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Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact

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Decision and Policy Analysis Program
Decision and Policy Analysis Program

by Simone Staiger-Rivas, March 2009

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Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact Simone Staiger-Rivas Leader, Institutional Knowledge Sharing Project ICT-KM Program of the CGIAR
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
Our Donors are blogging
Our Partners are Twittering
Policy makers talk about us
Farmers get online
Are we listening? Are we participating?
Not really.
[object Object],[object Object],[object Object],Les Causeuse – Camille Claudel
Expected Impact of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increase – World Population
Increase Internet Users
Increase Mobile phones http://www.itu.int/ITU-D/ict/publications/idi/2009/material/IDI2009_w5.pdf
Increase Facebook Total amount of Time spent increased 600% in 2008 http://fasterfuture.blogspot.com/2009/03/nielsen-report-on-dominance-of.html
Increase Blogs
Increase Twitter ,[object Object],[object Object],[object Object]
CHAOS
[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo: http://www.flickr.com/photos/wili/2919033535/ http://joitskehulsebosch.blogspot.com/2009/03/grown-up-digital.html Junior versus Senior
Behaviors Private versus Professional http://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/
Multiplicity versus Uniqueness
Behaviors From: David Armano Network versus Organization
From: David Armano Network versus Organization
Process versus Product
Openness versus Control
The world is filled with minds who can contribute
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For You ,[object Object],[object Object],[object Object],[object Object],Cultural Barriers
 
For Your Project ,[object Object],[object Object],[object Object],[object Object],Incentives and Budget-related Barriers
For the Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],IT and Management Barriers
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Sharing Project of the ICT-KM Program of the CGIAR ,[object Object],[object Object],[object Object]
Related Fields ,[object Object],[object Object],[object Object],[object Object]
 
Key Messages ,[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object]
 
 
 
 

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Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact

Notes de l'éditeur

  1. KS project: A nivel del CG. Cuando digo “nosotros” hablo del CG y no del CIAT especificamente Más sobre el proyecto al final de la presentación.
  2. Un blog es un sitio web que principalmente contiene de entradas organizadas de forma chronológica
  3. Twitter es un servicio de intercambio de mansajes cortos de 140 caracteres.
  4. Segunda generación en la historia de la Web basada en comunidades de usuarios y una gama especial de servicios que fomentan la colaboración y el intercambio ágil de información entre los usuarios. Medios de comunicación social donde la información y en general el contenido es creado por los propios usuarios mediante el uso de las nuevas tecnologías. El termino “Social Media” es usado como contraste del conocido “ Mass media ” para expresar el enorme cambio de paradigma que están viviendo los medios de comunicación en la actualidad. Por el momento solamente 10% del contenido de medios sociales son de tipo “conversación”
  5. Impacto a nivel del CG Puede tener impactos muy distintos a nivel perosnal o escolar etc.
  6. La causa de tantos problemas: El aumento de habitantes de esta tierra.
  7. Mil y medio miliones de personas usan el internet Crecimiento en Africa y Asia pero todavía muchos problemas de Connectividad
  8. Del teléfono fijo al celular: cambio drástico. Al final del 2008 habían tres veces más de subscripciones a celulares que a fijos a nivel muncial. Subscripciones masivas en paises en dasarrollo.
  9. Estudio con datos de USA, Brazil y Europa. El tiempo que pasan los usuarios de facebook en el sitio aumentó del 600% Sitios de redes sociales y comunidades en línea: tendencia de jóvenes a adultos (especialmente 35 – 39)
  10. Dificultad de contar el número de blogs en el mundo Hay discusción sobre el numero real Algunos dicen que se esta saturando
  11. Los dirigentes tienen sus redes sociales que vienen con la posición, son visibles. Los juniors tienen que tejer sus redes Para la generación Internet la tecnología es obvio La generación Internet funciona diferentemente (conexiones cerebrales) La generación Internet sacude a la erarquia / subversivo La generación Internet es más tolerante hacía las diferencias
  12. Medios sociales se pueden usar a nivel personal y profesional Refleja la tendencia donde vida profesional y personal se mezclan: Trabajamos en casa No lo debemos ver como un problema Más bien motivar al staff de usarlos para el trabajo Technocrati: Four out of five bloggers are personal bloggers who blog about topics of personal interest. About half of bloggers are professional bloggers — blogging is not necessarily their full-time job, but they blog about their industry or profession in an unofficial capacity. 12% of bloggers blog in an official capacity for their company.
  13. Hay muchos publicos Hay muchos medios Tenemos que llegar a los publicos a través de los medios que cada grupo usa.
  14. Los medios sociales son la respuesta a la era de las redes, y de la globalización Es una oportunidad para llegar al usuario final
  15. No aprendemos nada si no cuidamos el proceso Involucrar a los actores en el proceso es fundamental para lograr el uso de la investigación