Instituto Cidade Jardim, green roof, studio cidade jardim,

1. Copyright Instituto Cidade Jardim 2015.
Copyright Instituto Cidade Jardim 2015.
Instituto Cidade Jardim
D e v e l o p i n g g r e e n r o o f s t o c h a n g e t h e w o r l d

2. Copyright Instituto Cidade Jardim 2015.
The founders
A deep understanding of traditional
food & agriculture production
systems
Fabiana Scarda grants an
Ecologist degree and M.Sc.
in Agroecosystems.
Nominee as proeminente
conservationist by CERC/
Columbia University.
Collaborate with Amazon
Permaculture Institute.

3. Copyright Instituto Cidade Jardim 2015.
A broad botanical and plant use skills
Sérgio Rocha has an Agronomist degree with M.Sc.in
Botanical Genetic Resources / Ethnobotany. Nominee as
prominent conservationist by CERC/Columbia University
as a researcher in Amazon. He also collaborated with
AVINA Foundation and as Permaculture teacher / activist.
The founders

4. Copyright Instituto Cidade Jardim 2015.
The vision
Green roofs can change the world
Reducing runoff and flooding
Reducing heat transmission
Saving energy
Increasing building lifespan
Reducing dust
Increasing air moisture
CO2
wheat in the roof
Fun & amenity spaces
Biodiversity
Urban agriculture
Noise reduction
…and they are also beautiful

5. Copyright Instituto Cidade Jardim 2015.
The mission
To be a pioneer
To offer high standard and quality
products & services
To develop the green roof state of art
techniques
To make green roofs more popular
than regular dry and lifeless roofs
To change the world with green roofs
imagine

6. Copyright Instituto Cidade Jardim 2015.
The values
No agrochemicals
Recycled materials
Water and energy efficient systems
Taylor made / scale solutions
Easy to use
Intelligent design

7. Copyright Instituto Cidade Jardim 2015.
The applied permaculture principles
Every element has to have more than one function (multi-functionality)
Directive of return: green roofs replaces life/water absorption and greening to spaces occupied by buildings
We should delay entropy (making useful connections and being energy efficient)
The systems we construct should last as long as possible
Work with nature, rather against it
The problem is the solution

8. Copyright Instituto Cidade Jardim 2015.
Research & product evolution
Conheça nossa linha de acessórios
Piso Drenante Caixa de Proteção do dreno
• Piso drenante com bordas cultivadas.
Tudo em uma única peça com encaixe
lateral e total integração com os produtos
da linha revestimentos Vivos e acessórios
•Dimensões: 0,40 x 0,50 x 0,08m
• Peso seco ~ 24 kg/peça (120kg/m2) -
consulte-nos para sobrecargas menores
•Permeabilidade acima de 90%
•Armazenamento de água: 3,4 litros/peça
•Composição do piso: concreto composto
de cimento CP-V40; areia; agregado miúdo
composto de basalto, mármore e granito;
fibras e aditivos
• Garantia 05 anos
• Ideal para ser aplicado como acabamento de bocais de
drenagem, atua como barreira física de proteção contra o
crescimento indesejado de plantas, evitando acúmulo de
folhas e sedimentos que possam prejudicar a drenagem
do jardim
•Possui exclusiva tampa de inspeção facilita o acesso
para manutenções e reparos Permeabilidade acima de
90%
•Oferece encaixe perfeito com os módulos de
Revestimento Vivo|Cidade Jardim, não havendo
necessidade de travamentos com furações sobre áreas
impermeabilizadas
•Dimensões: 0,15 x 0,15 x 0,10m (consulte-nos para
outras medidas)
•Acabamento: aço inox brilhante ou escovado (consulte-
nos para outros acabamentos)
•Garantia 05 ano
INSTITUTO CIDADE JARDIM
Conheça nossa linha de acessórios
Piso Elevado Cantoneira
• Dimensões: 0,41 x 0,82m
• Altura: 0,13m (sem prolongador);
0,25m (com prolongador)
• Peso: 3kg/peça
• Capacidade: 1 ton/m2
• Matéria-prima: plástico 100% reciclado
• Garantia 05 anos
• Ideal para ser aplicado como acabamento
de perímetro em jardins onde não existem
bordas ou platibandas. Pode ser aplicado
também como separador de canteiros ou
ainda como borda para caminhos.
•Oferece encaixe perfeito com os módulos
de Revestimento Vivo|Cidade Jardim, não
havendo necessidade de travamentos com
furações sobre áreas impermeabilizadas
•Dimensões: 0,09 x 0,09 x 1m (consulte-
nos para outras medidas)
•Acabamento: aço inox brilhante ou
escovado e alumínio natural, preto ou
branco (consulte-nos para outros
acabamentos)
•Garantia 05 ano
INSTITUTO CIDADE JARDIM
Rubbered egg
trays
Natural Hevea latex
2007 2008 2008 2008 2009 2009 2012 Present & Next
Layered plastic
trays
1st modular
tetrapak border
2nd modular
coconut fiber border
Semi-modular
coconut fiber pre-cultivated
over layered plastic trays
1st industrial
integrated modular
system
2nd industrial
- integrated modular system
- flat layered system
Innovation curve:
- increase drainage
- lighter accessories
- suitable irrigation
- tropical drought resistant plants
- logistics

9. Copyright Instituto Cidade Jardim 2015.
Outstanding works

10. Copyright Instituto Cidade Jardim 2015.
Outstanding works

11. Copyright Instituto Cidade Jardim 2015.
Outstanding works

12. Copyright Instituto Cidade Jardim 2015.
Outstanding works

13. Copyright Instituto Cidade Jardim 2015.
Outstanding works

14. Copyright Instituto Cidade Jardim 2015.
Company numbers
7 years old company
Delivering 1.000 sq meters/month in
average
~ 60k sq. meters installed
Gross sales R$5.686 million (US
$1.870 million)
01 international patent granted
2 consecutive years as the best
green roofer choice (Green Building Brazil
Magazine)
7 full time employees
Facebook / Instagram
Brand architecture
FlorUP
A new label
Studio
Comercial channel
Instituto
Activist channel

15. Copyright Instituto Cidade Jardim 2015.
The green roof future
Current market
In 40 years, the most mature market (Germany) reaches
15% of roof greening in the whole country.
There is an increasing worldwide industry movement,
but the true is that spreading green roofs stills depend
upon governmental subsidies.
Current challenge
The other 85% stills remais dry and lifeless spaces
Current technology
waterproof membrane
slab
Self-waterproofing green
roof system
That adjusts to the more
popular roofing techniques
weight
outlets
costs
OPPORTUNITY
Green roof plastic trays
and geotextile fabrics
demands a waterproof
basis
They are not suitable for
greening on common
house roof structures
As well as large framed
structures

16. Copyright Instituto Cidade Jardim 2015.
Brazilian Market Brief Overview
Source: SBK Business Analysis made from newspaper Valor Econômico data of 09/05/2006 and DCI - Industry Section 13/06/2005
Roof market types participation
Ceramics
35%
Translucent Plastic
2%
Fiber Cement
49%
Aluminum
2%
Steel
11%
Others
1%
Institutional Roofing
~25% (100 million m2)
~75% (300 million m2)
Residential Roofing
Ceramics
35%
Translucent Plastic
2%
Fiber Cement
49%
Aluminum
2%
Steel
11%
Others
1%
Aluminum
1%
Ceramics
43%
Others
1%
Fiber Cement
54%
Steel
1%
The Brazilian roof market is estimated at
400 million m2 per year
BRAZILIAN ROOF MARKET

17. Copyright Instituto Cidade Jardim 2015.
Standard sandwich panels are a double-skin
metal sheets filled with polyurethane,
polystyrene, or mineral wool.
We had an idea
They were designed to envelop industrial and
office buildings, cold rooms and also private
houses (renovation and new). They are
lightweight and delivers thermal resistance
and acoustic protection.
However, they are not green…
So, we reinvented it
Reflexive white
Anti-corrosive painting
Cold surface
Moisture condensation
With an Eureka bonus!
Holes in the top metal
sheet to insert plants
Nutrient rich growing
media to fill the
sandwich
Lower metal sheet will
provide a water tight
basis
The new design
produces its own
water!

18. Copyright Instituto Cidade Jardim 2015.
Green roof sandwich
C u l t i v a t e s a n d w i c h r o o f a n d w a l l p a n e l
Features
Saturated weight 60kg/m2
White roof + Green roof benefits
Suitable for roofs and walls
Green lining plants and most common vegetables (lettuce, tomatoes, strawberry, etc.)
Produces water / no irrigation needed to drought resistant plants
Weed protected
Integrates with most popular irrigation systems
Efficient water use (cultivation surface protected against sun and wind)
Easy to install
You can step it!!
2 0 y e a r s

19. Copyright Instituto Cidade Jardim 2015.
Stepping higher
Set up industrial production / reduce final prices to match regular thermal-acoustic sandwich panels
Logistics and distribution
Marketing
Commercial intelligence / sales force
R&D: specific features
installation manual and guides
plant experimentation
automation
Training

20. Copyright Instituto Cidade Jardim 2015.
A founders word
We believe that green roofs should be as
accessible as regular tiles, and everyone in the
world should choose it - so our cities are
true, huge and functional
GARDENS

21. Copyright Instituto Cidade Jardim 2015.
Come with us!
studiocidadejardim.com.br
institutocidadejardim.com.br
/icidadejardim
/institutocidadejardim
info@institutocidadejardim.com.br
+55 11 98322-1728