Basic yearbook design instruction by Taylor Publications

1. The Elements of YEARBOOK: DESIGN : basic

2. Basic Design [Organized arrangement] of images & words to tell a story

7. Design steps Establish the external margins… #2 The amount of white space that surrounds the spread.

8. Design steps Note the gutter and the internal spacing… #3 (The 1 pica of white space between columns.)

9. Design steps #4 Place an eyeline.

10. ( Place in upper or lower third, never in the middle) Design CAUTION Placement of the eyeline… But not here…

11. Design steps #5 Place a vertical axis that meets your eyeline at what is called the axis point .

12. Design steps #6 Select and place dominant photo at axis pt.

13. Design steps #7 Place headline/copy area near dominant photo to reinforce message.

14. Design steps #8 Place next largest photo at axis point.

15. Design steps #9 Continuing to work from the axis point, place your next photo.

16. Design CAUTION ( Avoid temptation to fill in the corners.) Pause and consider caption placement.

17. Design IMPERATIVE Vary the shape and size of rectangular photos.

18. Design steps #10 Working from the eyeline, place the remaining photos.

19. Design imperative Photos should rest on or hang down from the eyeline.

22. Design steps #12 Begin design check.

24. ■ Consistent internal spacing Is there 1 pica separation between each element?  Design CHECK

25.  Design CHECK ■ Eyeline Do the photo edges create a line of white space that spans across two facing pages?

26. Avoid placing pictures on the spread that are the exact size & shape unless the content is related. Design CAUTION X X X X X X

28.  Design CHECK ■ Captioning Do you have a caption block for every photo?

30. Aim for a variety of content & balanced coverage  Design CHECK ■ Photo Cropping and Placement

31. Numbers: 1 person, 2 people, small group, large group  Design CHECK ■ Varied Content Boys vs Girls: Do you have a balance?

32. Design FIX #13 Replace photos or redesign as needed.

35. ■ Flip Design MODIFICATIONS Original Design >

36. ■ Mirror-Flip Design MODIFICATIONS Original Design >

37. ■ Original Design MODIFICATIONS ■ Mirror ■ Mirror-Flip ■ Flip

38. ■ Design a layout using an eight-column format ■ Place your eyeline ■ Use 7-9 photos, varying size ■ Create a headline with a subhead & place over copy area ■ Make sure every picture has a caption placed logically near the photo it identifies ■ Check your layout before turning it in Your turn The Spirit of $76K

39. This PowerPoint presentation was created by Balfour-Taylor Yearbooks, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour-Taylor Yearbooks Marketing Department. For more information, contact Mike Taylor, Education/Marketing Director at mtaylor@taylorpub.com.