20120511_chriswilliamspr_mediarelations

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IT’S NOT THE DAILY PLANET ANYMORE WORKING WITH THE MEDIA TO EFFECTIVELY GET YOUR MESSAGE OUT A WORKSHOP FOR NON-PROFIT PROFESSIONALS Strategic Communication / Media Relations presentation 05/11/2012 Manchester, New Hampshire

Business Technologie

The Science
Strategic communication
the new evolution of getting the word out

Strategic Messaging: “Capturing the essence of …”

Target Audience(s)
• Public(s)
• Media
• Relevant Organizations
• Internal

Chris@cooksonstephens.com
Twitter.com/chriswilliamspr
Facebook.com/chriswilliamspr
LinkedIn.com/chriswilliamspr

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20120511_chriswilliamspr_mediarelations

1. The Science Strategic communication the new evolution of getting the word out

2. Strategic PR Plan, “What is it?”

3. Strategic Messaging: “Capturing the essence of …”

4. Target Audience(s) • Public(s) • Media • Relevant Organizations • Internal

5. The stories we’re telling …

6. The stories we’re telling …

7. Earned media …

8. Channel surfing …

9. Channel surfing …

10. What’s your definition?

11.

12. Chris@cooksonstephens.com Twitter.com/chriswilliamspr Facebook.com/chriswilliamspr LinkedIn.com/chriswilliamspr