7 ways of reducing tpm cost
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The document discusses 7 ways for companies to break the cost barrier of trade promotion management (TPM) software. It recommends following best practices like using Excel appropriately, setting realistic implementation goals, choosing a software provider that shares implementation risks, and rolling out technology in manageable phases. The presentation concludes by taking questions from the audience.
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7 ways of reducing tpm cost
- 1. Click to edit Master text styles • Click to edit Master text styles − Second level 7 Ways to Break the - Third level • Fourth level TPM Cost Barrier • Fifth level
- 2. Meet to edit Master text styles Click the Expert Presenter to edit Master text styles • Click Rob Bois − Second level Director -of Product Marketing Third level MEI Computer Technology Group • Fourth level • Fifth level Moderator Lindsay Jakab Marketing Manager MEI Computer Technology Group
- 3. Agenda Click to edit Master text styles • Click to edit Master text styles 1 − Second level Who is MEI - Third level • Fourth level 2 State of the Market • Fifth level 3 7 Ways to Break the Costs 4 Q&A
- 4. Who to edit Clickis MEI? Master text styles Headquartered in • Click to edit Master text styles Montreal, Canada Established in 1983 − Second level - Third level • Fourth level • Fifth level Client base is made up Over 40 Employees with 50 clients ranging from Offices throughout North $30M to $3B in sales America A leading developer of Offers a complete and proven trade promotion solution that enables consumer management software for packaged goods CPG the Consumer Packaged companies to successfully plan, Goods (CPG) industry execute and analyze all aspects of the trade promotion management cycle
- 5. Trade Promotion Management Click to edit Master text styles • Click to edit Master text styles − Second level - Third level • Fourth level • Fifth level
- 6. CPG to edit Master text styles ClickFaces Unique Technology Challenges • Click to edit Master text styles They spend less on IT − Second level - Third level Risk Fourth level culture • averse • Fifth level Not early adopters Slow to change
- 7. New to edit Master text styles ClickTechnology Investments in CPG Projection • Click to edit Master text styles − Second level Increase a little 43.40% 42.45% - Third level • Fourth level 26.42% Increase a lot 18.87% • Fifth level 19.81% Stay the same 29.25% 2012 2010 7.55% Decrease a little 5.66% 2.83% Don't know 0.94% 0.00% Decrease a lot 2.83% Source: CGT Tech Trends, 2010
- 8. Technology Master text styles Click to edit Adoption Profile • Click to edit Master text styles − Second level Aggressive (willing to adopt technologies - Third level 18% while relatively new 42%Fourth level • and risky) • Fifth level Conservative (adopt only proven technologies) 40% Mainstream (adopt maturing technologies with manageable risk) Source: CGT Tech Trends, 2010
- 9. Barriers edit Master text styles Click to to Packaged TPM Adoption •70% Click to edit Master text styles 60% − Second level 50% - Third level • Fourth level 40% • Fifth level 30% 20% 10% 0% SMB Firms Large Firms Source: MEI/CGT 2010 TPM Survey
- 10. The Keys to Master text styles Click to editReducing Cost • ClickSoftware Cost is Usually Due Excess to edit Master text styles to: − Second level - Third level • Fourth level • Fifth level
- 11. #1 – Follow the Excel Tracks Click to edit Master text styles • Click to a wonderful text stylesproductivity tool Excel is edit Master personal • Excel is terrible for collaborative process − Second level - Third level • Inventory all the places critical business • Fourth level process is •being managed by Excel Fifth level
- 12. #2 – Be edit Master text styles Click toRealistic about Implementation • Click to where greatest inefficiencies lie Identify edit Master text styles • Target process improvement − Second level - Third level • Augment with technology where it makes • Fourth level sense • Fifth level • Plan software implementations for 2-6 months, not 9-12
- 13. #3 – Find a Gracious Host Click to edit Master text styles • Pay as you go Click to edit Master text styles • NoSecond level − annual maintenance - Third level • No license charge • Fourth level • No infrastructure • Fifth level • No upgrade fees • User-focused design • Phased, lower-risk deployment
- 14. Source edit Master text Investments Click toof New Software styles Source • Click to edit Master text styles On-premise − Second level - Third level Hosted • Fourth level • Fifth level Managed Service Last 3 Years Next 3 Years SaaS or Cloud Open Source Other Source: CGT Tech Trends, 2010
- 15. #4 – Build Real Metrics Click to edit Master text styles • • Identify realistic businessstyles Click to edit Master text goals • Make sure you can measure them − Second level • Be diligent in actually tracking them - Third level • Fourth level − Most companies build the metrics but never follow • Fifth level through on tracking them post-implementation • Set goals for continuous improvement
- 16. #5 – Learn from Best Practices Click to edit Master text styles • Click companies wish they had done less Most to edit Master text styles customization or configuration − Second level • CPG firmslevel - Third believe their processes are more • Fourth level unique thanFifth levelreally are • they • Consider there is a “price” for any customization or configuration
- 17. #6 – Don’t Re-create the Wheel Click to edit Master text styles • Click to edit Master text styles a good Software vendors can provide customer level − Second community resource • Collaborate with those that have already - Third level • Fourth level implemented TPM • Fifth level − Learn from the mistakes of the past
- 18. #7 – Be edit Master Click toProactive text styles • Click to edit Master text styles The more history you can capture, the more value − Second level you -will get from TPM Third level • Fourth level • Fifth level • Don’t assume TPM is out of reach for your firm • Without TPM, you don’t even know what you don’t know
- 19. Conclusion Click to edit Master text styles • Click to edit Master text styles Always look for ways to reduce risk and complexity − Second level - Third level • Fourth level Manual process is not always less complex • Fifth level Look for technology providers that share risk Think of the big picture, but roll out technology in manageable phases
- 20. Click to edit Master text styles • Click to edit Master text styles Q&A − Second level - Third level • Fourth level • Fifth level Rob Bois Director, Product Marketing rbois@meicpg.com Blog: cpgchatter.com Twitter: robbois www.meicpg.com
- 21. Click to edit Master text styles • Click to edit Master text styles − Second level CPGchatter.com - Third level • Fourth level • Fifth level