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Why Blog? Christian vd Berge [email_address] www.trimm.nl 13-06-2007
Top … reasons to blog Because you can Because everyone else is doing it Because MarketingProfs are recommending that CEOs should blog Because blogging is hot Blogito ergo sum
Blogging to blog
Conversation
 
 
What are you doing?
 
 
Do you recommend us?
Power of the individual
 
 
 
 
 
 
It’s not just blogs!
 
 
 
 
Join the conversation
Listen
React
Goal?
Marketing
Customer Insight
Brand Engagement
Knowledge sharing
Humanize
Company Customers Communication Guidelines Communication Rules Legal restrictions Contact Center Service desk Support Group Sales
Company Customers
Search Engine Optimization
Don’t Blog if...
Fear
it doesn’t fit you’re corporate culture
you don’t want to invest time and energy
you don’t have the intention to do it right
Conclusion
Examples ,[object Object],[object Object],[object Object],[object Object]
Learn more!

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