This is just an introduction to Social Media Marketing Strategy. You can find advanced module at http://www.slideshare.net/cijoaj2003/socialmediamarketingstrategy-100909044138phpapp01

1. By
Cijo Abraham Mani

2.  Social Media the latest buzz term is all about
connections and interactions.
 Social Media is all about your engagement with
other (YEO).

3.  Listen and Observe
 Do Research
 Ask Your Customers
 Implement and Test
 Define your goals

4.  Find the right audience
 Use resources effectively
 Build a team
 Make an engagement strategy
 Be part of ongoing conversation
 Create an online buzz
 Marketing plan with new concepts
 Track results

5.  Connections
 Communication
 Collaboration
 Collective Wisdom
 Contribution
 Content Sharing

6.  Social media is a murky mix of PR, marketing,
interactive, customer service and more. But try
to make it everyone’s job, and it becomes no
one’s job.
 Social Media Managers:
Responsible for the overall social media
promotions including return on
investment(ROI) from those promotions.
 Community manager:
Customer facing role trusted by customers.

7. Advanced section available at my next
presentation – click here
http://twitter.com/cijoaj2003