Delivered at PresentationCampTO March 23, 2010.

1. PRESENTING YOUR (BUSINESS) CASE
Christian Idicula (@idicula)
March 23, 2010

2. AT SOME POINT THIS IS YOU…
@idicula
MY CASE!

3. IT’S ABOUT TELLING A STORY…
@idicula

4. THE STRUCTURE OF A CASE
 Problem statement  Our problem
 Assumptions  Our perspective
 Analysis  What we know
 Constraints  Our challenges
@idicula
 Sensitivity analysis  Knowing our limits
 Criteria for assessment  How we will decide
 Alternatives  Our options
 Assessment  Evaluating our options
 Recommendation  Our decision
 Implementation plan  Getting it done

5. IT’S ABOUT US
@idicula
OUR CASE!

6. THEME: THE STRING
@idicula

7. CRAFTING THE THEME
 Find the theme/string around which your story plays
 What will resonate? (Accord)
 What gets people excited? (Enthusiasm)
 What comforts them to hear? (Reassurance)
@idicula
 A single-minded proposition? (Simplicity, not simplistic)

8. CRAFTING THE THEME
 New opportunity (you want growth)
 Going international, a new product, a new project
 Shaken trust (you’ve got brand issue)
@idicula
 Toyota, Maple Leaf, Tiger Woods
 Reaching a crossroads
 Change We Can Believe In

9. THERE WILL BE TENSION
@idicula

10. But set some limits
Everyone should feel loved
@idicula
Be open about
issues & risks
Core Values:
What Matters

11. EVERYONE GETS A SAY
 Decide how you will all decide together
 Criteria for making a decision
 Remember resonance? (= Buy in)
@idicula

12. TURNING POINT: CHOICES AHEAD
@idicula

13. MAKING CHOICES AND MOVING FORWARD
 Lay out the options
 Everyone likes choices
 Is there something for (almost) everyone?
 Remember the string…
@idicula
 Present your winning idea!
 Be confident about it
 Seal the deal
 Tell them how it will get done
 A topic for another day…

14. RECAP
 Remember that it’s about us
 Find the central “string” that will resonate with us
 Reset everyone to the core values
 Be open about the issues & risks
@idicula
 Make sure everyone feels included
 Give them options
 Be confident in one decision

15. THANK YOU!
Questions? (@idicula)