Soumettre la recherche
Mettre en ligne
Mobilising Media: Dublin Web Summit Presentation
•
0 j'aime
•
500 vues
Ciarán Norris
Suivre
A look at the trends, issues and best practices around mobile marketing
Lire moins
Lire la suite
Marketing
Signaler
Partager
Signaler
Partager
1 sur 44
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
Urban Airship
Urban Airship
SMASH Summit
Flipbook
Flipbook
Hassan Lakhani
Hs Internet Ventures
Hs Internet Ventures
Tom Haney
DT Dubai, Jennifer Baum & Katherine Eills - Microsoft
DT Dubai, Jennifer Baum & Katherine Eills - Microsoft
Cristal Events
Digital divide future outlook
Digital divide future outlook
NatalieWilliams75
Bizcamp Dublin: Competitive Advantage And The Web
Bizcamp Dublin: Competitive Advantage And The Web
Front
Pitch Dublin Web Summit Oct 10 (2)
Pitch Dublin Web Summit Oct 10 (2)
Andrew Keogh
Twitter for pr by jginkc
Twitter for pr by jginkc
jginkc
Recommandé
Urban Airship
Urban Airship
SMASH Summit
Flipbook
Flipbook
Hassan Lakhani
Hs Internet Ventures
Hs Internet Ventures
Tom Haney
DT Dubai, Jennifer Baum & Katherine Eills - Microsoft
DT Dubai, Jennifer Baum & Katherine Eills - Microsoft
Cristal Events
Digital divide future outlook
Digital divide future outlook
NatalieWilliams75
Bizcamp Dublin: Competitive Advantage And The Web
Bizcamp Dublin: Competitive Advantage And The Web
Front
Pitch Dublin Web Summit Oct 10 (2)
Pitch Dublin Web Summit Oct 10 (2)
Andrew Keogh
Twitter for pr by jginkc
Twitter for pr by jginkc
jginkc
Working With Brands (for Bloggers)
Working With Brands (for Bloggers)
Julie Deily
SolarWinds AppStack Studie
SolarWinds AppStack Studie
SolarWinds
Kostenlose Social Media Monitoring Tools
Kostenlose Social Media Monitoring Tools
Kommunikation-zweinull
Progress Monitoring in 10 Mintues or Less!
Progress Monitoring in 10 Mintues or Less!
MsLauraB
Mikrotik ap setup
Mikrotik ap setup
backtrack78
VIRTUE PR - DrinkAware presentation pitch
VIRTUE PR - DrinkAware presentation pitch
Stefano S.
MikroTik RouterOS supported Hardware 2013
MikroTik RouterOS supported Hardware 2013
Tũi Wichets
PR Plan via PowerPoint
PR Plan via PowerPoint
CFAdeluxe
Strategic PR Plan PPT
Strategic PR Plan PPT
TMSarpy
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR Plan
Geben Communication
Tiffany & Co. Marketing Campaign
Tiffany & Co. Marketing Campaign
Jennifer Murdix
Public Relations Plan
Public Relations Plan
mbp817
Strategic PR plan
Strategic PR plan
Sophia Sc
Mobilising Media: Marketing With Tablets & Mobiles
Mobilising Media: Marketing With Tablets & Mobiles
Mindshare Ireland
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mindshare
My Phone Plays Fetch
My Phone Plays Fetch
Emese Somogyvari
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Phil Buckley
Mobile: Trends and Best Practices
Mobile: Trends and Best Practices
Forum One
The Mobile Moment (2011)
The Mobile Moment (2011)
Domain7
Multimedia And Mobile
Multimedia And Mobile
Maso Lin
iphonefinal-110520164346-phpapp01 (1).pptx
iphonefinal-110520164346-phpapp01 (1).pptx
CoreGaming3
Contenu connexe
En vedette
Working With Brands (for Bloggers)
Working With Brands (for Bloggers)
Julie Deily
SolarWinds AppStack Studie
SolarWinds AppStack Studie
SolarWinds
Kostenlose Social Media Monitoring Tools
Kostenlose Social Media Monitoring Tools
Kommunikation-zweinull
Progress Monitoring in 10 Mintues or Less!
Progress Monitoring in 10 Mintues or Less!
MsLauraB
Mikrotik ap setup
Mikrotik ap setup
backtrack78
VIRTUE PR - DrinkAware presentation pitch
VIRTUE PR - DrinkAware presentation pitch
Stefano S.
MikroTik RouterOS supported Hardware 2013
MikroTik RouterOS supported Hardware 2013
Tũi Wichets
PR Plan via PowerPoint
PR Plan via PowerPoint
CFAdeluxe
Strategic PR Plan PPT
Strategic PR Plan PPT
TMSarpy
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR Plan
Geben Communication
Tiffany & Co. Marketing Campaign
Tiffany & Co. Marketing Campaign
Jennifer Murdix
Public Relations Plan
Public Relations Plan
mbp817
Strategic PR plan
Strategic PR plan
Sophia Sc
En vedette
(13)
Working With Brands (for Bloggers)
Working With Brands (for Bloggers)
SolarWinds AppStack Studie
SolarWinds AppStack Studie
Kostenlose Social Media Monitoring Tools
Kostenlose Social Media Monitoring Tools
Progress Monitoring in 10 Mintues or Less!
Progress Monitoring in 10 Mintues or Less!
Mikrotik ap setup
Mikrotik ap setup
VIRTUE PR - DrinkAware presentation pitch
VIRTUE PR - DrinkAware presentation pitch
MikroTik RouterOS supported Hardware 2013
MikroTik RouterOS supported Hardware 2013
PR Plan via PowerPoint
PR Plan via PowerPoint
Strategic PR Plan PPT
Strategic PR Plan PPT
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR Plan
Tiffany & Co. Marketing Campaign
Tiffany & Co. Marketing Campaign
Public Relations Plan
Public Relations Plan
Strategic PR plan
Strategic PR plan
Similaire à Mobilising Media: Dublin Web Summit Presentation
Mobilising Media: Marketing With Tablets & Mobiles
Mobilising Media: Marketing With Tablets & Mobiles
Mindshare Ireland
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mindshare
My Phone Plays Fetch
My Phone Plays Fetch
Emese Somogyvari
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Phil Buckley
Mobile: Trends and Best Practices
Mobile: Trends and Best Practices
Forum One
The Mobile Moment (2011)
The Mobile Moment (2011)
Domain7
Multimedia And Mobile
Multimedia And Mobile
Maso Lin
iphonefinal-110520164346-phpapp01 (1).pptx
iphonefinal-110520164346-phpapp01 (1).pptx
CoreGaming3
An Evolution: the iPhone
An Evolution: the iPhone
alexaouterbridge
Internet trends 20111018
Internet trends 20111018
mccoy yee
Legal Technology: Change is Good
Legal Technology: Change is Good
Nicole Black
Futureofsocialmedia
Futureofsocialmedia
Damian Rintelmann
How to be a mobile reporter
How to be a mobile reporter
Laura Lorek
The future of Australian mobile
The future of Australian mobile
Andrew Fisher
Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week
Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week
THE SWARM
X Media Lab Sounds Digital London - Jason DaPonte
X Media Lab Sounds Digital London - Jason DaPonte
guest32e268
Presentation Slides
Presentation Slides
TomQin
Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012
Alex Gorski
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
Shay Rosen (שי רוזן)
Similaire à Mobilising Media: Dublin Web Summit Presentation
(20)
Mobilising Media: Marketing With Tablets & Mobiles
Mobilising Media: Marketing With Tablets & Mobiles
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
My Phone Plays Fetch
My Phone Plays Fetch
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
Integrating social media into your search and mobile
Integrating social media into your search and mobile
Mobile: Trends and Best Practices
Mobile: Trends and Best Practices
The Mobile Moment (2011)
The Mobile Moment (2011)
Multimedia And Mobile
Multimedia And Mobile
iphonefinal-110520164346-phpapp01 (1).pptx
iphonefinal-110520164346-phpapp01 (1).pptx
An Evolution: the iPhone
An Evolution: the iPhone
Internet trends 20111018
Internet trends 20111018
Legal Technology: Change is Good
Legal Technology: Change is Good
Futureofsocialmedia
Futureofsocialmedia
How to be a mobile reporter
How to be a mobile reporter
The future of Australian mobile
The future of Australian mobile
Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week
Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week
X Media Lab Sounds Digital London - Jason DaPonte
X Media Lab Sounds Digital London - Jason DaPonte
Presentation Slides
Presentation Slides
Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012
The Mobile Tsunami Reloaded
The Mobile Tsunami Reloaded
Plus de Ciarán Norris
Mindshare POV: mlab Wrap Up
Mindshare POV: mlab Wrap Up
Ciarán Norris
Through The Looking Glass: Media In 2014 And Beyond
Through The Looking Glass: Media In 2014 And Beyond
Ciarán Norris
Apple Buys Beats: Mindshare POV
Apple Buys Beats: Mindshare POV
Ciarán Norris
Microsoft Gets Mobile: Mindshare POV
Microsoft Gets Mobile: Mindshare POV
Ciarán Norris
2014 Digital Trends In Australia
2014 Digital Trends In Australia
Ciarán Norris
Facebook Buys WhatsApp: Mindshare POV
Facebook Buys WhatsApp: Mindshare POV
Ciarán Norris
Data Driven Marketing: SMX London Presentation
Data Driven Marketing: SMX London Presentation
Ciarán Norris
Marketing To Ireland: SES London Presentation
Marketing To Ireland: SES London Presentation
Ciarán Norris
Make Me A Viral: Making The Most Of YouTube
Make Me A Viral: Making The Most Of YouTube
Ciarán Norris
Personalisation, Profiles & Policy: SearchLove Presentation
Personalisation, Profiles & Policy: SearchLove Presentation
Ciarán Norris
Mindshare POV: Fairfax Homepages Redesigned
Mindshare POV: Fairfax Homepages Redesigned
Ciarán Norris
Mindshare POV: Facebook Launches Home
Mindshare POV: Facebook Launches Home
Ciarán Norris
Mindshare POV: Yahoo! Buys Tumblr
Mindshare POV: Yahoo! Buys Tumblr
Ciarán Norris
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Ciarán Norris
Mindshare POV: Microsoft's Steve Ballmer Retires
Mindshare POV: Microsoft's Steve Ballmer Retires
Ciarán Norris
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Ciarán Norris
Mindshare POV: Native Brand Ads On Instagram & Twitter
Mindshare POV: Native Brand Ads On Instagram & Twitter
Ciarán Norris
A History Of The Web In Verbs
A History Of The Web In Verbs
Ciarán Norris
Mindshare POV; MailOnline Launches In Australia
Mindshare POV; MailOnline Launches In Australia
Ciarán Norris
Mindshare POV: Apple Buys Prime Sense
Mindshare POV: Apple Buys Prime Sense
Ciarán Norris
Plus de Ciarán Norris
(20)
Mindshare POV: mlab Wrap Up
Mindshare POV: mlab Wrap Up
Through The Looking Glass: Media In 2014 And Beyond
Through The Looking Glass: Media In 2014 And Beyond
Apple Buys Beats: Mindshare POV
Apple Buys Beats: Mindshare POV
Microsoft Gets Mobile: Mindshare POV
Microsoft Gets Mobile: Mindshare POV
2014 Digital Trends In Australia
2014 Digital Trends In Australia
Facebook Buys WhatsApp: Mindshare POV
Facebook Buys WhatsApp: Mindshare POV
Data Driven Marketing: SMX London Presentation
Data Driven Marketing: SMX London Presentation
Marketing To Ireland: SES London Presentation
Marketing To Ireland: SES London Presentation
Make Me A Viral: Making The Most Of YouTube
Make Me A Viral: Making The Most Of YouTube
Personalisation, Profiles & Policy: SearchLove Presentation
Personalisation, Profiles & Policy: SearchLove Presentation
Mindshare POV: Fairfax Homepages Redesigned
Mindshare POV: Fairfax Homepages Redesigned
Mindshare POV: Facebook Launches Home
Mindshare POV: Facebook Launches Home
Mindshare POV: Yahoo! Buys Tumblr
Mindshare POV: Yahoo! Buys Tumblr
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Mindshare POV: Microsoft's Steve Ballmer Retires
Mindshare POV: Microsoft's Steve Ballmer Retires
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Mindshare POV: Native Brand Ads On Instagram & Twitter
Mindshare POV: Native Brand Ads On Instagram & Twitter
A History Of The Web In Verbs
A History Of The Web In Verbs
Mindshare POV; MailOnline Launches In Australia
Mindshare POV; MailOnline Launches In Australia
Mindshare POV: Apple Buys Prime Sense
Mindshare POV: Apple Buys Prime Sense
Dernier
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Varn
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
dstvtechnician
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Richard Ingilby
Branding strategies of new company .pptx
Branding strategies of new company .pptx
VikasTiwari846641
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
tegevi9289
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Toluwanimi Balogun
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
AmirNasiruog
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
VikasTiwari846641
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
elizabethella096
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Damien ROBERT
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
abhishekshetti14
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
Dernier
(20)
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Branding strategies of new company .pptx
Branding strategies of new company .pptx
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Mobilising Media: Dublin Web Summit Presentation
1.
MOBILISING M E D
I A CIARÁN NORRIS HEAD OF DIGITAL M I N D S H A R E
2.
The New Content
Model 2008 2
3.
Dennis Ritchie 1941 -
2011
4.
Introduction Trends Integration Case Studies
5.
Introduction
6.
The future is
already here, it's just not very evenly distributed. William Gibson, 1993
7.
8.
9.
10.
Trends
11.
12.
Image by Any
McNeill on flickr
13.
100 million smartphones shipped Q4
2010 Image by *Micky on flickr Source: IDC Feb 2011
14.
10 million smartphones shipped Q4
2010 Image by *Micky on flickr Source: IDC Feb 2011
15.
63 million iPads sales, 2011 Image
by Robert Scoble on flickr Source: Gartner Sept 2011
16.
6% 117k Irish population own
iPads Swedish population own iPads Image Robert Scoble on flickr Image byby Kathryb Rotondo on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
17.
18.
19% global market share Image by
*Micky on flickr
19.
19% global market share Image by
*Micky on flickr Source: Canalys Aug 2011
20.
51% social, gaming or gambling Source:
Mindshare/Sponge It Mobile Research, Nov 2010
21.
Ask an expert Source:
Mindshare/Sponge It Mobile Research, Nov 2010
22.
Ask an expert Source:
Mindshare/Sponge It Mobile Research, Nov 2010
23.
24.
25.
98% He’s Right 71% % 98 use
iPad at home (mainly in the evening) use at home use between 7-9pm Image by Klearchos Kapoutsis on flickr
26.
86% TV & mobile
web Image by Angelrravelor on flickr Source: Microsoft Advertising Meet The Screens 2011
27.
Integration
28.
29.
30.
31.
32.
Consumer Journey
33.
Case Studies
34.
KEY USES FOR MOBILE
& TABLETS
35.
LINK TO THE REAL
WORLD
36.
37.
38.
PROVIDE UTILITY
39.
40.
41.
PROVIDE ENTERTAINMENT
42.
43.
44.
Conclusion Mobile First Not Just
Apple, Not Just Apps Connect, Inform, Entertain
Télécharger maintenant