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How to be a
Social Media
Superhero!
Chuck Gose // @chuckgose
&
Two keys to social media success
INTEREST
EFFORT
We’re talking about more than just
success.
We’re talking about being a
SUPERHERO!
Similar traits in social media and marketing
Leadership
Be a loyal social media leader
Speed Counts
“Be quick, but don’t hurry.”
– J. Wooden
Tools of the Trade
Overcome Gaps with Gadgets
Responsibility
‘With great power comes great
responsibility.’
Honesty
Behold the ‘Lasso of Truth’
Creativity
Create Timely, Relative Content
Translation
Making sense of what you do for your
company and customers
Temper
Embrace Genius-Level Intellect;
Avoid Anger –Fueled Engagement
Worthiness
Be Worthy of Your
Keyboard
Analytics
Determine how success will
be measured.
Team Player
Know Your Role
Awareness
Heighten Your Senses
Overcome the Negatives
Healing Your Wounds
Flexibility
Bend without Breaking
Versatility
Being many things to many people
Understanding
Weaknesses
What is your Kryptonite?
the positive emotions associated with social media
generally outweigh the negative ones.
Negative content spread faster than positive content but
positive content was shared more and ultimately reached a
larger audience
Study’s results also illustrate the “need for timely interventions and
countermeasures” when facing the spread of negative content—such as
fear-mongering campaigns, cyber-bullying, or hateful personal attacks.
Content that performs best on social media
1. How-to posts
2. Lists
3. What posts
4. Why posts
5. Videos
How to be a Social Media Superhero!
@CHUCKGOSE

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How to be a Social Media Superhero!

Notes de l'éditeur

  1. The study examined the content and proliferation of more than 19 million English-language tweets from September 2014.