gilded Age in 1870's – 1900's. He grew up poor and worked as a
messenger for a local telegraph company until he was noticed by Tom Scott, the president of
Pennsylvania Railroad, who later become his mentor and made him the superintendent of his
company (Film). With the help of Scott, he later made a fortune in steel company. But, was Andrew
Carnegie a hero? Andrew Carnegie was a hero because of his business practices and his
philanthropy however he was not a hero because of his relationship with his laborers.
One of the reason Andrew Carnegie was a hero is because of his business practices. From 1875–
1888, he drove down the price of the production costs from $65 to $32 which is about 50% (Doc.
D). He was also pioneer of vertical integration. He buys the company that has supplies needed for
his steel. He owned Frick coke fields and mining company which are use some of the supplies need
to make steels. He controlled "the production process from raw material to manufacture and sale of
finished product" under the vertical integration (Doc.G). From the 1870's to 1900's, the increased of
the steel production in the U.S was about 10,000 tons and ⅓ of it were Andrew Carnegie's
production ( Doc. E). Business practices is one of the reason why he's a hero because with the
productions cost decrease, it offer the consumer to buy the steel at a cheaper price and

Vertical Farming : The Solution For Water Shortage
Tanner Gohl Professor Karen Fitts English 101 11/15/16 Vertical Farming: The Solution to Water
Shortage "If we do nothing, we shall all surely perish!" You have probably heard this phrase spoken
by many a doomsayer and have thought nothing of it. Dismissing it as folly, you content yourself by
believing that it is "Simply nonsense!" or more commonly, "It won't happen during my generation."
However, this view, when contrasted with our current situation, is detrimental to all of us. While it is
understandably difficult to accept the reality of the situation, the truth is that we are digging our own
graves. We are on the verge of environmental catastrophe with the nearest one being water and food
shortages, in addition to the mass extinction of life caused by rampant pollution. However, it doesn't
have to be this way. If we can change ourselves, if we can change our ways of life, we can co–exist
with our planet without selfishly destroying it. If we do not do this, there is no denying the truth,
"We shall surely perish." Now how can we combat these issues? Well, to do that we must first find
the root cause of the issues. While it is understandable that we may think the solution to water
shortage is simply to use less of it as the media would lead us to believe, the truth of the matter is
that we have plenty of freshwater. However, the water we do have is being polluted and inefficiently
used by our current environmentally unfriendly, modern agricultural practices. While hotly

Difference Between Zara And Operational Effectiveness
Operational effectiveness According to Porter, the reason so many firms suffer aggressive, margin
eroding competition, is because they've defined themselves according to operational effectiveness
rather than strategic positioning. Operational effectiveness refers to performing the same tasks better
than rivals perform them. Everyone wants to be better, but the danger in operational effectiveness is
in can be copied. At its heart Zara is building on a vertically integrated demand and supply chain,
while most other textile chains rely on outsourcing and cheap labor in China. It enables company to
short turnaround times and achieves greater flexibility, reducing stock to a minimum and
diminishing fashion risk to the greatest possible extent. ... Show more content on Helpwriting.net ...
While the model itself is often very easy to replicate, technology is essential to creating and
enabling novel approaches to business that are defensibly different than rivals and which can be
quite difficult for others to copy. The fashion market has changed considerably over the past few
decades. Fashion products, which used to be an elite consumption product and now, are mass
consumption market, are embodying what has been called "the democratisation process of fashion".
In the last years the fashion market has polarized. On the one hand there are producers and retailers
of premium products on a high price level offering luxury products. On the other hand the low price
young fashion producers, often foreign international operating chains like the Swedish chain H&M
(Hennes & Mauritz), the Dutch chain C&A(Clemens and August ), the Spanish chains Mango and
Zara or the American chain Gap. Zara is considered as an example of the relationship between
technology and strategic positioning. Inditex describes Zara in this way: "Zara is a high fashion
concept offering apparel, footwear and accessories for women men and children, from newborns to
adults aged 45. Zara stores offer a compelling blend of fashion, quality and price offered in
attractive stores in prime locations on premier commercial streets and in upscale shopping centers.
The in–house design and production capabilities enable us to offer fresh designs at out Zara stores
twice a week throughout the year. "Zara's target market is very broad because they do not define
their target by segmenting ages and lifestyles as traditional retailers do. Its target market is a young,
educated one that likes fashion and is sensitive to fashion. Today, people around the world through
various communication devices have more access to information about fashion.

Vertical And Vertical Types Of Vertical Farming
Vertical Farms– Vertical farming is a component of urban agriculture and is the practice of
producing food in vertically stacked layers or vertically inclined surfaces. Advantages of Vertical
Farming Minimum Input – Maximum Output Vertical Farming is a revolutionary approach to
producing high quantities of nutritious and quality fresh food all year round, without relying on
skilled labour, favourable weather, high soil fertility or high water usage. Vertical Farm Systems
growing cycles are consistent and reliable, allowing commercial growers to confidently commit to
delivery schedules and supply contracts. In a well–managed Vertical Farm System, there are no such
thing as 'seasonal crops ' and there are no crop losses. Vertical Farm Systems are fully enclosed and
climate controlled, completely removing external environment factors such as disease, pest or
predator attacks. It also means our farms are not dependent on fertile arable land and can be
established in any climatic region globally irrespective of seasonal daylight hours and extremes in
temperature. The use of high efficiency LED lighting technology ensures minimum power usage for
maximum plant growth. Computer management of photosynthetic wavelengths in harmony with
phase of crop growth further minimises energy use while ensuring optimised crop yields Greatly
reduced energy usage for climate control is the direct result of not requiring sunlight inside the
growing area which enables the use of high thermal

Gymnastics Springboard
The topic of this experiment is to determine which type of gymnastics springboard will give the
highest elevation. There are two types of springboards used in vaulting the traditional springboard
and the air board. Based on research the hypothesis states that if a gymnast jumps on an air board
then the height off the board will be higher than if jumping on a traditional springboard.
To begin with, the vault has been in the Olympics for men since 1896 and for women since 1952.
The vault requires a gymnast to run down a runway, jump on a springboard, and flip over the vault
table. The springboard is a very important piece in the vault. It is made up of a platform and springs
and is used to help get the gymnast up in the air. This experiment was chosen to determine if one
type of springboard gives and advantage over the other. ... Show more content on Helpwriting.net ...
Both the traditional and air springboards are widely used and sanctioned by USAG guidelines. The
traditional springboard uses up to six vertical springs while the air board uses up to 40 horizontal
springs. Gymnasts appear to defy gravity when they are doing their flips but it is really physics and
Newton's 3rd Law in action. When a gymnast jumps on a springboard the springs compress and then
decompress pushing the gymnast into the air. This is an example of Newton's 3rd Law of Motion
which states that "every action has an equal but opposite reaction"(tackk.com/c003hs). Before the
gymnast jumps on the springboard the board and springs have potential energy. When the gymnast
jumps on the springboard it turns into kinetic energy and causes the board to push the gymnast up.
The larger number of springs in the air board have more potential energy which leads to the
hypothesis that it will provide the greatest

Hsm 340 Week 8 Final Exam
HSM 340 Week 8 Final Exam
Purchase here
http://devrycourse.com/hsm–340–week–8–final–exam
Product Description
1. Question: (TCO 4) When would it make sense to use a flexible budget as compared to a forecast
budget?
2. Question: (TCO 7) Explain the difference between a horizontal merger and a vertical merger.
3. Question: (TCO 1) Describe the Outpatient Code Editor.
4. Question: (TCO 1) What is the primary provision of the EMTALA.
5. Question: (TCO 3) Use the following data to calculate the variances in problem. data Your
hospital has been approached by a major HMO to perform all their MS–DRG 470 cases (major joint
procedures). They have offered a flat price of $10,000 per case. You have reviewed your charges for
MS–DRG ... Show more content on Helpwriting.net ...
Question: (TCO 4) When would it make sense to use a flexible budget as compared to a forecast
budget?
2. Question: (TCO 7) Explain the difference between a horizontal merger and a vertical merger.
3. Question: (TCO 1) Describe the Outpatient Code Editor.
4. Question: (TCO 1) What is the primary provision of the EMTALA.
5. Question: (TCO 3) Use the following data to calculate the variances in problem. data Your
hospital has been approached by a major HMO to perform all their MS–DRG 470 cases (major joint
procedures). They have offered a flat price of $10,000 per case. You have reviewed your charges for
MS–DRG 470 during the last year and found the following profile: The HMO in the above example
has indicated that their doctors use less expensive joint implants. If this less expensive implant is
used, your medical supply charges would be reduced by $2,000. What is the estimated reduction in
variable cost?
6. Question: (TCO 2) Explain the difference between the accrual basis of accounting and the cash
basis of accounting.?
7. Question: (TCO 2) What are the double–entry accounting system and the duality concept? How
are they related?
8. Question: (TCO 5) Define an annuity.
9. Question : (TCO 5) What avenues are available for for–profit healthcare providers to increase

their equity position?
10. Question: (TCO 6) Describe the two major components of a working capital management

Pros And Cons Of Netflix
Monopolies
Embry Riddle Aeronautical University
James Coward Abstract Most Americans tend to put very little thought into the companies that
supply them with their goods and services, however, even less tend to think about how those
companies have a monopoly on the market and what affect that has on small businesses and local
producers and consumers. Aside from the game of Monopoly, few people have had any real desire to
control a market or hold a majority of the shares in a particular sector; these following companies
have a monopoly on their respective markets and it is typically taken for grated by the general
population. Luxottica is the biggest manufacturer of glasses in the world. Netflix is working on
becoming a monopoly based on how often people tend to utilize their services over traditional ...
Show more content on Helpwriting.net ...
A lot of people rely on them without even realizing it. Some of the cons of monopolies include price
fixing that is associated with a monopoly being able to set whichever price they choose for a product
or service simply because the law allows them to do so and there is no viable substitute that can
compete with the monopoly company's product. As has been stated multiple times, monopolies
control the market and are able to provide inferior goods if they so choose at the standard rate.
Monopolies are able to reduce operating costs while keeping prices fixed or elevated. Competition
typically breeds innovation. Companies are searching for the newest and greatest product that will
continue to keep them on top of the market. When a monopoly has a grip on a market, the need to be
innovative and appealing to their customers can quite often disappear. Until the next generation of
technology comes around that allows customers to have an acceptable substitute for the monopoly's
product, customers can be stuck with inferior technology for much longer than is

Wendy's Apple Swot Analysis
SWOT Analysis of Wendy's International, Inc.
It is accepted that the vast majority of organizations are currently competing against merciless
competitors in the global markets that witness integrations and unions under the umbrella of
globalization. One sector that witnesses unbearable competition is the fast food industry in which
global brands leave almost opportunities for new entries. Wendy's International, Inc. is one of the
fast food chains that found its path into the fast food market in the middle of the last century. To be
able to compete effectively, it is essential that Wendy carries out an analysis for its business
environment to understand the various contributors to its existence in the market. One of the most
well–recognized ... Show more content on Helpwriting.net ...
Steve jobs the CEO of Apple, thought that implementation of forward vertical integration is one of
the most significant tactics that grant Apple a leading competitive position. No doubt Apple has too
many competitors, but forward vertical integration has been realized as a tool that distinguishes
Apple from others. It has been decided that the less Apple depends on others the more competitive
they are. This made Apple possess their operating system. Apple could successfully get rid of the
middle man. This means they distribute their own products through their Apple retailers that do exist
all over the world. Through making use of the forward vertical integration, Apple assures that their
some of the products entirely controlled by them from to bottom. Apple distinguished itself from
existing rivals (Lyons,2010).Another thing that Apple benefited from forward vertical integration is
that Apple could gain a marvelous competitive position in the global market. This is attributed to
fact that Apple became four companies in one. Apple includes four diverse companies. It's a
hardware company, a software company, a services company, and a retail company. Being a retailer
makes them control prices of their sales. This adds a competitive edge to Apple (Bajarin,

Zara's Case Study
1. What is Zara's value Proposition? How does it differ from its Competitors?
"Zara has pioneered leading–edge fashion clothes for budget minded young adults through a tightly
integrated vertical structure that cuts delivery time between a garment's design and retail delivery to
under three weeks (against the industry norm of three to six months)" (Grant, 2010, p.212)
According to Clayton Christensen in order to process you Value Proposition you must look at the
following (Harvard Business Review)
Zara's value proposition is that it offers its customers cutting edge fashion at very affordable prices.
It actively seeks out what styles are "hot" in the fashion world. After Zara has identified the latest
trend it can have the ... Show more content on Helpwriting.net ...
4. Marketing & Sales:
Zara broad offering meets its customer's demands quickly. This is due to management's almost
instantaneous response to changes in customers' needs (Ghemawat et al, 2006).
Zara's prices consider the cost of exporting and market conditions of the store's location (D'Andrea
et al, 2003) instead of the traditional application a cost plus margin.
Zaras inventory turnover is higher than their direct competition (at 10.67% versus H&M at
6.84%) (D'Andrea et al, 2003). Constantly changing stock encourages sales and increase the average
visits to stores per customer (Kotler et al, 2009).
5. Service:
Traditional supply chains take a supplier centric/push view with a focus on what a business is trying
to sell rather than a focus on customer's demands (Kotler et al, 2009). Zara's supply chain adopts a
vertical structure which is mainly demand driven with cycle times being kept to a minimum which
allows information to be acted upon quickly (Grant, 2011).
Zara's Supporting Activities (4)
1. Infrastructure
Zara IT supports the interaction between the different departments throughout the entire company.
2. Human Resource Management (HRM)

Zara focus on HRM is evident in their hiring of newly graduated designers with fresh ideas and
energy from the local areas.
3. Technology
Highly

Case Study Of Hitachi, Ltd.
Hitachi, Ltd. follows the principle of Centralization as it is a Japanese firm and the Japanese are
very peculiar about the chain of commands or the levels of management that is to be followed in an
organization. But this is somehow changing because of the changing business dimensions all around
the world. So, as to remain in the market, it is required to respond and react accordingly to the
market and make some changes in the organization principles for easy global operations. Autonomy
in management basically means allowing a great deal of freedom to make choices in the workplace.
A manager who grants an employee autonomy generally outlines the goal of a project but allows the
employee to decide the best way to achieve that goal. So, in Hitachi, ltd. was less earlier but due to
certain changes in the business world and global operations this firm has also lead to give freedom
and provide autonomy. SIGNIFICANCE OF KEY POSITIONS Hitachi, Ltd. Furthers Strategy to
Become the World's Most Innovative Information Solutions Company HDS Announces New Roles
for Several Key Executives CEO Jack Domme Appointed as Corporate Officer of Hitachi, Ltd. New
COO, Global Sales, APAC Sales and Global Verticals Positions Named EVP and GM Randy
DeMont Retiring After 12 Years and Many Successes at HDS SANTA CLARA, ... Show more
content on Helpwriting.net ...
This includes driving business planning, defining solutions requirements and coordinating R&D
plans for the company's key vertical markets including health and life sciences, communications,
media and entertainment, and oil and gas, among others. In addition, he will serve as the company's
key interface with Hitachi, Ltd. in identifying synergies and maximizing opportunities for alignment
to drive revenue growth and

Andrew Carnegie and John D. Rockefeller: Captains of...
Andrew Carnegie and John D. Rockefeller; Captains of industry, or robber barons? True, Andrew
Carnegie and John D Rockefeller may have been the most influential businessmen of the 19th
century, but was the way they conducted business proper? To fully answer this question, we must
look at the following: First understand how Andrew Carnegie and John D. Rockefeller changed the
market of their industries. Second, look at the similarities and differences in how both men achieved
domination. Third and lastly, Look at how both men treated their workers and customers in order
achieve the most possible profit for their company. Let us first look at Mr. Andrew Carnegie.
Carnegie was a mogul in the steel industry. Carnegie ... Show more content on Helpwriting.net ...
Although Carnegie liked to be the tough businessman, he was not a monopolist and did not like
monopolists. On the other side of the pool, Rockefeller was dominating the oil industry with no
mercy. He believed in primitive savagery in the world of business, where only the fittest survived.
He helped coin the term 'ruin or rule.' Rockefeller had a great belief in ruthless business, yet
Carnegie did not. But in the end both had the most successful companies in their industries.
Although their industries were booming, customers and workers felt the cruel and harsh treatment
the two leaders had to offer. Rockefeller treated his customers as Carnegie treated his workers, cruel
and harsh. Rockefeller wanted desprately for every company to buy his product. He would use
ruthless tactics such as start his own chain of grocery stores to put local merchants out of business if
they did not buy from his standard oil company. Carnegie dealt with his customers better than
Rockefeller did but Carnegie dealt with his own workers like ants on an ant farm. Carnegie treated
his workers as nothing; he gave them nothing but a cold lack of diplomacy and consideration.
Carnegie encouraged rivalry amongst his workers for he thought it helped turn a better profit. These
rivalries became so important to the workers that many involved would not speak to each other for
years. Although both Carnegie and Rockefeller used tactics that may have

Corporate Level Strategies
Corporate Level Strategies Kinds of Grand Strategies: * Stability Strategies * Growth Strategies *
Retrenchment Strategies * Combination Strategies Stability Strategies The basic approach is
'maintain present course: steady as it goes.' In an effective stability strategy, companies will
concentrate their resources where the company presently has or can rapidly develop a meaningful
competitive advantage in the narrowest possible product–market scope consistent with the firm's
resources and market requirement's Types of Stability Strategies * No change strategy: * Firms
adopting this strategy maintain the same level of operations * Small business firms desire
satisfactory level of operations rather ... Show more content on Helpwriting.net ...
* Forward integration took place at Modern Suiting when it diversified into worsted suiting. With an
investment of Rs.7 crore, it acquired sulzer looms, sophisticated fabric processing facilities and
other sophisticated equipments to manufacture a premium terry wool suiting with the brand name
'Amadeus'. * Backward integration at Modern Woolens involved a collaboration with Schild of
Switzerland for wool processing, combing, and woolen tops which are necessary for the production
of woolen textiles. In this manner, a number of backward and forward linkages were being
attempted within the Modern Group with the objective of raising the turnover to Rs.250 crore by
1992. Horizontal Integration * When an organization takes up the same type of products at the same
level of production or marketing process, it is said to follow a strategy of horizontal integration *
For Eg.: When a luggage company takes over its rival

Future Objectives Of The Future Objectives Of IKEA
Future objectives
IKEA to maintain their leading position will keep diversifying their products offerings always based
on the "democratic aesthetic". They will continue offering aesthetic, quality and low–priced
products. Moreover, they will expand IKEA concept by opening new to stores to make their
furniture available for everyone. For instance, from now to two years IKEA planned to make
available to 80% of French population a store at less one hour of road. They will focus at developing
its online activities to compete with the pure players. Now, most of their products are available on
the IKEA website. The group has developed the "click and collect", which is available in mostly
stores. To accelerate the e–commerce transition IKEA planned to integrate external operators ...
Vertical integration that managed IKEA is to have 30%–50% lower prices than traditional
distributors and strengthen their differentiation advantage.
The firm's forward integration is about integrating the supply chain downstream. Therefore, many
IKEA distributors have IKEA as their unique or principal customer.
Yet, the most important form of integration of Ikea is the backward integration in order to expand
their businesses and increase profits. Indeed, the firm has purchased a forest to have better control
over their supply chain. Owning this forest twill help them enhance the product quality in its core
business and avoid pauses in the supply chain. In addition, it will help them overcome
environmental issues.
Moreover, the vertical integration helps them improving their scheduling as it ensures constant
supply of inputs, and allow them to obtain more bargaining power over suppliers.
In addition, the vertical integration allows Ikea to produce in Poland and other low–priced countries
which make them reduce their production costs and lower their

Tyson food inc.
Introduction Tyson Foods, Inc., is the world's largest fully integrated producer, processor, and
marketer of poultry–based food products whose strategy is to "Segment, Concentrate, and
Dominate." The firm is vertically integrated (with seven specific levels of activity), contains
numerous subsidiaries, has achieved successful acquisitions, operated in a competitive environment
that is heavily regulated and scrutinized, and financially stable. At issue herein is the question of
how Tyson can continue to enjoy competitive advantages over its rivals (ConAgra and Hudson
Foods being principal in this category), to capitalize upon its vertical integration, and to maximize
its position as the lowest–cost producer of value–added products in the ... Show more content on
Helpwriting.net ...
Tyson needs to reduce its current debt ratio of 0.40 and bounce back from the one–time special
charge related to its seafood operations. It needs to grow in markets domestically where it has no
presence (a total of 30 states that have no processing facilities). Tyson also needs to continue to
realize advantages due to its strategy of integrated differentiation.
Alternatives Tyson's current thrust is toward an increase in its value–added and processed poultry
and other food products – a market in which it enjoys brand and name recognition and in which it
can capitalize upon its established reputation for quality. To accomplish this, it need to maintain its
current low operating cost margin while also acquiring and/or creating new relationships with
processors that are established.
Secondly, Tyson must make a critical decision regarding its costly seafood operation, Arctic Alaska.
The firm could: 1) spin off or sell this entity to realize an infusion of funds or expansion into the
core value–added or processed poultry market; 2) bolster operations in this area. Currently, Tyson
considers this firm –

Nike Supply Chain Essay
Forecasting in the fashion industry is usually a complicated due to the fact that it's characterized by
high demand, short product life cycles and different varieties of product lines. Consequently,
managing customer demand tends to be difficult, for organizations have to avoid large volumes of
stock. In this industry, there's intense competition and consumers are price conscious; accordingly,
these factors have slowed the growth of this industry. As a result, this made it difficult for the
companies to create brands which can offer high quality products with cheap prices (Fernino et al.,
2012). Nike is one of the most popular brands throughout the whole world and the world's leading
supplier. The company designs, develops and markets high ... Show more content on
Helpwriting.net ...
They compete on marketing expenditures, pricing, product offerings, cost of production,
technologies, and customer service (Fernino et al., 2013).
The supply chain is made up of suppliers, manufacturing centers, warehouses, raw materials, retail
stores, distribution centers, work in process inventory and finished products that typically flow
between the suppliers reaching customers (Slack et al., 2013). Supply chain management on the
other hand, combines all of these to ensure that the right quantities are distributed to the right
locations at the right time(Barratt, 2004). Nike's supply chain is centralized since the outsourcing,
designing of the product, and logistics are all controlled by the company's headquarters in
Beaverton, Oregon. Nike outsource most of its manufacturing products to overseas factories so that
it would produce shoes in Japan for lower costs than in the United States. However, when the
production costs in Japan increased; Nike shifted its manufacturing firms to Korea and Taiwan.
Later on, Korea and Taiwan experienced strong economic growth; as a result, Nike ended up
relocating in Thailand, China, Cambodia, Indonesia and Vietnam (low cost countries). Nike operates
by three distribution

Coca Cola's Current Business Practices And Then Works With...
With this supplier development, Coca–cola ensures that their supplier will be able to bring them
what they need and that their suppliers can offer competitive market pricing. Coca–Cola does a full
analysis of the company 's current business practices and then works with them to develop an
Individual Development Plan (IDP). The IDP outlines objectives, action items, timelines and
milestones to ensure the supplier is on track. It also educates their supplier where they need to be
heading for their own growth and ensures their continued partnership with Coca–Cola. Looking at
Appendix A and B you can see that Coca–Cola's suppliers and supply chain reaches towards all
areas of the product and continues past the purchase of the product by the customer, because Coca–
Cola is such a large brand and working on environmental areas of the company are part their supply
development plan they need to create continual growth with a full circle approach. Recycle,
reprocess, recover, and reuse are integral parts of the IDP when created between Coca–Cola and
their individual suppliers. With this strategy partners with Coca–Cola not only have competitive
pricing within the marketplace, but become global front runners in environmental standards,
increasing their value and potential market capitalization. Finally Arcelormittal of South Africa is
working to help vendors define themselves as well as working to promote business with majority
black ownership, which is an ever growing progression for

Health Care Strategy And Analysis For Fresenius
Health Care Strategy and Analysis for Fresenius Online business using the internet has experienced
significant growth over the last two decades. According to the Internet World Stats (2014) the
number of worldwide internet users has grown from an estimated 16 million in 1995 to 2.9 billion in
2014. This world of interconnectivity has provided a way for people all around the globe to
communicate with one another in a real time format. The internet has removed the distance between
governments, industries, businesses and individuals. This interconnectivity has helped to establish
the foundation for a globalized community. Companies such as eBay and Amazon have exploited
the internet to support their business model of ... Show more content on Helpwriting.net ...
Integrating e–commerce within the marketing channels can provide an efficient method to run and
conduct business. Gaining operational efficiencies can provide a competitive advantage. These
advantages can manifest themselves in the form of growing market share, improved customer
experiences and cost control. This channel of e–commerce can envelope the entire value chain
network. Leveraging this capability, across the value network, supports both vertically and
horizontally integrated businesses. Integrating e–commerce has become the new norm to conduct
business.
This analysis will evaluate how Fresenius Medical Cares (FMC) strategy of vertical integration
coupled with effective e–commerce use is creating a competitive advantage versus their
competition. This analysis will discuss the adoption strategies used to facilitate effective integration
for a vertically run business. This analysis will use examples from FMC to outline how these
strategies have provided a competitive advantage in the quality and marketing of their products and
services. The analysis will conclude with a discussion on how FMC must balance the polarity of
their decisions to vertically integrate businesses in support of gaining market share.
Assessment
Change is constantly occurring. Businesses try to stay ahead of the change curve through strategic
planning. This planning sets the tone through goals and

The Length And Vertical Jump Test
Introduction
A vertical jump test is used, both by athletes and the general public, to determine a variety of
functional actions. For example, it is commonly used to determine the development of elastic leg
strength (Mackenzie, B., 2007), jumping ability and it may even be used to asses recovery prior to
or post–training (Baggett, K., 2004). In this investigation, the vertical jump test is being used to
determine whether there is any correlation between leg length and vertical jump height. The vertical
jump, sometimes known as the Sargent jump test, can either be performed from standing as is in this
investigation, or as a running vertical jump test which allows a run up prior to the jump.
To perform a vertical jump, there is both hip and ... Show more content on Helpwriting.net ...
Then, using the tape measure, the length of the leg was measured from the hip to the heel of the
foot. The length of the leg was then recorded. The participant raised their hand and the vertical leap
test equipment was adjusted accordingly. The participant then jumped and hit the measuring
component of the vertical jump equipment (see diagram 2) and the height reached was recorded.
This process was then repeated a further three times for each participant.
Ethical And Safety Considerations
The primary safety concern during this investigation was injury due to the nature of the
investigation and improper use of the equipment. There was potential for muscle injury during the
phase in which the participant was jumping, and improper use of the equipment could potentially
have caused injury such as concussion. As a precaution, the investigation was conducted in a
location where first aid officers were available and the equipment was placed on a level surface and
the participants were told how to use the equipment.
Participation in this investigation was voluntary, all results were kept anonymous and the
participants had the

Vertical Farming: The Demand is Rising
Vertical Farming: The Demand is Rising According to an extensive projection research project, the
population of America is expected to increase to approximately 438 million citizens by the year
2050 (Passel). This is a sharp increase in today's population of roughly 315 million. If this projection
is accurate, it looks like our nation is at a high risk of overpopulation. Imagine living in a town
where you can't drink tap water without the risk of contracting numerous illnesses from it. Where
the only food that hasn't been put through countless forms of processing is far beyond your budget.
Where going outside isn't refreshing because the place you live in is so crowded you feel like you're
going to suffocate. This is just a taste of what overpopulation looks like. However, there is a huge
step we can take to prevent dangerously crowded cities. We have a lot of land that is being used for
farming, and this farmland could be renovated into cities. Vertical farming could be the key
improvement to our country's rise in population. In his book The World is Flat, Thomas Friedman
wrote of numerous techniques that the most successful individuals and businesses use to ensure they
remain at the top of the food chain. Using these techniques decrease the likelihood of an individual's
job being outsourced or automated, and help companies stay successful. Vertical farming has great
potential because it requires a vast amount of synthesis between workers, and it applies to

Vertical Integration at Johnson & Johnson
Johnson & Johnson: Planning Vertical Integration
Team Synergy
April 4, 2011
In a competitive market to which Johnson and Johnson operates, the smallest of errors can lead to
consequences which can cut revenue. When large mistakes occur, millions of dollars are lost, and
even worse, there is a loss of customer confidence. Johnson and Johnson has had numerous recalls
in their consumer healthcare division recently, which rocked the organization's once sound image,
and diminished its profits. These recalls have hurt Johnson and Johnson's stocks and cost the
company about $900 million in sales last year (Rockoff, 2011).
Opportunity
For Johnson and Johnson to continue being an industry leader, change is needed. An overhaul of the
company's ... Show more content on Helpwriting.net ...
The vertical integration of J&J into health services was a win–win for the company, employers
targeted as customers, and employees (Sarasohn–Kahn, 2008). The expanded growth capability
through acquiring companies in the downstream will continue to help the organization offer more
products and services. The current problem is that with various product offerings the quality and
safety guidelines may have been overlooked. The product recalls have been a result of poor quality
management and errors in the manufacturing process. The key benefits of backward vertical
integration are: more control over the manufacturing of J&J products, advanced technology, and
more trusted industry experience. If J&J has greater control over the upstream (selection of raw
materials, production, manufacturing, marketing, and distribution) then greater stability and higher
quality goods will be sent to retailers.
Implementing Solutions
In order for Johnson & Johnson to achieve success in its vertical integration process, they need to
create a new position under CEO, William Weldon to manage the Signature of Quality Committee
members (SOQ) and to oversee the full supply chain processes. This role will be known as the
Senior Director of Quality. Within the next 30 days, a Cross functional team made up of the CEO,
the Vice President of HR, and Ajit Shetty (in charge of operations for J&J pharmaceuticals, medical
device and consumer segments)

Supply Chain and Bergerac
Bergerac Systems: The Challenge of Backward Integration
Abstract
Veterinary expenditure has been on an increasing trend due to the increase in pet ownership in the
United States. Bergerac is a company producing equipments used for testing pet patients in the
veterinarian clinics. Omnivue is one of the most successful equipments produced by the company,
which is priced at a competitive rate to attract lower and middle sized veterinarians. The production
of Omnivue involves the use of plastics and chemical reagents supplied by two major suppliers,
GenieTech and Elsinore. The management of Bergerac is planning to take control over its suppliers
to reduce the production fluctuation and overhead costs of the firm. There are three strategic ...
Hence, manufacturing department should not interfere in the distribution department, and the latter
should be experienced in distribution of products like Omnivue to the end customers.
Strategic Alternative 2– Backward Integration
Backward integration is a type of vertical integration in which a company takes control over its
suppliers. It is a form of acquisition of the intermediary players involved in supplying the raw
materials used in the production process of the firm. Raw materials, intermediate manufacturing and
assembly are controlled by the firm whereas distribution to the end customer is done by a third party
company. In this way, company increases production efficiency and gains a competitive advantage
by lowering its production cost.
Bergerac can opt for the buy option and implement its backward integration by acquiring
GenieTech. GenieTech can provide the company with eight efficient molding machines for the
acquisition price of $ 5.75 million. The price includes experienced labor force and management.
Bergerac can fulfill its chemical reagent demand by using 4 out of 8 moulds provided in the
acquisition. Rest of the presses can be used in the expansion process or can be used to meet the
demand of a third party. This investment can result in the reduction of overhead expenses by twenty
six percent per unit. Bergerac can pay the amount over a period of five years making the project

Should Businesses Use Aggressive Forms of External Growth...
Should businesses use aggressive forms of external growth (such as takeovers) or should they rely
on less hostile options (such as mergers)? There are two ways a business can expand, internally
(which is also referred to as organic) and externally (which is also referred to as inorganic). In this
report, I'm mainly going to be focusing on external growth. Firstly, what is meant by 'external
growth'? "External Growth is when businesses grow by integrating (joining) with another business."
(Exercise Book) There are also two ways of externally expanding; merging or taking over. "Merging
is when two (or more) businesses reach an agreement to join together and operate as one business. It
tends to be mutually beneficial to both businesses. A ... Show more content on Helpwriting.net ...
Other Advantages of Mergers Increasing the confidence of the shareholders of the merged company.
Reduce redundancies Beneficial to a struggling company by helping it to survive. Making a strong
presence in the domestic markets. Financial Resources Sources: http://kalyan–
city.blogspot.com/2012/08/what–are–advantages–of–mergers.html Once again, "A takeover is when
one business buys another business. This tends to be more hostile as the buying business is the main
one to benefit." There are some advantages you can gain from this. Firstly, likewise to merging,
there can be international growth. "Businesses can make their services or products available globally
by acquiring businesses in various locations internationally. For instance, Belgium brewing
company, InBev took over Budweiser for $52 billion in 2008 in order to expand its presence in the
U.S. market and create one of the largest consumer beverage companies in the world, according to
The Times. Due to the acquisition, profits of the company rose by 11 percent in 2011, according to
France 24." (http://smallbusiness.chron.com/) Another advantage from a takeover that I also
mentioned earlier is Diversifying Products. "One example is Kraft 's 2010 takeover of Cadbury for
$19.5 billion. The acquisition diversified Kraft 's candy line with more than 40 brands, increased
revenue and sales as well as the company 's international presence, especially in

Netball Research Paper
Netball:
At the elite level, netball is a skilled and fast–paced game. It requires the use of the anaerobic
systems that are assisted by the aerobic system during recovery aster short bursts of play (AIS
Sports Nutrition, 2013). The game consists of seven players on court at any one time, that are
limited to a particular court space, depending on their position. The game consists of four, fifteen–
minute quarters with three–minute breaks between the first and second quarter, then again between
the third and four quarters. A five–minute break occurs at half time.
Nature of the Activity:
Netball is predominately a running sport, with multiple short, explosive sprints incorporated to lose
the defending player and receive the ball from the attacking teammates. However, this solely
depends in the position of the player. As players are limited to particular areas of the court, the
activities and the intensity at which they are performed differ.
Athletes that are predominately in the ... Show more content on Helpwriting.net ...
This concept is otherwise known as interplay, where one energy system is dominant to the other
systems depending on the intensity and duration of the activity. When considering netball, athletes
may engage in short duration of high intensity efforts in which the ATP–CP system would be the
dominant energy system due to fast rate of ATP production as well as the short period of movement.
However, for repeated high intensity runs and jumps throughout a quarter of netball, in which in
movement lasts longer than 10 seconds, the anaerobic glycolysis pathway energy system would be
considered the dominant system. Conversely, for periods of low intensity such as periods between
points or whilst the ball is away from the player the aerobic energy system would be dominant and
is an essential part of removal of lactic acid in the muscle and repairing the creatine phosphate

Nike Vertical Relationship

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