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Hipster Learning
Cindy Royal, Ph.D.
School of Journalism and Mass Communication
Texas State University
cindyroyal.com
Find this presentation at slideshare.net/cindyroyal
Accompanying video at youtube.com/watch?v=-DwXWXyQot8
Hipster Learning
• Students must learn current concepts,
but also must be prepared to grasp new
ideas and apply them in their
workplaces
• Today's students are preparing for jobs
that don't exist yet, and graduates are
expected to be immediately productive
in defining and shaping these new
roles.
• Social media editors
• Community managers
• Programmer/developer roles in
communication companies
• Communicators in tech-related companies
Questions
• How can students best prepare to work in an environment
that requires flexibility and innovation?
• How can we help students develop a mindset for learning
rather than an emphasis on specific tool training or a
particular skill set?
• How can anyone apply this model throughout a career?
Realities
• Computers will be a part of any media career and most
other careers
• Social media is not just something you do for fun.
• People will get information in a variety of embedded and
atmospheric ways.
• Data, data everywhere.
• Game dynamics will inform
storytelling.
• Things change. Rapidly.
Experience Learning
• SXTXState.com
Experience Learning
Experience Learning
• SXTXStories.com
Experience Learning
Experience Learning
• TXStateofChange.com
Experience Learning
HTML/CSS, Drupal, JQuery,
VIDI, Google Chart Tools,
ManyEyes, HighCharts.com,
Google Earth and various
visual tools to work with
multimedia including
Photoshop, iMovie, Premiere
Pro and Final Cut
General Curriculum Approach
• Courses cover the realm of conceptual/theoretical to basic
skills to advanced tech
• Balance emphasis on communication, design and
development in projects
• Engagement with social media; blogs, Twitter,
Facebook…
• Attention to current events in tech
• Focus on judgment, problem-solving and troubleshooting
• A digital media emphasis: centers, projects, events
• Faculty development
• Professional community ties
Undergraduate Curriculum
• Fundamentals of Digital/Online Media – new core class
• Web Design and Publishing
• Multimedia Journalism
• Digital Storytelling
Graduate Curriculum
• Issues in New Media
• Online Media Design
• Advanced Online Media
• Content Management
Systems
Megan Kilgore
• Digital Marketing Manager, Capital Area
Food Bank
• Grad at TXST
Anna Tauzin
• Manager of Digital Innovation,
National Restaurant Association
• Here in DC, after completing
master’s at American University
• Undergrad TXST
Additional Slides
Radical Curriculum Proposal
• Flip the curriculum. Teach digital, integrate traditional skills.
• Curriculum must include:
• Programming concepts
• Web design and development
• Mobile Development
• Data and data visualization
• Programming for content
management systems
Radical Curriculum Proposal
• Journalism is a specialized used of many fields
• Computer Science ≠ Web Development
• Design is a key element in being able to communicate
effectively
• Data, data, data
• Knowledge of statistics
also important
• Need for different
teaching methods
• Reach different audiences
• Rise of learn-to-code movement
• Jobs for people with these skills!!!
Radical Curriculum Proposal
• If we don’t move aggressively and efficiently toward this:
• Journalism curricula will increasingly grow irrelevant
• Someone else - another department, organization – is
going to fill that space
• Students won’t have the 21st century communication
skills they need to be successful in their careers
• Communication is two-way - connecting and sharing.
And providing meaning to data and information. This
needs to be the foundation of any media curriculum.
Maira Garcia
• Statesman, Social Media Editor
• Now Web Producer at
The New York Times
• Undergrad and Grad at TXST
Jackie Baylon
• Digital First Media, NYC,
News Producer
• Undergrad TXST
Shannon Delaney
• Digital Marketing Coordinator,
MOSAK Advertising and Insights
• Grad at TXST
Josh Shepherd
• Interactive Manager and Strategist,
MOSAK Advertising and Insights
• Grad at TXST
Jordan Viator Slabaugh
• Interactive Communications Manager,
Spredfast
• Previously, Director of Social Media,
Convio
• Undergrad and Grad at TXST
Andrew Waldrup
• Product Manager, Spredfast
• Previously Social Support, also Culture
Evangelist
at Gowalla
• Undergrad TXST
Nicole Martinez
• Social Media Specialist,
HomeAway
• Grad at TXST
Mairin Heard
• Social Media Specialist,
HomeAway
• Undergrad and Grad TXST
Ashley Hebler
• Junior Front-End Web Developer,
Volusion
• Grad at TXST
Doug Seliger
• Junior Developer,
Mason-Zimbler
• Undergrad & Grad at TXST
Haley Peck
• Front-end Web Developer,
Blackbaud
• Undergrad at TXST
Matt Slabaugh
• Interactive Designer,
Sparksight
• Undergrad at TXST
Dee Kapila
• Digital Strategist/Technology Consultant,
The University of Texas
• Grad at TXST
Kristin McCasland
• Web and Social Media Editor,
Rice University
• Undergrad and Grad TXST
Megan Kilgore
• Digital Marketing Manager, Capital Area
Food Bank
• Grad at TXST
Anna Tauzin
• Manager of Digital Innovation,
National Restaurant Association
• Here in DC, after completing
master’s at American University
• Undergrad TXST
Sarah Garcia
• SXSW, Interactive Programming
Coordinator
• Undergrad and Grad TXST
Andrew McNeill
• SXSW, Festival Coordinator
• Also Staff Writer, 48 Min of Hell blog
• Undergrad TXST
Jon Zmikly
• Senior Lecturer, TXST
• Grad TXST
Dale Blasingame
• Lecturer, TXST
• Was Social Media Director, LeadHub
• Undergrad and grad, TXST
Thank You!
Find this presentation at slideshare.net/cindyroyal
Accompanying video at
youtube.com/watch?v=-DwXWXyQot8

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Hipster Learning II, AEJMC 2013

  • 1. Hipster Learning Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8
  • 2. Hipster Learning • Students must learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces • Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers • Programmer/developer roles in communication companies • Communicators in tech-related companies
  • 3. Questions • How can students best prepare to work in an environment that requires flexibility and innovation? • How can we help students develop a mindset for learning rather than an emphasis on specific tool training or a particular skill set? • How can anyone apply this model throughout a career?
  • 4. Realities • Computers will be a part of any media career and most other careers • Social media is not just something you do for fun. • People will get information in a variety of embedded and atmospheric ways. • Data, data everywhere. • Game dynamics will inform storytelling. • Things change. Rapidly.
  • 10. Experience Learning HTML/CSS, Drupal, JQuery, VIDI, Google Chart Tools, ManyEyes, HighCharts.com, Google Earth and various visual tools to work with multimedia including Photoshop, iMovie, Premiere Pro and Final Cut
  • 11. General Curriculum Approach • Courses cover the realm of conceptual/theoretical to basic skills to advanced tech • Balance emphasis on communication, design and development in projects • Engagement with social media; blogs, Twitter, Facebook… • Attention to current events in tech • Focus on judgment, problem-solving and troubleshooting • A digital media emphasis: centers, projects, events • Faculty development • Professional community ties
  • 12. Undergraduate Curriculum • Fundamentals of Digital/Online Media – new core class • Web Design and Publishing • Multimedia Journalism • Digital Storytelling
  • 13. Graduate Curriculum • Issues in New Media • Online Media Design • Advanced Online Media • Content Management Systems
  • 14. Megan Kilgore • Digital Marketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
  • 16. Radical Curriculum Proposal • Flip the curriculum. Teach digital, integrate traditional skills. • Curriculum must include: • Programming concepts • Web design and development • Mobile Development • Data and data visualization • Programming for content management systems
  • 17. Radical Curriculum Proposal • Journalism is a specialized used of many fields • Computer Science ≠ Web Development • Design is a key element in being able to communicate effectively • Data, data, data • Knowledge of statistics also important • Need for different teaching methods • Reach different audiences • Rise of learn-to-code movement • Jobs for people with these skills!!!
  • 18. Radical Curriculum Proposal • If we don’t move aggressively and efficiently toward this: • Journalism curricula will increasingly grow irrelevant • Someone else - another department, organization – is going to fill that space • Students won’t have the 21st century communication skills they need to be successful in their careers • Communication is two-way - connecting and sharing. And providing meaning to data and information. This needs to be the foundation of any media curriculum.
  • 19. Maira Garcia • Statesman, Social Media Editor • Now Web Producer at The New York Times • Undergrad and Grad at TXST Jackie Baylon • Digital First Media, NYC, News Producer • Undergrad TXST
  • 20. Shannon Delaney • Digital Marketing Coordinator, MOSAK Advertising and Insights • Grad at TXST Josh Shepherd • Interactive Manager and Strategist, MOSAK Advertising and Insights • Grad at TXST
  • 21. Jordan Viator Slabaugh • Interactive Communications Manager, Spredfast • Previously, Director of Social Media, Convio • Undergrad and Grad at TXST Andrew Waldrup • Product Manager, Spredfast • Previously Social Support, also Culture Evangelist at Gowalla • Undergrad TXST
  • 22. Nicole Martinez • Social Media Specialist, HomeAway • Grad at TXST Mairin Heard • Social Media Specialist, HomeAway • Undergrad and Grad TXST
  • 23. Ashley Hebler • Junior Front-End Web Developer, Volusion • Grad at TXST Doug Seliger • Junior Developer, Mason-Zimbler • Undergrad & Grad at TXST
  • 24. Haley Peck • Front-end Web Developer, Blackbaud • Undergrad at TXST Matt Slabaugh • Interactive Designer, Sparksight • Undergrad at TXST
  • 25. Dee Kapila • Digital Strategist/Technology Consultant, The University of Texas • Grad at TXST Kristin McCasland • Web and Social Media Editor, Rice University • Undergrad and Grad TXST
  • 26. Megan Kilgore • Digital Marketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
  • 27. Sarah Garcia • SXSW, Interactive Programming Coordinator • Undergrad and Grad TXST Andrew McNeill • SXSW, Festival Coordinator • Also Staff Writer, 48 Min of Hell blog • Undergrad TXST
  • 28. Jon Zmikly • Senior Lecturer, TXST • Grad TXST Dale Blasingame • Lecturer, TXST • Was Social Media Director, LeadHub • Undergrad and grad, TXST
  • 29. Thank You! Find this presentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8