1. The document discusses mobile applications and technologies, including killer apps, stakeholders in mobile app development, and examples of mobile apps in different domains. 2. It also covers research topics like developing a mobile cultural heritage guide using location awareness and semantic search of linked open data. 3. The document provides an example of developing a mobile app to find points of interest near the user's location in Amsterdam using geolocation and semantic data from different sources.

2. iPhones Markets, Marketing, Development and research Dr. Chris van Aart (vanaart@cs.vu.nl)

3. [email_address]

7. Mobile App business

8. MBA in a nutshell: Business Process A cquire resources Assemble product sell product distribute product product resources

17. Hyperego: digital (sub)identities FredCavazza.net. Consumer

18. Consumer

19. (Cons Mobile app stores (1) Consumer

20. (Cons Mobile app stores (2) Consumer

22. Comp Applications by Markets Company

24. Industries Company

30. (Mobile) Web 2.0 “ I see Web 2.0 as the Intelligent web or “Harnessing Collective Intelligence”. Mobile Web 2.0 extends the principle of ‘Harnessing Collective Intelligence’ to restricted devices. The seemingly simple idea of extending Web 2.0 to mobile Web 2.0 has many facets.” a) The web does not necessarily extend to mobile devices b) Even though the web does not extend to mobile devices, intelligence can still be captured from mobile devices. AJIT JAOKAR, www.mobilewebmegatrends.com

39. Break If you have a real smart phone, check out http://bit.ly/lodapp

41. Mobile Collaboration Wireless devices Base service sets Router Transceiver [Gateway] / [Operation] space Wireless Network Interface Card Operation

44. Keypad (old school)

45. Multi touch and gestures (better)

46. Software Architectures

47. Technical Architecture

48. Iphone Cocoa Reference Architecture

49. Device architectures Server space Mobile Device

50. What to choose?

51. Mobile cultural heritage guide: location-aware semantic search. Van Aart, C.J., Wielinga B., Van Hage, W.R. EKAW 2010 http:// www.cs.vu.nl/~vanaart

54. Linked Open Data linkeddata.org

55. http://dbpedia.org/page/Amsterdam

56. DBPedia mobile: Google maps “ Louvre app”

58. Eculture data cloud Schreiber, G et al. . (2008). Semantic annotation and search of cultural-heritage collec- tions: The MultimediaN E-Culture demonstrator. Journal of Web Semantics, vol 6., pp. 243–249.

59. http://e-culture.multimedian.nl/demo/session/search

60. http://eculture2.cs.vu.nl/localizer http://e-culture.multimedian.nl/demo/session/api/search?[keyword,context] $context = "http://www.vraweb.org/vracore/vracore3#Work"; $context = "http://e-culture.multimedian.nl/ns/eculture/Concept"; $context = "http://e-culture.multimedian.nl/ns/eculture/Location"; $context = "http://e-culture.multimedian.nl/ns/eculture/Person";

70. Augmented Reality http://augmentizer.net/

71. light weight client with a heavy endpoint

72. Scenario: the “Spui”

73. Technology Content type Message Intention Task

78. NoTube.tv

79. Television and (mobile) Social Web Friends following this event Friends following this event Friends following this event Friends following this event That was never a corner.. Billy Friends following this event

80. Television and Social Web

81. Enrichment

82. ProtoType Technology Content type Message Intention Task

83. iZapper