This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
2. SMB Internet Marketing
Priorities & Challenges
• Web Discovery
1. Proprietary Traffic Predictable
2. Social Media Discovery
• Traffic Management
1. Visitor Conversion
2. Analysis & Optimization
Convertible
• Barriers Traffic
1. Time
2. Expertise
3. Budget
Optimization
Getting Found is the
“Head Pin” of Web Marketing!
5. Q. How Do Search Engines Work?
The Internet’s File cabinet
A. Google (and other search engines) search the internet for content
• It organizes the content around keywords
• Places it into it’s big file cabinet so people can find it easily
Content must be fresh, frequent, unique, and unduplicated
•GOAL: Get as many search terms as possible to
serve up your content on page 1!
CONTENT
Page 1
Keywords
6. Q. What is a Blog? A. Website that
allows you to:
• Add content easily/
often
• Interactive-
Leave comments
• Neatly Organizes
content for search
engines
• Can be your main
website
• Most commonly an
extension of your
main
website
• When properly
integrated shows
Google your
“main” website
content is being
updated.
7. Q. What is Blogging? A. Content that
lives on the blog:
• Video, Stories,
Photo’s
•Write Content you feel
would be interesting
to
the type of customer
you
want to do business
with.
• Content creates
Keywords
• Flood the internet
with
lots of content
• create lots of long
tail
search terms.
• GET YOUR SITE FOUND!
8. Q. How Does Social Media Help?
A. MORE FANS AND FOLLOWERS= MORE RELEVANCY!
•Grow fans and followers that are customers/prospects.
•Content keeps you top of mind with fans and followers.
•Their engagement gets you noticed by Google.
•Google pushes you up in rank and around those keywords created
by the content
17. What Do I Need to Do To Execute?
How Long Does It Take To Set Up A Content Marketing System?
Action: Time: :
Set up a Blog (Wordpress)
Pick template, add plugins, widgets and graphics: 6-20 hours
Map to Your Domain
requires some techinal info: 1-2 hours
Create Facebook Page for your Business: 30 mins
Create Twitter Page: 30 mins
Connect all to auto feed: 1-3 hours
Attach Google Analytics: 1-2 hours
Total: 10 - 28 hours
18. My System is Set up Now What?
•Write fresh, frequent and
unique content
•Follow blogs you like
• Comment on blogs
•Manage open source
systems
•Share content on your
Social Networks
•58% Spend 6 Hrs
weekly
• 34% Spend 11+ hrs
weekly
Source: Social Media Examiner 2011 Social Media marketing Industry report
19. You Can Do This Yourself
as Long As you Gain The
Expertisetime and energy
• Are you willing to invest the
to gain the knowledge:
• Attend seminars
• Webinars
• Read, read, read
It can be done!
20. Ask Yourself; One Question
“Is it costing me money, or making me money?”
25. How System
works
Content sources
Feeds, auto-
posts,
Measurement &
trending
reporting
topics,
keyword
alerts
News,
photos
events.
Products,
sales, links
Intake
Process
Content & Fan Activation
Platform campaigns
s
comments,
sharing
Sale > smb
enters Training
environment Mydigitalsherpa.com
26. Account Manager services in the following ways:
• Implement content strategy
• 8 pieces of unique content per month to blog (with auto feed)
• 8 pieces of unique content per month to Facebook
• 8 pieces of unique content per month to Twitter
• Comment moderation on blog
• E-mail analytics monthly
• Assist with questions
• Call tracking number
• mydigitalsherpa.com available for client
education
Community Sherpa Professional
$380 PER MONTH
13 MONTH CONTRACT
30. As A Community Sherpa Client,
what do I need to do to be successful?
• Provide content ideas and feed back monthly
• E-mail ideas/photo’s
• Tell us what you like about content (and what you
don’t like), so we can grow with you.
• Grow your Social Media fans and followers
• Get your customers, prospects, and friends, to like
your page on Facebook and follow you on Twitter.
31. Why do People Buy
Community Sherpa?
Attract online traffic
Find new customers
Content creation
Generate leads
Social media presence
SAVES TIME!
And Money!
32. To Find Out More About Digital
Sherpa
Website: www.community-sherpa.com
E-mail: Rep E-mail Address
Phone: Rep Phone
Notes de l'éditeur
A Custom……….Turnkey……..Internet marketing tool
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.