A talk given by Chris Unitt at the Bits to Blogs conference in Newcastle on 16 February 2012. See http://chrisunitt.co.uk for notes, links and more information.

1. Putting Digital First
(plus, you’ll know you ‘get it’ when…)
0121 200 2627
hello@mademedia.co.uk

2. Part 1
Putting Digital First

3. Arts Council England, BCMG, Belgrade Theatre,
Birmingham Hippodrome, Birmingham Repertory
Theatre, Cadogan Hall, DanceXchange, The Drum,
English Touring Opera, Glyndebourne, Hampstead
Theatre, Mercury Colchester, Manchester Library
Theatre, NEC Group, Nottingham Playhouse, Royal
Court Theatre, Sadler’s Wells, Sampad, The Sage
Gateshead, Soho Theatre, Sheffield Theatres,
Symphony Hall, Warwick Arts Centre, The Sage
Gateshead

14. What does digital first mean?

15. And why bother?

16. It requires restructuring all your
priorities. Not just when you do it, but
what you do and how you do it.
It requires grasping what is different
about digital media -- and leveraging
those differences.
-- Steve Yelvington

18. Who’s doing what?

23. “We were no longer going to be ‘The
Atlantic, which happened to be digital.
We were going to be a digital company
that also published The Atlantic magazine’

24. “an ace dataset with a
nice museum attached”
--Bill Thompson

25. What’s holding you back?

26. “It means learning to be cheap, small,
agile, cheeky, opportunistic”

27. Here’s the big thing…

28. If you had no funding, a laptop, an
internet connection and the same aims…
What would you do?

29. Your options

30. Experiment, copy, cheat, learn, play, hire,
outsource, collaborate, sandbox, apply…
Succeed. Fail. Succeed.

32. Part 2
You’ll know you ‘get it’ when…

33. 1. Project names are search engine-friendly

35. 1. Project names are search engine-friendly
2. You work with people with large online networks

38. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists

39. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next

41. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you

42. “one of the things I’ve come to
lately is that social media isn’t
really for content providers, it’s
for the people and if you place
something on the internet, that’s
all your social media done….”

45. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you
6. You can tell whether new platforms are for you

46. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you
6. You can tell whether new platforms are for you
7. You test your assumptions online first

48. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you
6. You can tell whether new platforms are for you
7. You test your assumptions online first
8. You think and act like one of many

49. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you
6. You can tell whether new platforms are for you
7. You test your assumptions online first
8. You think and act like one of many
9. Your income comes online

50. 1. Project names are search engine-friendly
2. You work with people with large online networks
3. There are bloggers on your VIP lists
4. Each project builds an audience/contacts for the next
5. People do your marketing for you
6. You can tell whether new platforms are for you
7. You test your assumptions online first
8. You think and act like one of many
9. Your income comes online
10. Your audience is online

51. Thank You! Any questions?
@ChrisUnitt
@MadeHQ
0121 200 2627
hello@mademedia.co.uk