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the Multi-purpose bottle Diversity presents
Objectives
Objectives Portable Suited for multiple needs Lifestyle, class and exam friendly Efficient separation of water and non-water features Comfortable drinking despite multiple functions
Target consumers Students Need for convenience
Existing models of dual-compartment bottles
Cool gear freezer stick bottle
Aquacell two-compartment drink system
Prototype in 3D Water compartment Time feature Name tent accessory Stationery compartment
Description of bottle
4main functions Water compartment Time feature Name tent accessory Stationery compartment
Cross section of prototype Name tent holder Water Watch Stationery
Illustration of pop-up straw
Market Research
Why people want our product Convenient Portable Compact Unique Futuristic
Q&A

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Diversity Prototype #1

Notes de l'éditeur

  1. Good morning
  2. Portable: size of an average large bottle. Easy to carry: the shape which provides a comfortable gripSuited for multiple needs: Daily practicalities of stationery compartment (which can also accommodate other miscellaneous items such as spectacles) and water bottle. Name tent clip for lessons-you’ll never leave your name tent behind. Exam-friendly watch featureWatertight design: drink opening independent of dry compartmentComfortable drinking: location of drink opening plus pop-up straw. Also, no excessive weight issue thus comfortable to maneuver
  3. Why are students our target consumers?Mobile lifestyle, need for multiple stationary items-and therefore a containing device (unlike adults who only need one pen)Need for convenienceRushed lifestyle, no time to pack bag. All-in-one facilitates grab-and-go practice.
  4. And how ours is different
  5. Description of the cool gear freezer stick bottle:Dual compartment similar to first prototype. However, the inner suspended tube can be removed, and is used for ice.This is in contrast to prototype, where the inner compartment is fixed, used for water.
  6. Description of Aquacell two-compartment drink systemIndividual straws for each compartment-meant for isotonic and water. Only can be placed uprightGroup adapts straw system for prototype. Watertight design of prototype. Prototype only holds one type of beverage at any one time
  7. Holding stationery: either slip it into the space, or hook it on the side. Ask class for opinion
  8. Convenient: all items together in one product, no need to rush to put all items together (i.e. in a bag), no need for a bag!PortableCompact: size-to-function reasoning. Unique and futuristic (in the incorporation of added features like watch)
  9. Note: as our idea keeps evolving, we have fixed this prototype as the one to present this week. It is not the only formulation of ideas that we have so far. Stay tuned!