1. Education Cooperation Programs:
BSc in International Management (IM)
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2. 7 Universities of Applied Sciences in Switzerland:
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3. n|w: Locations
BASEL
BRUGG Three campuses:
Olten, Basel and Brugg
OLTEN:
OLTEN  To Zurich: 30 minutes by
train
 To Berne: 29 minutes by
train
 To Basel: 25 minutes by train
 To Lucerne: 30 minutes by
train
 There are at least two trains
each hour to any above
mentioned destinations
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4. n|w: Some facts and figures
 Budget: SFr 300 million
(~ USD 275 million) per annum
 Over 6‘500 undergraduate /
graduate students
 Further Education: over 40‘000
participation days per year in
Olten alone
 Applied Research &
Development
 Consulting
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5. n|w: Faculties
 School of Applied Psychology ( 3 Institutes)
 School of Architecture, Construction & Geomatics (4 Institutes)
 School of Art & Design (9 Institutes)
 School of Life Sciences (4 Institutes)
 School of Pedagogy (7 Institutes)
 School of Social Work (8 Institutes)
 School of Engineering (12 Institutes)
 School of Business (6 Institutes)
 School of Music
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6. n|w School of Business
 Three campuses: Olten, Basel and Brugg
 5 Bachelor programs
 4 Master programs (starting from 2008)
 2 MBA programs (Joint Programs with other universities)
 9 Executive Master programs
 Hundreds of seminars, courses, conferences for graduate
professionals each year
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7. WHY NW ?
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8. n|w School of Business: Internationalisation
 Bilateral Contracts (120+)
 Predicted Movements Visiting Students 2007: 150
 Lecturer Exchanges
 Student seminars: Focus India & Insight China
 Staff Exchange Program with USA
 Intensive Programs (e.g. Brand Maps Utrecht Hogeschool, BEST with USA)
 Microeconomics of Competitiveness (Prof. Dr Michael Porter, Harvard
Business School)
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9. Education Cooperation Program
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10. BSc in
International
Management
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11. Key Figures:
 First 3 +1 Bachelor Degree in Business between a
University in Vietnam and a University in Switzerland.
 Delivery of high-quality undergraduate education,
training and research.
 Modern educational facilities.
 Experienced and qualified academic staff.
 Employment opportunities.
 Degrees are recognized by the Vietnamese Ministry of
Education and Training and world wide.
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12. What is the advantage of a
3+1 Program ?
• Same Quality, Less Money
( Tution fee is ONLY 1/3 compared to a 4-year course in
Switzerland )
• Opportunity to get yourself in an English-using
environment right in Vietnam
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13. WHAT IF ...
After 3 years …
• I can’t meet the English requirement of IELTS 6.5 or equivalent?
• I don’t pass the FHNW’s Interview?
• I can’t afford all the costs for the year in Switzerland?
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14. … you still have another option
• Study 2 last semesters in Vietnam.
• Students will be awarded the BA Business Management by
The University of Bolton, UK.
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15. Course Contents
• cover a range of business and management disciplines.
• Subject areas include:
o Marketing
o Human Resources
o Economics
o Finance
o Statistics
o Accounting and General Management
o with a strong emphasis on Intercultural Management.
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16. CURRICULUM ECTS CURRICULUM ECTS
Study Skills 2 International Business 3
Foundation Business Study 3 International Economics & 3
Organizations
Business Communication 2 Tax Law 2
Critical Thinking 2 Research Method 2
Academic Writing 2 International Insurance 6
Business Mathematics 3 Special Areas In Economics 3
Foundation Law 3 Negotiation & Conflict 6
Management
Financial Accounting 7 Context Module 4
Microeconomics 3 Project Management 1
Macroeconomics 3 Project Work 7
Company Law 3 Major Module 15
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17. CURRICULUM ECTS CURRICULUM ECTS
Organizational Behavior 6 Minor Module 6
Business Information Systems 6 Management Game 2
Intercultural Communication 2 Strategic Management 3
Human Resource Management 5 Special Topic of 2
Management
Corporate Finance 6 Innovation 2
Presentation Skills 2 Advanced English 12
Marketing 4 Business English 24
Management Accounting 3 German 9
Statistics 6 Internship 25
International Finance 3 Thesis 9
PR and Communication 3
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18. Entry Requirements:
• High school Graduation Certificate or equivalent
• English level: IELTS 6.0 or TOEFL iBT 79 above or equivalent
• Without TOEFL or IELTS => to take English Entrance
Examination
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19. Pre-Bachelor Program
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20. Key Figures:
• Qualified students will be selected based on the result of
the English Entrance Examination.
• To improve your Academic English to a certain level, as
well as University Study Skills suitable for any
International Programs.
• Experienced and qualified Academic Staffs.
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21. Methods of Teaching and
Learning
• Teaching by means of
– lectures
– workshops
– Projects
• Linking theory to working practice and applied research
– Project-oriented lessons
– Integration into research projects
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22. Important Schedule
-Road show: 18 June, 2012
- Review English : 25 July, 2012
- Application deadline: 30 August, 2012
- General Interview and English Entrance
Examination: from 6, and 7 September, 2012
- Opening ceremony : 01st October, 2012
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23. Thank you very much for your attention !!
Q&A
FHNW School of Business 11/02/2012 23

24. FHNW School of Business 24/07/2011 24

25. FHNW School of Business 24/07/2011 25

26. FHNW School of Business 24/07/2011 26

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