“WTF is Mobile Marketing” with Buzz 360’s Chris Bergman. There's so much confusion and clutter around this "new idea" that's been around for a while but has been hard to execute. http://twitter.com/Chrisbergman

1. What The Frak is
Mobile
Marketing?

2. And Why The
Hell Should I
Care?

3. January 1,
1982

4. Daily Bread
Skate
Magazine

5. Pause
Magazine

6. Photrade.com

7. buzz360

8. Mobile
Marketing is:
the use of wireless media (primarily cell
phones) as an integrated content delivery
and direct response vehicle within a
crossmedia marketing program.

9. So what does that
mean?
Mobile marketing is a way brands reach their
consumers and connect with them in a one to one
relationship through:
SMS - Mobile Web - Phone Applications.
Mobile is a permission based platform. The brand
is giving the consumer the power to drive the
relationship.
It’s an opportunity for the brand to speak
authentically to it’s audience, reaching them
directly where they are.
No more Top Level, easily ignored advertising.

10. What About that
Cross-Media Part?

11. In 1997, 215 million mobile subscribers
2.9 billion today
Source: Informa Telecoms & Media
Worldwide Mobile Subscribers (in Millions)
2,902
2,058
729
1
12 88

12. SMS
(Short Message
Service)
Most widely used mobile data service on the
planet. 72% of all phone subscribers are active
users of SMS services.
President Obama announced his running mate,
Joe Biden, via SMS to 2.9 million supporters
before announcing to any other news outlets.
American Idol has received over 178 million SMS
messages for their show.
User MUST opt in to participate.
User MUST be able to easily opt out.

13. SMS
% of U.S. users using text messages daily
43%
22%
16%
10%
Source: InsightExpress, Mobile A&U Research Results

14. Mobile Web
Mobile Web Usage
50%
19% of U.S. consumers access the web from their
mobile phones, that’s 60 million consumers.
60% are male
32%
46% under 35
38% earn over $75,000 year.
17%
13% Source: M:Metrics, 2007
50% of mobile web users use it for immediate
search results.
Source: MobiLens

15. Applications
Smart Phone Penetration (by OS)
By Applications, we mean Smart Phone
Applications.
12% of all mobile subscribers are smart phone
Apple users.
Smart phone users are 3x as likely to browse
Google mobile web and 2x as likely to send photos or
RIM video.
Twice as many iPhone users than other
smartphone users complete at least one financial
Microsoft
transaction per month.
Symbian Palm 93% of iPhone owners have added applications,
vs. only 66% of other smartphone owners.
Smartphone users are 40% above the U.S. median
in household income.
Source: MobiLens

16. So What Does it
All Mean?
Mobile is an extension of our Body
It is with us 80% of the day
As it grows, it will be the #1 place where
brands will want to communicate with their
consumers.
It is the place where brands will meet
people where they are.

17. Contact:
@chrisbergman
text “chrisbergman”
to 84280
cbergman@buzz-360.com
513-226-7280
www.buzz-360.com
badteethandabeard.com

18. Questions?