10 Lessons for 10 Years in Business
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In this presentation, I share my insights and lessons learned through 10 years of owning a business — including my own personal growth lessons and milestones. What were the things I wish I’d known? What is the advice I’m glad I took? And what am I still learning as we head into the next ten years?
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10 Lessons for 10 Years in Business
- 1. Rachel Clemens, Creative Suitcase Creative Suitcase
- 2. Rachel Clemens President and Founder, Creative Suitcase @thesuitcase @rachelclemens Creative Suitcase INTRODUCTION
- 3. BFA Graphic Design Creative Suitcase INTRODUCTION
- 4. Lived in England and Australia Creative Suitcase INTRODUCTION
- 5. 2005 Started Creative Suitcase Generalist design firm 2015 Strategic design firm Mission-driven orgs Creative Suitcase INTRODUCTION
- 6. 1. Speak of the Future Creative Suitcase
- 7. Creative Suitcase SPEAK OF THE FUTURE • Fake it ‘til you make it • “Sure, we can do that” • Don’t over-promise and under-deliver
- 8. 2. Don’t Be Afraid to Hire Creative Suitcase
- 9. Creative Suitcase DON’T BE AFRAID TO HIRE • To grow, you need (wo)manpower • When you’ve found the right person, hire them
- 10. 3. Your Role Will Change Creative Suitcase
- 11. Creative Suitcase YOUR ROLE WILL CHANGE • Shift to working on the business • Surprisingly fun • Always hire people more talented than you • Suggest: The E-Myth • Join a peer board or start a group
- 12. 4. It Pays to Give Back Creative Suitcase
- 13. Creative Suitcase IT PAYS TO GIVE BACK • 5% of profits to local nonprofits • Over $25,000 and hundreds of hours • Paid volunteer time • Creative projects to commemorate
- 14. Creative Suitcase IT PAYS TO GIVE BACK
- 15. Creative Suitcase IT PAYS TO GIVE BACK
- 16. Creative Suitcase IT PAYS TO GIVE BACK
- 17. 5. Try New Things (and Sometimes Fail) Creative Suitcase
- 18. Creative Suitcase TRY NEW THINGS (AND SOMETIMES FAIL) • SwapYourShop • As seen in HOW, CNBC London and Entrepreneur • Great ideas gain their own life • But you have to feed them
- 19. 6. Let Strategy Take the Lead Creative Suitcase
- 20. Creative Suitcase LET STRATEGY TAKE THE LEAD • Design should not take the lead • Shift to strategy
- 21. 7. Good Clients = Good Work Creative Suitcase
- 22. Creative Suitcase GOOD CLIENTS = GOOD WORK • United Way • A love letter to Austin • Copyright it • Regulate it
- 23. Creative Suitcase GOOD CLIENTS = GOOD WORK
- 24. Creative Suitcase GOOD CLIENTS = GOOD WORK
- 25. Creative Suitcase GOOD CLIENTS = GOOD WORK
- 26. 8. Listen for the Need Creative Suitcase
- 27. Creative Suitcase LISTEN FOR THE NEED • What is your audience asking for? • Informal interviews are invaluable • Mailbox money is good money • Watch your focus
- 28. 9. Keeping Up Costs Money Creative Suitcase
- 29. Creative Suitcase KEEPING UP COSTS MONEY • Technology is crucial • But costly • And always changing • Up next: VR
- 30. 10. Avoid Clients You’re Not Sure About Creative Suitcase
- 31. Creative Suitcase AVOID CLIENTS YOU’RE NOT SURE ABOUT • Get really good at recognizing red flags • What are they for your agency? • Clients who can’t afford you • Ongoing struggle
- 32. Creative Suitcase 11. Shake It (All Up)
- 33. Creative Suitcase SHAKE IT ALL UP In 2010, HE happened
- 34. SHAKE IT ALL UP And then THIS happened Creative Suitcase
- 35. SHAKE IT ALL UP 5 year old + Creative Suitcase turning 10 + I’m turning 40 _____________ WHAT IS LIFE ALL ABOUT??? Creative Suitcase
- 36. Creative Suitcase SHAKE IT ALL UP • Where am I spending my time? • What do I personally care about? • What does the marketplace tell me? • What change am I making in the world?
- 37. Creative Suitcase SHAKE IT ALL UP What’s the next big shake up?
Notes de l'éditeur
- RACHEL - Strategic communications firm for cause-driven orgs. Over past 10 years, helped national and Texas nonprofits engage their audiences, boost donations and improve communities. Perspective? Answer a broad-spectrum of needs, see trends/ patterns in both advertising and nonprofit spaces. Touch on LC doing well so asked to partner Talk about why I do the work
- RACHEL - Strategic communications firm for cause-driven orgs. Over past 10 years, helped national and Texas nonprofits engage their audiences, boost donations and improve communities. Perspective? Answer a broad-spectrum of needs, see trends/ patterns in both advertising and nonprofit spaces. Touch on LC doing well so asked to partner Talk about why I do the work
- RACHEL - Strategic communications firm for cause-driven orgs. Over past 10 years, helped national and Texas nonprofits engage their audiences, boost donations and improve communities. Perspective? Answer a broad-spectrum of needs, see trends/ patterns in both advertising and nonprofit spaces. Touch on LC doing well so asked to partner Talk about why I do the work
- RACHEL - Strategic communications firm for cause-driven orgs. Over past 10 years, helped national and Texas nonprofits engage their audiences, boost donations and improve communities. Perspective? Answer a broad-spectrum of needs, see trends/ patterns in both advertising and nonprofit spaces. Touch on LC doing well so asked to partner Talk about why I do the work
- Go in order of when I learned the lesson
- How many of you work alone? How many want help?
- ABSOLUTELY WORST is you’d have to lay them off. Never fun but part of running a business. Jennifer went on to work at Weiden + Kennedy. She was that good. And I got to work with her because I took a leap.
- If you don’t use it, you lose it.
- Usually win awards for our commemorative projects
- Usually win awards for our commemorative projects
- Usually win awards for our commemorative projects
- Usually win awards for our commemorative projects
- As evidenced by BH mural
- As evidenced by BH mural
- For us, best clients are those who trust us to know what will work and who share in the experience along the way.
- On the ground, in the streets of the neighborhoods they serve
- On the ground, in the streets of the neighborhoods they serve
- On the ground, in the streets of the neighborhoods they serve
- On the ground, in the streets of the neighborhoods they serve
- Informal interviews for job hunting too
- Feel bad for clients we did websites for pre-2013
- By 2010, playing it safe
- By 2010, playing it safe
- By 2015, playing it safe – more responsibility, more risk Entrepreneur in me was bored
- What am I teaching my child about work? Did my informal interviews including with other niched agencies Looked at the landscape Told the team Made the push
- Key hire? Another Product?